Get ready for the ultimate pre-event podcast as we take you behind the scenes of one of the media and entertainment industry's most anticipated gatherings - NAB New York. 

Moderated by Leanne Tomlin, Senior Marketing Manager at Perifery. Our panel includes Lenny Khaitov and Jordan Woods, Senior Solutions Architect, KC Santos, Senior Director for Channel and Partnerships, and Seth Cohen, our VP of Sales AMS. 

The panel provides an in-depth exploration of everything you need to know to make the most of your NAB New York experience, and also an insight into what Perifery will be doing at the show. 

We’ll be diving into the latest industry trends, offering invaluable insights into the dynamic world of media and entertainment. 

Discover what sets NAB New York apart, learn about must-see sessions and exhibitors, and gain access to the inside scoop from industry experts who know the event inside and out. 

Get ready to embark on your NAB New York journey fully prepared and inspired. Whether you're planning your schedule or simply seeking a sneak peek into the event's buzz, our podcast has you covered.

Pre-NAB New York Buzz: Industry Insights and Event Preparations

Do you allow the A.I. large language model (LLM) chatbots to freely scrape your content or not?

Today, we have a special episode featuring two experts with unique perspectives on this question — Jon Accarrino on how content creators and media publishers can protect and get compensated for their work and Pete Blackshaw on how brands can optimize their content for the A.I. chatbot answers that he calls the “Prompted Moment of Truth.” 

Jon is an award-winning media executive recognized as the LMA's "Digital Innovator of the Year." With a background in pioneering new platforms and growing digital revenue for media leaders, Jon now guides brands to evolve through his media technology and A.I. strategy consultancy, Ordo Digital.

Pete is the Founder and CEO of BrandRank.AI, a startup using A.I. to monitor brands across all major and emerging generative A.I. search engines. With a career marked by marketing innovation and leadership at companies like P&G and Nestlé, Pete now focuses on helping brands navigate the changing landscape of consumer trust and brand perception in the A.I. era.

Join this thought-provoking conversation that explores the intricate balance between harnessing A.I.'s potential and protecting content creators' rights. Jon and Pete discuss the disruption of traditional search engines by LLMs, the ethical implications of A.I.-generated content, and the pressing need for fair compensation models. 

Against the backdrop of a race to Artificial General Intelligence and the far-reaching consequences it could create across industries, Jon and Pete emphasize the importance of Responsible A.I. development, the value of human creativity, and the need for artists and brands to adapt their strategies in this new digital landscape.

From optimizing websites for A.I. discovery and rethinking analytics and revenue models to protecting content from being scraped and getting compensated through data marketplaces, this episode offers tips and insights for navigating the complex intersection of A.I. and content consumption in our rapidly evolving digital world.

What’s the future of content creation and brand strategy in the age of A.I.? Listen in to find out!

EPISODE SHOW NOTES: https://creativitysquared.com/podcast/ep56-jon-accarrino-pete-blackshaw-scrape-me/

JOIN CREATIVITY SQUARED
Sign up for our free weekly newsletter: https://creativitysquared.com/newsletter 
Become a premium member: https://creativitysquared.com/supporters 

SUBSCRIBE
Subscribe on your favorite podcast platform: https://creativitysquared.com	
Subscribe for more videos: https://youtube.com/@creativity_squared/?sub_confirmation=1

CONNECT with C^2
https://instagram.com/creativitysquaredpodcast
https://facebook.com/CreativitySquaredPodcast
https://giphy.com/channel/CreativitySquared
https://tumblr.com/blog/creativitysquared
https://tiktok.com/@creativitysquaredpodcast
#CreativitySquared

CONNECT with Helen Todd, the human behind C^2
https://instagram.com/helenstravels
https://twitter.com/helenstravels
https://linkedin.com/in/helentodd
https://pinterest.com/helentodd

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on YouTube, and on your preferred podcast platform. 

Because it’s important to support artists, 10% of all revenue Creativity Squared generates will go to ArtsWave, a nationally recognized non-profit that supports over 100 arts organizations.
This show is produced and made possible by the team at PLAY Audio Agency: https://playaudioagency.com.

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: http://socialitysquared.com.

Scrape Me? Protect, Monetize & Optimize Content for AI Chatbots with Jon Accarrino & Pete Blackshaw

Co-Hosts: Jackie Hogan and Elliot Guzman
Contributors: Olivia Graziano, Claire Hall, Erik Cozangi

June 2025: Google Cookie Update, Spotify Ad Exchange and Publicis' Acquistion

Hosts: Rob Auger and Thanyawan Ausaranurak
Contributors: Grace Grimard, Brielle Trinidad and Michael Consolazio

August 2025: Meta Age Verification, Brands Use of AI and Digitas AI Agents

Creativity Squared explores how creatives are collaborating with artificial intelligence in your inbox, on your preferred podcast platform, and on YouTube. 

ChaptGPT says don’t miss the most thought-provoking conversations on creativity and A.I. — join now: https://CreativitySquared.com 😉

#CreativitySquared 

Creativity Squared is brought to you by Sociality Squared, a social media agency who understands the magic of bringing people together around what they value and love: https://SocialitySquared.com.

Helen Todd is co-founder and CEO of Sociality Squared and the creator of Creativity Squared. Connect with Helen on Instagram (https://instagram.com/helenstravels), Twitter (https://twitter.com/helenstravels), and LinkedIn (https:/linkedin.com/in/helentodd).

Welcome to The Polite Download, hosted and produced by the Media Technology team at Digitas North America. Each episode will bring forth a collection of digestible, newsworthy topics surrounding the advertising and media industries. Tune in for content curated by people working day-to-day with brands you love!

New tracks tagged #mediatechnology