About BnL Reviews: We are Branden Townes & Lindsey Vlasic. We are both senior public relations majors. BnL was created on our YouTube channel where we post videos of reactions and vlogs. On our podcast, we discuss everything and anything music related.

In this episode: Taylor Swift is one of the most known record-breaking artist in the music industry. She's set the bar for artists to incorporate numerous trends for their careers. In this episode, BnL dives into Taylor Swift's social media strategies with her album/single announcements, listening to online conversations, and starting a trend for future artists. 

More information about Taylor Swift's Social Media Strategies:
https://www.nerdsandbeyond.com/2021/10/22/taylor-swift-drops-new-red-taylors-version-merch/ 
https://www.vanityfair.com/hollywood/2014/10/taylor-swift-1989-secret-sessions-video
https://www.hollywoodreporter.com/news/music-news/taylor-swift-seems-hint-at-723213/ 

If you like what you've heard, you can follow BnL Reviews on Youtube or on Instagram!

YouTube: https://www.youtube.com/channel/UC6xVu8IeeZm53BsT4luqr0Q
Instagram: https://www.instagram.com/bnlreviews/

Hosted by: Branden Townes & Lindsey Vlasic

BnL Reviews: Taylor Swift's Digital Strategies

When Taylor Swift's music was sold out from underneath her, she was devastated. All of the lyrics that she wrote at 15 with her pen and paper were now under the ownership of popular manager Scooter Braun. 

Upon learning this, Taylor Swift got to work and started re-recording these popular albums with each song title including  "(Taylor's Version)" at the end. The re-recordings sound nearly identical to the original tracks with the exception of better production and a more mature voice.  

On Nov. 19 of this year, Taylor re-released Red, her popular album originally released in 2012. This is the second album that Taylor re-recorded and re-released with new artwork giving her 100% ownership. 

Taylor has utilized social media in such a strategic way to keep fans excited about an album that was originally released 10 years ago. Whether it's TikTok trends, Starbucks collaborations, or short films, Red (Taylor's Version) is the topic of conversation everywhere.

For more info on why Taylor Swift is re-releasing
>https://mixdownmag.com.au/features/why-is-taylor-swift-re-recording-her-old-albums-and-what-does-it-mean-for-the-music-industry/

For more info on Taylor Swift's Red (Taylor's Version) promotion
>https://www.cnn.com/2021/11/12/entertainment/taylor-swift-red-taylors-version-intl-scli/index.html

Stream Red (Taylor's Version)
>https://open.spotify.com/album/6kZ42qRrzov54LcAk4onW9

Hosted by: Ashley Blood & Hannah Mayer

Fall 2021

Taylor Swift's Re-Release of Red (Taylor's Version)

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Think Tank How A College Study Group Sparks Innovation

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The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.

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