Luka Dukich is the Vice President of Content for the Chicago Bulls, where he leads the teams responsible for content strategy, creation, and distribution - including video, design, social media, international content and digital partnerships. With more than 45 million fans across social platforms, the Bulls are one of the most followed sports teams in the U.S., and Luka’s team plays a central role in storytelling and building the team’s brand with this global audience. 

Recent wins include: Sports Business Journal’s “Best in Sports Social Media” Nominee (2025)- Hashtag Sports “Most Creative Partnership” Award Winner (2023)- Brand Innovators Midwest 40 under 40 (2018)- Sports Business Journal’s “Best in Sports Social Media” Award Winner (2017).

During his tenure with the Bulls, Luka also spent two seasons (2021-22) in a consulting role with the Chicago White Sox, helping to build out their digital content team and overall content strategy. Prior to his time at the Bulls, Luka also spent five years working in public relations and sports marketing at United Entertainment Group, a DJE Company. 

Luka graduated from Valparaiso University, earning a bachelor’s degree in public relations & business administration. Born in Belgrade, Serbia, Luka now resides in the Chicago suburbs with his wife and son. He loves reading, movies, and sports, with a particular passion for basketball, boxing, and soccer.

Luka Dukich

Katie Morgan is the Vice President of Business Analytics and Ticket Strategy for the Texas Rangers. Katie has held various positions beginning as an Inside Sales Representative, transitioning in the CRM & Database Manager, and now as the Vice President of Business Analytics and Ticket Strategy. 

Prior to her time with the Rangers, she played college basketball and spent a year coaching. Katie loves working for a baseball team and enjoys using analytics to help bring the experience of a Rangers game to fans throughout the area.

Katie Morgan

On this episode of the Revenue Above Replacement Podcast, Adam and Brice take a break from the great guests and dive deep into Adam’s newest venture, ROAR (Revenue Over and Above Replacement). Built from insights gained through his past experiences at Block Six Analytics and Excel Sports Management, Adam shares his innovative approach to breaking down industry silos across technology, advisory services, and sales within sports business. The discussion explores the critical role of fan engagement, leveraging AI and data analytics to create meaningful connections and drive revenue, and reveals strategies to maximize partnership value.

Brice and Adam also discuss the realities and challenges of entrepreneurship, sharing personal stories about the excitement and anxieties of building businesses from the ground up. The episode further touches on emerging industry trends, such as sports-anchored mixed-use developments, media rights monetization amidst fragmented viewership, and the impactful integration of artificial intelligence and agents in the fan experience.

Listeners will gain actionable insights into the rapidly evolving landscape of sports business, partnership valuation, and innovative strategies to navigate technological disruption effectively.


Adam and Brice

Learn more about the Online Master of Science in Accounting program at Kent State University.

#5 Level Up Your Education - Master of Science in Accounting (Online)

Keith Friedenberg serves as Chief Analytics & Insights Officer of Endeavor Group Holdings, Inc. which owns and operates Ultimate Fighting Championship (UFC), World Wrestling Entertainment (WWE), William Morris Endeavor (WME), IMG, 160over90, On Location, and OpenBet/IMG Arena.

Keith is founder of Endeavor Analytics, LLC, a global knowledge and insights company that provides strategic consulting, media intelligence, valuation services, and consumer insights. Endeavor Analytics boasts a global team of 80 who leverage AI & machine learning and third-party data providers to inform decision-making across media & sports properties, talent & athletes, and Fortune 500 brands.

Prior to joining Endeavor in 2008, Friedenberg spent eleven years with Warner Bros. Media Research & Insights, where he supervised consumer, media and brand research operations for divisions including domestic television distribution, gaming, consumer products and emerging technology.

Keith is an alumnus of the Marshall School of Business, University of Southern California.


Keith Friedenberg

Jason Hartlund is the Chief Commercial Officer for the Buffalo Bills, where he leads the team’s commercial strategy, including corporate partnerships, premium seating, media sales, and all revenue-generating initiatives tied to the new Highmark Stadium. With over two decades of experience in the sports and entertainment industry, Jason brings a deep understanding of how to drive fan engagement, build long-term brand value, and create innovative revenue solutions.

Prior to joining the Bills, Jason spent more than a decade with the Milwaukee Brewers, ultimately serving as Executive Vice President and Chief Commercial Officer. During his tenure, he played a pivotal role in securing one of Major League Baseball’s most high-profile naming rights deals with American Family Insurance and oversaw the successful integration of major concerts and events into the ballpark experience. He also held leadership roles in digital strategy, marketing, and ballpark operations, helping to shape a more personalized and data-driven approach to fan engagement.

Jason’s career in sports began with the Green Bay Packers, where he helped grow the team's corporate sponsorship portfolio. He currently serves on the Executive Committee of Visit Milwaukee’s Board, where he continues to advocate for the role of sports and entertainment in regional economic development.

A graduate of the University of Wisconsin–Eau Claire, Jason now brings his Wisconsin-rooted experience to Western New York, helping shape the future of the Bills organization and the broader NFL fan experience.

Jason Hartlund

CJ O’Brien is the co-owner of the Chicago Union, a professional ultimate frisbee team competing in the Ultimate Frisbee Association. A lifelong athlete with roots in football, CJ discovered ultimate frisbee while attending the University of Illinois, where he became a standout player and competed at the national level. After college, he entered the consulting world but remained closely tied to the sport, ultimately transitioning from player to part-owner of the Chicago franchise.

