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Welcome to the What's Next! podcast with Tiffani Bova.  

This week we investigate the thought process behind customer feedback methods with Andrea Olson, who guides us through the cognitive method for discovering hidden customer needs, converting them quickly into differentiators, and avoiding the pitfalls of traditional research. 

Trained as a behavioral scientist, differentiation strategist and customer-centricity expert, Andrea Olson teaches executives the art and science of brand differentiation through understanding customer behavior. She is a 3x book author and an ongoing contributor to multiple major publications including Entrepreneur Magazine, Chief Executive Magazine, and Rotman Business Magazine (University of Toronto). Andrea is also literally a world traveler, having worked in over 12 different countries throughout her early career. She also serves as an instructor for the University of Iowa Venture School, guest lecturer, and Business Coach for the Tippie College of Business Startup Incubator.


THIS EPISODE IS PERFECT FOR…  people who want to learn how to ask the right questions to customers and implement that feedback into product innovation and business models. 
 

TODAY’S MAIN MESSAGE… sometimes when it comes to thinking about what customers what, we end up like a dear in headlights. The first step of the process is to start with what you’re trying to understand and frame the problem from that viewpoint. Why are customers currently using your product? Does it address a direct need for the customer?  What value does the product bring to the consumer to enhance their life? Putting yourself in the perspective of the day-to-day life of customer is the mentality we need to achieve product success. 


WHAT  I  LOVE  MOST… Ultimately, Andrea understands that the fundamental success of customer-centric practice is to understand your audience on a human level. Her insights reveal that customer solutions are not one-sized fit all, and we need to think about the needs of each of the different demographics within our audience to truly innovate the product and the business. We have to stop and really consider how people really behave.


Find Tiffani on social: 
Facebook: https://facebook.com/tiffaniBova/
Twitter: https://twitter.com/Tiffani_Bova
LinkedIn: https://linkedin.com/in/tiffanibova
Instagram: https://www.instagram.com/tiffanibova/
 

Find Andrea on social: 
Website: https://www.andreabelkolson.com/
Company Website: https://www.pragmadik.com/
Twitter: https://twitter.com/pragmadik
LinkedIn: https://www.linkedin.com/in/olsonandrea1/

Andrea’s Book: 
What to Ask - https://www.andreabelkolson.com/books

What To Ask with Andrea Olson

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►DESCRIPTION: Modern, motivational upbeat track with energetic and pleasant sound, perfect for contemporary advertising, uplifting corporate media projects, promotional videos, motivating slideshow and presentations with uplifting, positive and inspiring mood. Also this track can work as cool instrumental background for vocals.
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Stay tuned, the best is yet to come!
Thanks For Listening!
Roman Senyk

Looking Ahead

Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have inspired me. Whether I am preparing for keynote speech or writing for publications such as Harvard Business Review and Huffington Post these are my go-to people. My goal with the What’s Next! podcast is to keep you thinking and to challenge you to think about What’s Next!

My name is Roman. I am professional, Berklee certified musician, composer and audio engineer with experience 10+ years. I've been creating music as long as I remember myself. In 2015 I was in top 10 students of Berklee Online 2015 and successfully obtained "Modern Musician" specialisation. 
In 2016 I've started my own composer career under the brand "RomanSenykMusic" and now we have small team that produce high quality music for video content. Now we create music in such genres as: cinematic, trailers, pop, soft pop, pop-rock, electro pop, acoustic music, ambient piano music, soundtrack, film score...
There is so much to learn and so much to do! So stay with us! The best is yet to come!

New tracks tagged #innovation,