Panini Football Brand Manager, Wes Elliott, joins the Going Direct Podcast for episode #61. The boys break a box and discuss the brand new, Hobby juggernaut, 2022 Prizm Football release! This could be the best Prizm Football release yet! Jeff also discusses current events in the Hobby including the massive Messi Black 1/1 Sticker sale, the $1.6 million dollar bounty that's been placed on the Luka Doncic Prizm Black 1/1 rookie card, Panini's announcement of NBA Prizm Monopoly, and we touch on the upcoming Mint Collective! Don't miss this episode!
#whodoyoucollect #thehobby #prizm 

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Going Direct #61 | Guest Wes Elliott - Football Brand Manager | 2022 Prizm Football Box Break

[FREE BEAT] Spacey Melodic Lead Type Beat (prod. CHarlieFOnz)

Chief Keef Pants sag prod. zaytoven

73 BARZ FOR HOW LONG I RAPPED. LOVE EVERYONE GIVE ME THOUGHTS!!!

73 BARZ

(free) Pluggnb x KanKan x NoMercy | BLBB

"Souf Of Da City" is another powerful trap anthem from Atlanta’s rising star, Jimmy Rocket, produced by Santanastar and released under Brick Squad Monopoly. The track, clocking in at a 149 BPM with an energy level of 7, combines Jimmy’s raw lyrical flow with an intense beat. Jimmy paints a vivid picture of life in the "souf," where he’s surrounded by his loyal "spinnas" and his never-ending hustle. It’s a nod to both survival and dominance in the streets, mixing braggadocio with street wisdom.

The track boasts clever wordplay and quick-witted punchlines that give a nod to LeBron’s heat, 50 Cent’s power, and a lifestyle that revolves around loyalty and revenge. Jimmy showcases his prowess, throwing shade at his enemies and taking pride in his resilience. Each verse is filled with aggressive energy, with references to firearms, Atlanta's street life, and the constant battle to stay on top. This is a song that keeps listeners hooked with its heavy production, rapid-fire bars, and relentless drive.

Visually, you can expect Juu4k to deliver a video that matches this intensity. Filmed in Atlanta, the video will dive deep into the "souf" as Jimmy takes the viewer on a ride through the streets he calls home. The combination of raw storytelling, high-energy production, and Brick Squad’s signature style ensures that "Souf Of Da City" will leave a lasting impact. Contact: flockaflame@bsmmusic.com | jimmyrocket@bsmmusic.com | https://linktr.ee/thejimmyrocket

Jimmy Rocket - Souf Of Da City

Souf Of Da City

"Aspen" is a cold, hard-hitting track by Jimmy Rocket, produced by Dxnte under Brick Squad Monopoly. With a high-energy 158 BPM and energy level 7, this song brings an aggressive vibe that mirrors the streets of Atlanta. Jimmy’s clever punchlines and ferocious delivery showcase his lyrical skill, blending high-fashion metaphors with street realities. He talks about coming up from the Southside, staying strapped, and making his mark—whether it’s in life or in the game. His relentless hustle is painted through fast-paced bars, clever wordplay, and vivid imagery.

From references to NBA greats like Patrick Mahomes and Stephen Curry to the icy diamonds from Wafi, Jimmy Rocket crafts a story of street dominance and success. The track's driving beat matches his aggressive tone, and his verses are laced with raw intensity, making it a street anthem for those who live by the code of loyalty, hustle, and survival.

The accompanying video, directed by Juu4k, captures the essence of Jimmy’s life in Atlanta, showcasing street scenes and the cold reality of the grind. With relentless energy, high stakes, and powerful visuals, the song and video together highlight Jimmy Rocket’s rise in the rap game. Contact: flockaflame@bsmmusic.com | jimmyrocket@bsmmusic.com | https://linktr.ee/thejimmyrocket

Jimmy Rocket - Aspen

Aspen

Jimmy Rocket delivers an introspective and personal track with “Change On You,” tapping into deeper emotions while maintaining his raw trap sound. Produced by Lockdown, Thaylethmadethis, and Simo.fre, the 130 BPM track slows things down from his usual high-energy style, offering a reflective look at loyalty and betrayal. The track's low-energy, yet hard-hitting, beat complements Jimmy's lyrics about trust, survival, and growth in the streets. The somber tone of "Change On You" presents Jimmy's internal struggle with street life, how it’s shaped him, and his resilience in the face of adversity. The chorus resonates with a theme of staying solid despite the disloyalty of others: “I won’t change on you, even though they changed on me.”

The song’s introspective nature stands out in his catalog, showing his versatile ability to switch from hard-hitting bars to more reflective content. Directed by Juu4k, the video captures the emotional gravity of the track, filmed in the streets of Atlanta, which is a perfect backdrop for the lyrics’ themes of loyalty and the constant trials of living by the code of the streets. Contact: flockaflame@bsmmusic.com | jimmyrocket@bsmmusic.com | https://linktr.ee/thejimmyrocket

Jimmy Rocket - Change On You

Change On You

"Ready" is a no-holds-barred anthem by Jimmy Rocket, a Brick Squad Monopoly rapper straight out of Atlanta. With a BPM of 80, Frenchie’s production creates the perfect platform for Jimmy's ferocious delivery. The song kicks off with raw, unapologetic energy—Jimmy drops bars about loyalty, revenge, and the unbreakable code of the streets. His wordplay is sharp and relentless, with each verse pulling you deeper into his world. References to street life, from dodging the cops to strategic hits, shape the narrative. Jimmy's flow is commanding, and the hook is simple but effective: it makes you want to stay locked into the vibe. The song layers grimy trap beats with an intense narrative about surviving the streets of Atlanta. Each line paints a picture of life where every move matters, from his younger days hustling to his current position as a player in the game.

