Regardless of what your audience is, YouTube can be a valuable resource for health, wellness, and fitness professionals. The journey on YouTube of learning new skills can pay off in other areas of your business and you can learn a lot about yourself. One example is with content creation. When you start on YouTube, creating better quality content can pay off with better looking and sounding videos. Better looking and sounding video is right on par with better content on social media, and that is another tool that all professionals use to build their careers. 

One of the biggest advantages of using YouTube is that it’s not a ‘me vs. you’ mentality, and often content creators are willing to share their tips that helped them grow their channel. If you’ve worked within any gym or health club, you know that it can be a cut throat environment and with YouTube you will find health, wellness, and fitness professionals with similar channels willing to do collaborations. A collaboration is one way that you can expand your audience while focusing on creating quality content, and hopefully learn something new about your YouTube journey.

If you’re already on YouTube, how has it been? What do you wish you knew more about? Take a listen to this episode and share your thoughts on how YouTube can or has benefits your business.

Subscribe to Balance on YouTube - https://www.youtube.com/@balance.platform
Learn about Balance Pricing - https://www.balance-withus.com/instructor-subscriptions

EP 21 - Why You Should Start On YouTube

What do you post on social media? How do you think it portrays you as a fitness professional, wellness coach, health coach, or yoga instructor? Bringing your thought process around to “what is important to me” on social media can help you not only figure out what type of content to develop but also help you build your audience. These days, consumers want to know more about their instructors and what they value. If you think about it, social media can act as those small superficial interactions you have at the gym with potential clients, and that sometimes lead to bigger investments in your services. Using your social media as this medium can help expand your audience to a global scale and help you focus your attention on the type of content.

In this episode of the Balance Instructor Podcast, host Tyler Valencia, PhD(c) goes over how he’s been viewing social media and some strategies he’s been using to grow his audience. One of the most useful tools on Instagram right now is Reels. On the platform, you can find free templates that you can integrate your content with or find audio files that you can save later. Creating Reels has become easier than ever and this allows you to develop more engaging content.

Subscribe to Balance on YouTube - https://www.youtube.com/@balance.platform
Learn about Balance Pricing - https://www.balance-withus.com/instructor-subscriptions

Learn more about Naboso Technology - https://bit.ly/3hqZoCc

EP 23 - Showing What’s Important On Social Media

If you’re unsure of where to start with creating Reels for Instagram or Facebook, Instagram just made it easier to create content that trends. Like every other social media platform, Instagram and Facebook want people to spend more time on their platforms. Under the Reels tab, when creating content, you’ll find “template” options that showcase trending templates, original audio, and options recommended for you. As a health, wellness, or fitness professional, these templates can help you grow your accounts and save time. The best part is that your content will now be listed with all the other content using the same templates. Just film a few videos of you performing your routine and input them into the premade sections.

This roundup episode of the KIPS Podcast features clips from the podcast episodes featuring Kelly Favret and the discussion topic surrounding what fitness professionals should do after they become certified.


All of the links for the episodes discussed can be found below.
Kelly Favret - https://kipsonline.org/the-online-group-fitness-instructor/
What to do after you become certified? - https://kipsonline.org/become-certified/

Subscribe to the KIPS YouTube channel - https://www.youtube.com/channel/UCfmDNflKZrsiqMuKaf_9-Lg

Want us to discuss a topic on the KIPS Podcast? Send us an email with the subject line “Podcast” to info@kipsonline.org.

Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/

Learn more about Naboso Technology - https://bit.ly/3hqZoCc
Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0

Best of June and July | The KIPS Podcast

YouTube is a journey that can provide options for health, wellness, and fitness professionals across the globe. It’s a journey that takes an investment in time and one that may not pay off as quickly as some hope, but it is one that KIPS President, Tyler Valencia, PhD(c), believes all professionals should start. In this episode of the KIPS Podcast, Tyler shares his top five tips for fitness professionals starting on YouTube. These are tips that Tyler has personally experienced, and he gives you the steps to implement them into your content creation. 

One of the things that constantly stops people from starting on YouTube is they think no one will watch their videos and that some have already taken their ideas. Don’t forget though, YouTube is a GLOBAL market and the second largest search engine in the world! There is more than enough viewership and often times viewers who find your channel are the ones who understand the power of YouTube. YouTube wants people on its platform and wants to find viewers who like your content. It does all the work small business owners have been doing with SEO on their websites and finds similar viewers from around the globe.

Listen to this episode and let us know what’s hanging you up with your YouTube channel. 

The Benefits of YouTube for Fitness Pros - https://kipsonline.org/the-benefits-of-youtube-for-fitness-pros/

Follow Tyler on Instagram - https://www.instagram.com/_tylervalencia_/

Learn more about the KIPS Courses - https://kipsonline.org/personal-trainer-courses/

Learn more about Naboso Technology - https://bit.ly/3hqZoCc
Buy Dumbbells on Amazon - https://amzn.to/3MH8lI0

EP 92 - Top Five Tips For Fitness Instructors Starting On YouTube

The Balancely Instructor Podcast highlights health, wellness, and fitness professionals working within their field. This podcast shares the insights and business tips that have helped them grow their careers. Each guest shares all as they know that helping others will only grow the industry.

The Kinesiology Institute for Performance Specialists (KIPS) develops online and live education for personal trainers, strength coaches, wellness professionals and group exercise instructors. Through innovative instructional design techniques, and state of the art technology, KIPS is a pioneer in the e-learning community.

New tracks tagged #group exercise instructor