KP is interviewed by KFOG radio on 7-24-2018

King Princess Talks Signing With Mark Ronson, Queer Representation In Pop 7-24-2018

When KFOG changed to rock in the early 1980s, the Bay Area already had numerous competing rock stations; KMEL was the established, tightly-formatted AOR station that had been playing rock music since 1977. KRQR was the hard rock station and KQAK was a new station with a friendly, loosely programmed, personality-driven alternative rock/new wave format. There were two other rock stations in the South Bay - KSJO and KOME. 
One other San Francisco rock station, KSFX, switched to talk radio in May of that year. Of the six Bay Area rock stations that were on the air in late 1982, KFOG had been the last of the heritage rock stations.
In 1989, KFOG was acquired by the Susquehanna Radio Corporation, along with KNBR, for $17.5 million. Susquehanna later merged into Cumulus Media, the current owner.
The station evolved over the years, but KFOG aired an eclectic rock format for more than a quarter century.
 In the 1990s, it adjusted its playlist to an adult album alternative (AAA) direction. In August 1995, it became "KFOG 97.7 and 104.5", when Susquehanna acquired San Jose station KHQT (97.7 FM) and turned it into KFFG, simulcasting KFOG on a full-time basis.

KFOG 104.3 SAN FRANCISCO    December 1996

KFOG 104.5 SAN FRANCISCO   February 1996

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New tracks tagged #kfog