The best assets to start collecting. 

Let’s say that I give you a challenge.

If you, like me, are always looking for inexpensive but effective brand upgrades, look no further than client testimonials. Simple videos of your happy clients talking about how pleased they were with the experience they had with your company are one of the best assets to start collecting, and here’s why. 

The modern homeowner doesn’t put much weight on what you have to say about your own business or service. And why should they? You’re biased. It’s your business, after all! Of course, you’re gonna say how amazing it is. Fifty years of constant bombardment from advertisers and brands have made today’s consumers a bit more scrupulous and a bit less gullible. 

This is why getting clients to sing your praises is orders of magnitude more effective than singing your own. It’s just that simple. 

Here’s what I love about client testimonials:
- They’re cheap
- They’re versatile as hell (you can put them on your website, social media, in your sales process, and about eight other places too)
- People watch video content more than they read
- Social Proof from actual customers is way more persuasive 

Today on the show Joseph Hughes, founder of Contractor Dynamics, is here to unpack why they work, how to capture them, and where to put them. 

Watch this episode to get these low-cost, high-conversion videos working for you! 

<a href="https://www.pcaoverdrive.org/videos/client-testimonials-101">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
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Contact BTA: https://pca.so/btapcace

Client Testimonials 101: Contractor Evolution

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

New tracks tagged #highlyrecommended