Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication. 

 

A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your organization. In this episode of the Go Beyond Fundraising podcast, Matthew Mielcarek, SVP of Analytics & Insights Strategy, walks us through this valuable tactic. 

 

You’ll learn: 

How to begin journey mapping 

Why it’s important to put on your “donor hat” 

How the donor vortex comes into play 

How touchpoint audits differ for new leads vs new donors 

Why it all comes down to stronger donor relationships

Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits

Go Beyond Fundraising, a podcast brought to you by the Allegiance Group + Pursuant, seeks to find the sharpest minds in the fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at https://teamallegiance.com/go-beyond-fundraising-podcast/

New tracks tagged #omni-channel