Chris Holman welcomes Katie Nida, Operations Coordinator Velocity business incubator in Sterling Heights, MI.

Welcome Katie, remind the Michigan business community about Velocity?

Let’s start with the basics—what is SizeUp Sterling Heights, and what inspired Velocity to bring this platform to local businesses? 

Also, one of the big selling points is that this service is completely free. How are you able to offer something this valuable at no cost to local entrepreneurs?

What specific types of data and insights can businesses access through SizeUp?

Can you give a few real-world examples of how this might impact decision-making?

How does SizeUp Sterling Heights help level the playing field between small businesses and larger, well-resourced companies?

How does SizeUp integrate with the resources and services already offered through Velocity and the Sterling Innovation District?

Looking ahead, how do you see SizeUp contributing to the long-term economic development of Sterling Heights and Macomb County?

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VELOCITY AND THE CITY OF STERLING HEIGHTS PARTNER TO LAUNCH INNOVATIVE NEW WEBSITE SERVICE DESIGNED TO SUPPORT LOCAL BUSINESSES

SizeUp Sterling Heights provides market research and business intelligence 
at no cost to help small businesses succeed

STERLING HEIGHTS, Mich. – Velocity, a business incubator and accelerator that drives innovation, supports growth and helps Macomb County businesses thrive is teaming up with the City of Sterling Heights. Together, they are launching SizeUp

“In today’s digital and information economy, if you don’t have access to intelligence, your business is at a significant disadvantage,” said Paula Macpherson, Executive Director of Velocity. “With the launch of SizeUp Sterling Heights on the Velocity website, we are empowering businesses in Sterling Heights and Macomb County to make more data-driven decisions that will help them operate, grow and succeed.”

This new service is completely free for local businesses and available anytime through the Velocity website at https://www.mivelocity.com/sizeupsterlingheights.

About Velocity

Velocity is a catalyst for culture change designed to accelerate innovation, reinvention, and growth for Macomb County businesses in the manufacturing, technology, and defense industry. Located in the Sterling Innovation District, our incubator, accelerator, and coworking space offer world-class opportunities to help businesses thrive. Velocity is proudly located in the “Sterling Innovation District,” which spans six square miles and is home to 28 million square feet of industrial and high-tech space. Billions of dollars in new high-tech manufacturing investments have been made throughout the Sterling Innovation District over the past five years, including the reinvention of Velocity.

About SizeUp, Inc.

SizeUp is a Fintech (Financial Technology) Internet service company dedicated to providing powerful business intelligence. SizeUp helps its clients better serve their small business customers by providing high-quality market research and business insights. SizeUp enables small businesses to make better decisions through big data.

Michigan Business Beat | Katie Nida, Mid 2025 Update Velocity Business Incubator, Sterling Heights!

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From next-generation energy to next-generation cities, this episode of Frontline looks at how innovation is reshaping the foundations of American industry.
Segment 1 — Nano Nuclear:
James Walker, CEO of Nano Nuclear Energy, explains why small modular reactors could soon power data centers, defense sites, and remote industries — and what’s holding them back.
Segment 2 — Building with Timber:
Graycor’s John Denbo takes us inside an Amazon warehouse built entirely from mass timber — one of the first large-scale tests of sustainable construction at industrial scale.
Segment 3 — The City as Platform:
Atlanta’s Rich McKay, Katie Kirkpatrick, and David Cummings discuss how the 2026 FIFA World Cup fits into a bigger plan for infrastructure, mobility, and startup growth.
Hosted by Andy Greiner, Editor of Area Development Magazine.

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