Imagine setting up a fundraiser table outside a grocery store. Hundreds of people walk past—some glance at your sign, others avoid eye contact.

A few stop to ask questions, and even fewer actually donate. In digital marketing, this scenario mirrors the journey from impressions (people seeing your digital content or ads) to clicks (engagement) to conversions (meaningful actions like purchases).

Yet, many businesses fixate on vanity metrics like impressions while overlooking what drives real growth. Here’s how to shift focus—and leverage tools like Google Search Console and Google Analytics to track what matters.



Beyond Impressions- How to Measure What Truly Matters in Your Marketing Campaigns

Talk Nerdy to Me is a podcast focused on helping you grow your business with tactical and practical insights from business owners and industry thought leaders.
#herdofnerds

New tracks tagged #googlesearchconsole