In my head, ”Rollerblades” is like the pseudo-innocent baby sister of “I’m game”. I imagine teenagers sneaking out to meet their friends or secret love interests, fueled by an insatiable hunger for adventure. The streets come alive with neon signs, vintage cars and retro milkshake shops—all the good stuff from classic 80’s movies. Beneath its sweet and youthful facade, “Rollerblades” conceals a mischievous and captivating allure, effectively juxtaposing innocence and temptation. It serves as an anthem for those who understand wanting something for the intoxicating thrill of it, unburdened by earnestness.

Rollerblades

NEA EINI - Rollerblades

The conventional American dream often conjures visions of boundless opportunity and the ability to achieve one’s desires. However, this “American Dream” adopts a different perspective — one that delves into the poignant narrative of a lonely, remorseful woman ensnared by the past, a prisoner to her own ill-fated choices. She lingers amidst the echoes of her regrets, while relentlessly yearning to be that singular, irreplaceable presence in her former lover’s life — the embodiment of his personal American dream. The song serves as a reminder that an inability to liberate oneself from the chains of nostalgia can cause one’s existence to become a lifeless one.

American Dream

American Dream - NEA EINI

I was recovering from one of those shitty situationships when I wrote “Pretty Boy”. At the time I was undeniably the worst version of myself that I have ever been. Although I tried my hardest to hold him responsible for the issues between us, I couldn't deny my own culpability. Don’t get me wrong, he was no angel — not even close, but neither was I. He was right not to commit to me. Hell, back then I couldn’t even commit to myself. Today I’m thankful it ended the way it did. After all, it was a prerequisite for the existence of “Pretty Boy”.

Pretty Boy

I used to think there were only three types of love. One kind was felt among family members, another was shared between friends and then there was the obvious one; the grand kind of love we feel towards a romantic interest. Imagine my surprise when, upon meeting my best friend, I was progressively introduced to a whole new kind of love. This kind was on another level. It extended past any general set of ideals and expectations, limits and unwritten rules. It’s the purest, most authentic thing. I hadn’t fully grasped the meaning of the word “unconditional” until I physically felt it, and I’d never experienced anything like it before, with anyone, especially not with a friend. Imagine having this much love for someone and then seeing them get hurt by an undeserving piece of shit.
“F YOU” is me telling his story for him. This one is for you, J.

F YOU

The lyrics of “Kill For You” were inspired by the profound connection I share with my best friend. Thus, the song basically wrote itself, and, though open to various interpretations, it essentially stands as a platonic love letter to Joel, who is my oxygen in human form.

Kill For You

SOUTH NATION MUSIC GROUP IS AN ARTIST DEVELOPMENT COMPANY BASED IN GOTHENBURG, SWEDEN. FOUNDED BY OLE SÖDERBERG.

ARTISTS: NEA EINI, ISA, HUGO DANIEL, MASSIW, SØDR

Imperative chaos with presumed originality.

New tracks tagged #neaeini