The framework of a schedule is based on a correct strategy.

In this episode of Ask a Painter, Nick Slavik talks about different topics from marketing to planning and strategizing business for 2023. 

All shows at 8 am CST
7 Jan: SOPs
14 Jan: Estimating
21 Jan: Marketing
28 Jan: Deliverables/Standards
4 Feb: Job Costing
11 Feb: Goal Tracking
18 Feb: Team Development
25 Feb: Topic TBD
4 Mar: Topic TBD

Have you heard about The Retreat? You're going to want to check this out:
https://fb.me/e/4eQWY1A8D

Want a LIVE In Person Masters Class in your area? 
Contact Marsha at PCA mbass@pcapainted.org and we can arrange it for you!

 Want to professionalize your business? The PCA has created a fantastic resource for you: the Business Accelerator! It's a world-class course where you're paired w other business owners who want to make a business, not just a job for themselves. There's a cohort, learning management system, and courses all taught by subject matter experts that you know and love from our field! To sign up: 
https://www.pcapainted.org/business-training/ 

Attend the largest gathering of Master Craftspeople and Paint Business Entrepreneurs in North America! The PCA Expo! I'll bring my entire Leadership Team for a few days of learning and socializing. 
More info here: https://www.pcapainted.org/expo/ 

<a href="https://www.pcaoverdrive.org/videos/2023-scheduling-strategy">Watch the episode on PCA Overdrive</a>

PCA Overdrive is free for members.
Not a member? Try our 7-day free trial.
Download the app on the Apple Store or Google Play.

<a href="https://www.pcapainted.org/membership-resources/">Become a PCA member</a>

2023 Scheduling Strategy: Ask A Painter

What is Funeral Marketing? Understanding the Essentials for Your Funeral Home Business

In this audio, we explore the core concept of funeral marketing and how it can help your funeral home business stand out in a competitive market. Funeral marketing is more than just advertising—it's about creating genuine connections, building trust with families, and ensuring your services are accessible to those in need. Whether you’re just starting or looking to enhance your strategy, this audio offers valuable insights into how to effectively market your funeral business.

For more in-depth information, check out our blog article: What is Funeral Marketing

Get Your Free Online Visibility Report Discover how your business is performing online with a free visibility report. Get started here: Free Online Visibility Report

Contact Us Have questions or want to discuss how to improve your online presence? Call us at (316) 800-1907.

Book Your FREE 15-Minute Discovery Call Take the first step toward valuable insights into your marketing strategy with a free, no-obligation 15-minute discovery call. We'll learn more about your current marketing efforts and listen to your concerns regarding your online visibility. Let’s work together to improve your funeral home's online presence!

Marketing Your Funeral Services_What is Funeral Marketing

🚀 GAME-CHANGING MARKETING STRATEGY: Why 87% of searches are now question-based and what this means for your business

In this episode, we dive deep into Generative Engine Optimization (GEO) - the strategy that's replacing traditional SEO as Google's AI decides which brands get recommended to customers.

🎯 KEY TOPICS COVERED:
- Why ranking #1 doesn't guarantee customers anymore
- How Google's "query fan-out" technique really works
- The 3 pillars of GEO success: Authority + Multi-Format + Semantic
- Building E-E-A-T signals that AI systems trust
- Multi-format content strategies for AI citation
- Measuring success in the AI-powered search era

📊 SHOCKING STATISTICS:
- 87% of searches are now question-based (up from 38%)
- AI Overviews appear in 47% of search results
- 60% increase in daily search volume
- Early GEO adopters see 3x better citation rates

This isn't just another marketing trend - it's the fundamental shift redefining customer acquisition. While competitors chase outdated keyword strategies, smart marketers are training AI systems to recommend their brands.

Perfect for: Digital marketers, business owners, content creators, and anyone responsible for customer acquisition in the AI era.

🔗 FULL STRATEGY GUIDE: https://lnkd.in/gs5sgVab
📧 CONNECT: www.linkedin.com/in/nizam-sualman-zam-man-8533a6a1

#GEO #AIMarketing #DigitalMarketing #CustomerAcquisition #MarketingStrategy #BusinessGrowth #ContentMarketing #SEO #ArtificialIntelligence #MarketingPodcast

🎙️ MARKETING INSIGHTS PODCAST
Generated by: NotebookLM Audio Overview

GEO Strategy 2025: How AI Citations Are Replacing SEO Rankings | Marketing Podcast

In this 6-minute audio, we break down the playbook for connecting with Gen Z. Learn how to blend visual impact, cultural fluency, and authentic community voices to transform passive viewers into engaged customers.

Blog Snippet: Cracking the Gen Z Code

Hey I'm Zam Man!

I'm sharing audio insights about the digital marketing space. As an Online Marketing Entrepreneur, I focus on content creation, course development, and online marketing strategies.

More resources: beacons.page/optimagain

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

New tracks tagged #marketing insights