In October, we posted about the FTC’s day-long workshop on ​“Protecting Kids from Stealth Advertising in Digital Media” and wondered what the FTC might be planning. Last week, we got an answer when the FTC released a ​“Staff Perspective” on Protecting Kids from Stealth Advertising in Digital Media. With a foreword written by Sam Levine, Director of the FTC’s Bureau of Consumer Protection, the staff recommends advertisers implement five key practices to protect kids from the harms of ​“stealth advertising.”

https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-recommends-sharpening-blurred-lines-when-advertising-to-kids

Gonzalo Mon
gmon@kelleydrye.com
(202) 342-8576
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FTC Recommends Sharpening Blurred Lines When Advertising to Kids

The Ad Law Access podcast, now available daily, is powered by Kelley Drye’s Advertising and Privacy / Data Security teams. 

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