Dans cet épisode 172 de DigiClub powered by Huawei Technologies et ooredoo Business, nous avons invité Melek Gharbi, Growth Hacker et CPO à la Startup Ba9Chich. Avec lui nous avons définit le Growth Hacking, le profil du Growth Hacker, la position du Growth Hacker en entreprise et si ce nouveau métier va tuer le département marketing classique.

Animation : Walid Naffati
Producteur : Walid Naffati
Camera : Moez Habbes
Directeur technique : Ghazi Neffati
Réalisation : Dorsaf Kortobi

DigiClub

DigiClub Ep172 : C'est quoi le Growth Hacking et va-t-il tuer le métier du Marketteur ?

Prepare to be inspired by Nile Frater, the founder of Masse, an SEO powerhouse that has achieved an extraordinary $1.5 million in annual recurring revenue within its first year. On this episode of the Grownlearn Podcast, Nile shares how his human-AI hybrid approach to SEO is helping cutting-edge tech startups scale rapidly through high-impact content strategies.

We delve into his remarkable journey—from selling NoCode.Tech to A16z-backed Stacker, to transforming Lloyds Banking Group’s digital strategies, and running Concrete Capital, a micro-PE fund for niche websites. Nile’s story is a masterclass in scaling businesses, blending innovation, and delivering results.

Tune in for jaw-dropping insights on startup growth, the future of AI-driven SEO, and practical advice for entrepreneurs aiming for exponential success.
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From $0 to $1.5M ARR in 12 Months: Nile Frater’s AI-Powered SEO Revolution

For more life-transforming strategies and free webinars, visit: https://100DayChallenge.com 🚀 Achieve Goals Fast email course:  If you’ve ever played the game Monopoly…you’ve no doubt received one of those yellow Community Chest or orange Chance cards that say… GO TO JAIL. GO DIRECTLY TO JAIL. DO NOT PASS GO. DO NOT COLLECT $200. This phrase has become widely used in popular culture to describe an action forced upon a person because of their bad behavior and which has only negative results.

You Can’t Change Your Life Until You Change Your Life | Gary Ryan Blair

For more life-transforming strategies and free webinars, visit: https://100DayChallenge.com 🚀 Achieve Goals Fast email course:  REMARKABLE TODAY. IRRELEVANT TOMORROW. When people and companies achieve success, they too often quit innovating and become guardians of the status quo. Their teeth are not sharp…and they are not as hungry as they once were.

How To Stay Relevant | Gary Ryan Blair

For more life-transforming strategies and free webinars, visit: https://100DayChallenge.com 🚀 Achieve Goals Fast email course:  Adapting to change is difficult, but not adapting is fatal as history is littered with the bodies of very strong people and companies who were brought to their knees, and put in their grave due to their inability or unwillingness to adapt or adjust to the changing environment in which they found themselves in.

Adaptability Beats Strength When Strength Doesn’t Adapt

For more life-transforming strategies and free webinars, visit: https://100DayChallenge.com 🚀 Achieve Goals Fast email course:  Leaders exist to protect cherished values and core beliefs like freedom and privacy,&nbsp;not to undermine them and sell them out.

Why You Must Lead By Example

For more life-transforming strategies and free webinars, visit: https://100DayChallenge.com 🚀 Achieve Goals Fast email course:  Right now. You have a choice to make. Are you going to live wide open and fully engaged, or partially closed and uncommitted? We’re all playing a high stakes game of one and done, therefore… Why not choose to spend each day feeling completely spent, knowing that you gave everything? Why not choose to pour your heart and soul into everything you do, intentionally ending each day on empty? What’s the point of hesitating, holding backing, and obstructing what you have to give.

Nothing Happens Until You Get Off Your Ass

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Why Winners Win

For more life-transforming strategies and free webinars, visit: https://100DayChallenge.com 🚀 Achieve Goals Fast email course:  Everything you want to be, have and do requires the enforcement of self-discipline, self-control and self-awareness. There is no other way.