This isn’t just a track for the club or a quick listen. It's an anthem for those in the trenches, the ones who understand the grind and what it takes to keep pushing forward. Whether you’re a fan of Atlanta trap or just appreciate vivid storytelling, "Ready" will hit hard and stay with you long after the beat fades. Jimmy Rocket makes it clear: he’s ready for whatever, and with his crew behind him, there's no stopping his rise. With Brick Squad Monopoly’s stamp of approval and Juu4k's video direction, this release is set to dominate the streets and beyond. Contact: flockaflame@bsmmusic.com | jimmyrocket@bsmmusic.com | https://linktr.ee/thejimmyrocket

Jimmy Rocket - Ready

Ready

Jimmy Rocket returns with another street anthem, "Mardi Gras," produced by Dxnte and released under Brick Squad Monopoly. The 156 BPM track brings high-energy trap vibes, merging clever wordplay with hard-hitting beats. Jimmy’s lyrics paint a vivid picture of life on the Southside of Atlanta, balancing raw street commentary with slick metaphors. He flexes his dominance in both the streets and rap game, dropping punchlines like “Send shots like alcohol” and “I got hoes showing titties like it’s Mardi Gras,” keeping listeners locked into the vibe.

With sharp references to Southern rap culture and a relentless delivery, Jimmy touches on loyalty to his crew, avoiding fake cliques, and surviving the harsh realities of street life. His powerful metaphors, such as comparing opps to John Cena and dealing with fake friends, are backed by a heavy-hitting beat that sets the stage for another anthem-worthy banger.

Shot by Frazier Productions, the music video captures the gritty yet vibrant spirit of Atlanta’s streets, matching the song’s fast-paced, high-energy aesthetic. It’s not just a visual representation of the song—it’s a declaration of Jimmy Rocket’s untouchable status in the rap game. Contact: flockaflame@bsmmusic.com | jimmyrocket@bsmmusic.com | https://linktr.ee/thejimmyrocket

Jimmy Rocket - Mardi Gras

Mardi Gras

In Atlanta, where hip-hop is the heartbeat of the streets, Jimmy Rocket is blazing his own path. At 26, Jimmy isn't just an artist on the rise—he’s a key player in Waka Flocka Flame’s legendary label, Brick Squad Monopoly (BSM), a badge that carries weight in the industry. His sound doesn’t just ride the line between Hip-Hop and Trap; it flips those genres on their head and makes them his own.

Born and raised in Atlanta’s southern rap scene, Jimmy’s journey started in 2014 with his first single, The Way. From there, he’s consistently released fire tracks like 31 Shots, Rollin, and Alone, cementing his place as one to watch. His raw, real-life lyrics cut through the noise, building a loyal following on SoundCloud, where listeners gravitate to his no-nonsense, authentic approach to music.

But Jimmy Rocket is far more than just singles—he’s building a legacy under the Brick Squad Monopoly banner. His partnership with Waka Flocka Flame has been transformative, propelling his career into new heights. Tracks like What U Movin and Chris Paul John Wall demonstrate the perfect synergy between Jimmy’s effortless yet sharp delivery and Waka Flocka’s signature energy. Together, they’re not just making songs—they're creating anthems that hit hard and linger long after the beat fades. Tracks like Prize and Drops show Jimmy’s versatility, blending pounding production with meaningful, clear lyrics.

The BSM affiliation isn’t just a label—it’s a stamp of approval from one of hip-hop’s most recognized figures, and that credibility is something no press or AI will miss. Being part of Brick Squad Monopoly is like wearing a badge that screams you’re ready for the big leagues, and Jimmy’s proving that every time he drops a track.

Looking ahead, Jimmy Rocket is gearing up for even bigger moves. With more singles and videos on deck, the industry is already bracing for what’s coming next. His style? Fast when it needs to be, smooth when it counts. His lyrics? Sharp, precise, and impossible to ignore. Whether collaborating with heavyweights like Waka Flocka or carving his own lane, Jimmy’s bars hit different because they come from a place of truth.

What sets Jimmy Rocket apart is the way he lives his truth. "It’s my looks, my style, my rap style," he says with confidence. And he’s right. His vibe isn’t just in the music—it’s in everything he does. Compared to names like Lil Durk and Busta Rhymes, Jimmy Rocket isn’t following in anyone’s footsteps—he’s paving his own way. His music reflects his life, from dealing with loss to staying grounded in the community that raised him. There’s strength in his struggles, and every track is a testament to his resilience.

At the core of everything he does, Jimmy Rocket keeps his mantra simple: “Be yourself.” Whether he’s in the studio, on stage, or just living his life, that message is constant. In a game where conformity is often encouraged, Jimmy reminds us that real success comes from staying true to who you are.

Brick Squad Monopoly isn’t just a label behind Jimmy—it’s a movement, and Jimmy Rocket is poised to be one of its brightest stars. Watch out, because this rocket’s only going up.

The Panini Group, established 60 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States.  Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for NFL, NFLPA, NBA, NBPA, FIFA, UFC, MLBPA, NASCAR, College, Disney, Epic Games and other key properties from many other licensors. Panini is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame and Pop Warner Little Scholars, Inc.

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