As buzz phrases go, "the NFT is the new cookie" is getting some traction in enterprise blockchain circles because of the incredible shrinking usefulness of cookies; bits of data that, when allowed into a user's desktop or mobile web browser, make it possible for web sites to build more personalized user experiences. But, as with many technologies that involve end-user benefits, cookies are a double-edged sword that can also be used to invade a user's privacy.  Such invasions have led to privacy laws that have eroded if not fully stripped the cookie of its utility. Unlike cookies, however, non-fungible tokens (NFTs) are by their very nature permissioned. In other words, users are never unwilling recipients of an NFT the way they are with cookies or spam. As such, NFTs create new opportunities for high-fidelity relationships with customers. But seizing those opportunities is a different story.

To make NFTs work in this capacity, enterprises must first understand the role that blockchain plays in both the minting and ownership assignment of NFTs. As enterprise workflows go, the process is nearly as complicated if not more complicated than the way cookies work. The reason cookies experienced early success is that end users played little to no role in cookie engagement. Similarly, for businesses to unlock the promise of NFTs as the new cookies, they'll need to be friction-free from the customer's perspective.

According to Niftmint founder and CEO Jonathan G. Blanco, "As with any form of industry revolution, it's all about how things become more simple. It's not like 'We created this new industrial revolution and now things are more difficult' so productivity is more complex." While at the NFT.NYC 2023 Conference in New York City, Blockchain Journal editor-in-chief David Berlind had a chance to speak with Blanco shortly after he finished his presentation on what it will take to onboard the first billion users to blockchain. One thing it won't take: is friction.

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/niftmint-looks-take-friction-out-enterprise-nft-deployment/

The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=4e90hw-tqbo

Niftmint Looks To Take The Friction Out Of Enterprise NFT Deployment

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