Since 2016, CJ has been instrumental in transforming the Union from a niche club team into a growing professional sports organization. He has worn nearly every hat—player, marketer, operations manager, and community builder—investing both time and resources into the long-term vision of the sport. Under his leadership, the team has focused on grassroots fan engagement, youth programming, and creating a family-friendly, hyper-local game day experience. CJ also works full-time in consulting, leveraging his skills in project management and strategic communication to support the Union’s growth.

A passionate advocate for emerging sports and community-based entertainment, CJ is committed to expanding the visibility of ultimate frisbee while building a sustainable and inclusive model for professional sports. He lives in the Chicago area with his family and continues to champion the values of accessibility, participation, and purpose-driven growth in sports.

CJ O'Brien

In this season finale of the Revenue Above Replacement podcast, hosts Brice and Adam reflect on a dynamic year of conversations across the sports business landscape. From the rise of sports-anchored mixed-use developments and the evolving role of private capital to the explosive growth in women's sports and new monetization strategies for content creators, the episode dives into key themes that defined the season.

Brice and Adam revisit highlights from interviews with top industry professionals, including insights into NIL, digital fan engagement, sports sponsorship amid economic shifts, and how content—like Benny the Bull’s TikTok dominance—is shaping brand and fan acquisition strategies. They also discuss the economic and cultural impact of rising stars like Caitlin Clark and the crossover appeal of women’s sports.

As always, the conversation comes back to the importance of relationships in sports—whether it's building lasting industry connections or creating authentic bonds with fans. Join us as we wrap up a standout season and look ahead to what's next in sports business. As always, thank you to the listeners for the continued support. 

Season 4 Wrap Up

In this episode of History Speaks, I talk with Dr. Shabana Mir,
Associate Professor of Anthropology at American Islamic College and
author of the award-winning book Muslim American Women on Campus.
Drawing from rich ethnographic research, Dr. Mir explores how Muslim
women navigate elite U.S. university spaces while negotiating the
pressures of visibility, belonging, and religious identity. We discuss
everything from drinking culture and modesty to dating, politics, and
what it means to be unapologetically Muslim in a space that often
demands compromise. Our conversation is framed by a larger question:
what does it mean to belong when your presence is always marked? And
what can a win like Zohran Mamdani’s tell us about shifting narratives
in American public life?

History Speaks EP10 | Between Worlds: Muslim Women and Campus Life: Roshan Iqbal with Sahabana Mir

Celebrate love, connection, and unforgettable moments with the "Date Night" mix, specially curated to set the perfect mood for you and your special someone. Featuring a captivating blend of soulful melodies, smooth rhythms, and electrifying beats, this mix brings the best of South Africa's contemporary Afro-house and Amapiano scene.

Lose yourself in the spiritual harmonies of "Umkhuleko," embrace the romantic vibes of "Sthandwa," and feel the rhythm of hits like "Kanjani" and "uMA weNGANE." From the vibrant groove of "Utshwala" to the irresistible dance energy of "Tholukuthi (Clap Song)," each track enhances every memorable moment.

Concluding with euphoric tunes from Euphonious Souls and a unique bootleg from Peekay Mzee, "Date Night" is the ultimate soundtrack for intimacy, joy, and celebrating love. Featuring a personal touch with a cover of you and your loved one, this mix captures the essence of your special bond.

Tracklist:

1. Amakhosi – Kabza De Small & Soa Matrix ft. Zawadi Yamungu, Tshego AMG & Tribe Franko
2. Umkhuleko – Funky Qla, Sino Msolo, Sykes & Khaya Mthethwa
3. Sthandwa – Dlala Thukzin ft. Zee Nxumalo, Skillz & Sykes
4. uMA weNGANE – Thukuthela, Jazzworx, Sykes & Major League DJz
5. Kanjani – Dlala Thukzin, Skillz & Nkosazana Daughter ft. MK Productions & Sino Msolo
6. eGoli – MSA & Sami’Kay
7. Utshwala – Funky Qla, Argento Dust & Maline Aura
8. Tholukuthi (Clap Song) – Jazzworx, GL\_Ceejay & Thukuthela ft. MaWhoo
9. Hayi SUPTA – SUPTA & Beekay Monalayzzar
10. War Revisit – Euphonious Souls
11. Mama (Peekay Mzee Beast Mode Bootleg) – Peekay Mzee

Date Night Mix

Maydan is an online publication of Ali Vural Ak Center for Global Islamic Studies at George Mason University, offering expert analysis on a wide variety of issues in the field of Islamic Studies for academic and public audiences alike.

Presented by the Ambassador Crawford College of Business and Entrepreneurship at Kent State University to provide students with a mobile-first, micro-learning experience.

Northwestern's Master of Arts in Sports Administration (MSA) program is pleased to host the Revenue Above Replacement (RAR) podcast. MSA faculty members Adam Grossman and Brice Clinton will interview sports industry leaders weekly on a wide range of topics including business, economics, marketing, branding, media, sponsorship, events, and public policy. The podcast will also be directly integrated into the MSA curriculum with students taking MSA 401-0: Sports Research Methods and Quantitative Analysis creating a production plan that includes an episode’s guest, questions, audience and timing as part of a group assignment for the course.

New tracks tagged #msa