A Disciplined Man Is a Dangerous Man

Sean Ellis, famously known for coining the term “growth hacking”, who has led growth at multiple unicorn-scale companies like Dropbox, Eventbrite, and LogMeIn, joins us to open Season 7 of the podcast.
Reflecting on more than 15 years since the term first spread, he shares how growth hacking has evolved from a startup tactic into a discipline fit for today’s market.
Sean unpacks the shift from distribution-first strategies to product-led, product-focused ones, covers staged feature exposure, and finding north stars as teams within larger organisations.
In this episode, an opportunity to revisit the roots of growth hacking today, Sean, the best-selling author of Hacking Growth and host of the Breakout Growth podcast, explores how this is an era where product quality and market fit drive growth. Each feature, according to Sean, should be seen as a mini-product, refined until it becomes indispensable for users.. 
Tune in to learn how to build & scale in the world transformed by AI, as this one is not an episode to miss.

Key Highlights
👉 Experimentation helps distinguish between activities that are merely correlated with success and those that directly drive it.
👉 Product-market fit remains the most important driver of traction; without it, distribution alone won’t sustain growth.
👉 Growth is not about doing everything; it’s about doing the right things and measuring their impact.
👉 Startups can compete with incumbents if they solve unmet needs, even if their distribution is initially limited.
👉 When product-market fit is strong and distribution is optimised, growth can become exponential.
👉 Treat new features like standalone products - test, validate, and refine before broad promotion.
👉 Feature adoption reveals deeper insights: low use can indicate complexity, unclear value, or a misalignment with user needs.
👉 A/B testing should be focused on optimising feature presentation and accessibility, not compensating for poor product fit.
👉 Viewing your product as a platform lets each feature enhance the core experience, increasing retention and revenue.
 
Topics /chapters

(00:00) Growth Systems: reducing Friction to find Product Market Fit - Intro
(01:15) Introducing Sean Ellis
(08:21) Do small or big companies capture the market quicker?
(14:37) Reshaping Growth Strategies for B2C to B2B
(19:49) Marketing to Product: The Evolving Focus of Growth
(27:14) Creating a continuous feedback loop
(29:49) Growth in Larger Corporations through Organisational Design
(35:31) Top-Down vs. Collaborative: Driving Coherence in Growth Systems
(38:35) Product Market Fit as Paramount
(43:40) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: https://www.boundaryless.io/podcast/ellis-sean/

Find out more about the show and the research at Boundaryless at https://boundaryless.io/resources/podcast/

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Music
Music from Liosound / Walter Mobilio. Find his portfolio here: https://blss.io/Podcast-Music

#125 - Growth Systems: reducing Friction to find Product Market Fit - with Sean Ellis

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Boundaryless helps global customers with Business Strategy and Organization Design for the age of Ecosystems.
We do it by creating openly accessible frameworks and by supporting a community of organizations, institutions, and individuals through workshops, training, and consulting services. 

In this space we host all our audio recordings, including the Boundaryless Conversations podcast, a show focused on exploring the future of large scale organising by leveraging on technology, network effects and shaping narratives. We explore how platforms can help us play with a world in turmoil, change, and transformation: a world that is at the same time more interconnected and interdependent than ever but also more conflictual and rivalrous. 

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Grownlearn is a dynamic and insightful podcast that delves deep into the world of business model transformation. Hosted by seasoned professionals with a passion for innovation, the podcast features engaging interviews with the foremost experts in the field. Each episode invites listeners to explore the strategies, challenges, and successes of businesses that have undergone significant transformations. From disruptive startups to established enterprises, Grownlearn provides a platform for the best minds in the industry to share their experiences, insights, and lessons learned. Whether you're an entrepreneur, business leader, or simply intrigued by the ever-evolving landscape of business, Grownlearn delivers thought-provoking conversations that inspire and inform. Tune in to stay ahead of the curve and discover the keys to unlocking growth and success through transformative business models.

New tracks tagged #growth hacking