The episode examines hyper-personalization in marketing, a strategy using AI and real-time data to create highly individualized customer experiences. 
The discussion highlights the importance of this approach for building brand loyalty, boosting sales, and differentiating in competitive markets. 

Denyse shares numerous examples from various companies and regions to illustrate successful implementations, emphasizing the role of data analytics and various technologies. 
The discussion also addresses ethical concerns surrounding data privacy and the potential for over-personalization. 
Finally, it concludes that hyper-personalization is crucial for future success in consumer engagement.



Why Hyper-Personalisation Matters in Delighting Your Consumers

MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨‍💼👩‍💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé

New tracks tagged #hyper-personalisation