In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer delve into the critical topic of review management, starting with a "Lemon & Lime" segment discussing celebrity cancellations and their impact on brands. They explore the importance of online reviews, how they influence consumer perception, and their significant role in SEO and local search rankings. The episode provides practical strategies for monitoring and responding to reviews, turning negative feedback into opportunities, and leveraging platforms like Google My Business, Yelp, and Facebook to enhance business reputation and success. Tune in for essential tips on managing your online reputation effectively.

Review Management

In this episode of The Limelight Podcast, hosts Chandler Adame and Lauren Brewer explore the world of influencer marketing, starting with a "Lemon & Lime" segment discussing celebrity cancellations. They define influencers, categorize them into micro, macro, and celebrity influencers, and discuss their impact on consumer behavior. The episode highlights the importance of aligning brand values with influencer content, tools for identifying the right influencers, and the pros and cons of working with micro and macro-influencers. Additionally, they provide insights into creating effective influencer campaigns, measuring success, and overcoming common challenges in influencer marketing.

Influencer Marketing

In Episode 2 of Discussing Stupid Season 2, host Virgil Carroll, along with Chad and Cole from High Monkey, dives into the topic of page performance and SEO, specifically focusing on how oversized images can slow down your website.

They discuss common mistakes people make with large images—like shrinking images in HTML without optimizing file size—and how these errors can negatively impact both the user experience and SEO rankings. The team shares insights into how to avoid these pitfalls and explores how tools like RIOT (Radical Image Optimization Tool) can help reduce file sizes without sacrificing image quality.

You'll also hear about the often overlooked balance between mobile and desktop optimization. The team highlights why simply resizing images for mobile isn’t enough and explains how poor image handling can lead to sluggish performance on mobile devices, frustrating users and hurting your site's overall effectiveness.

By the end of this episode, you'll walk away with actionable tips on optimizing images for both performance and SEO, ultimately improving your site’s speed and user experience.

Join us every two weeks for new episodes, and don’t forget to like, review, and subscribe on your favorite podcast platform. For more resources and updates, visit www.discussingstupid.com.


LINKS
Tools mentioned:
Riot (Radical Image Optimization Tool): https://riot-optimizer.com/

Riot demo clip from this episode: https://www.discussingstupid.com/p/episode-2-image-optimization-demo

Subscribe for email updates on our website:
https://www.discussingstupid.com/

S2E2: Big images, slow loading

"Determined" is a powerful instrumental piece that embodies resilience and focus, with driving rhythms and inspiring melodies that fuel a sense of purpose. This track is perfect for moments when motivation is key, whether working toward goals, staying on task, or pushing through challenges. Let "Determined" be the soundtrack to your journey, keeping you energized and focused every step of the way.

Determined

s/o @sh4d0wzbeats
everything else i did myself

ＩｎｆｏｒｍａｔｉｏｎＴｅｃｈｎｏｌｏｇｙ(s/o sh4d0wz he chopped the sample)

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🎙️ The Rise of Voice Search Optimization in Digital Marketing 🎙️

Voice search is rapidly transforming the digital landscape, changing how people search for information online. In this audio, we dive deep into why voice search optimization is becoming a game-changer for digital marketing and how businesses can adapt to this revolutionary trend.

📢 What You’ll Learn:

Why voice search is growing in popularity.
How it’s impacting SEO and digital marketing strategies.
Actionable tips to optimize your website for voice search.
Stay ahead of the curve and discover how voice search optimization can help your business stand out in the ever-evolving world of digital marketing.

👉 Don’t forget to LIKE, SHARE, and SUBSCRIBE for more updates on the latest marketing trends!

🌟 Follow us for more insights:
https://zypherlearning.com

#VoiceSearchOptimization #DigitalMarketingTrends #SEO2024 #VoiceSearchSEO #FutureOfMarketing #DigitalStrategy

The Rise of Voice Search Optimization in Digital  Marketing: A Game-Changer for the Future

RCM Consultancy specializes in optimizing healthcare operations for maximum efficiency and profitability. Streamline workflows, improve revenue cycle management, and enhance patient care with our tailored solutions. Visit now: https://rcm-consultancy.com/

RCM Consultancy - Optimization Healthcare Operations Experts

Steven Pieper – Author Marketing Mastery Through Optimization 4 [CoursesBetter.com]

The article discusses generative engine optimization (GEO), a new marketing strategy crucial for success in the age of generative AI. GEO helps brands optimize their content for AI-powered search engines, which create answers rather than simply listing websites

Generative Engine Optimization (GEO) for Marketers

Discover how to enhance your PC's performance by identifying potential hardware bottlenecks. Our advanced bottleneck calculator analyzes the compatibility between your CPU, GPU, and other components, providing actionable insights for optimal system efficiency. site bottleneckcalculatar.com to ensure your computer operates at its full potential.

PC performance optimization

Optimizing business operations is presented as essential for sustainable growth. The text emphasizes resolving internal disorganization, termed "backend chaos," through process improvement and better communication. Establishing predictable outcomes is highlighted through standardization, automation, and performance metrics. Finally, the document explains how a strong operational foundation enables businesses to pursue growth opportunities by focusing on scalability, innovation, and customer needs.

Optimizing Business Operations for Growth Episode 5

Hey there! Welcome to "AI with Shaily," hosted by Shailendra Kumar 👋. In this episode, Shaily dives deep into an exciting breakthrough in digital advertising: Google's AI Max for Search campaigns and how it's helping advertisers achieve an impressive 14% boost in conversions 🚀.

Shaily shares a personal story from last year when he was assisting a small startup struggling with traditional ad optimization methods—manually tweaking keywords and bids felt like chasing a moving train with a butterfly net 🦋🚂. Then came AI Max, Google's intelligent and adaptive tool that understands user intent in real-time and dynamically optimizes ad delivery. This smart technology leads to more efficient ad performance and higher conversion rates, making a significant difference for advertisers 💡📈.

However, AI Max also shifts the control marketers have over individual ad copy and landing pages. Instead of manually choosing these elements, AI Max automatically directs users to the most relevant landing page. While some marketers might feel uneasy about giving up direct control—like handing over the steering wheel—Shaily compares it to auto-piloting your ads to the best-performing spots, resulting in better efficiency and outcomes 🛫🎯.

This trend reflects a broader movement where marketers are embracing AI not just for automation but for intelligent optimization that meets users exactly where they are. Shaily highlights the paradox that sometimes, letting go of control can actually mean gaining better control through data-driven decisions 🤖📊.

He offers a bonus tip for those testing AI Max campaigns: ensure your landing pages are well-structured and highly relevant because AI Max smartly routes traffic to them. Your role is to keep these pages ready to convert visitors at their moment of intent 🖥️🔑.

Shaily ends with a thought-provoking question: Are you ready to trust AI to take the wheel in your advertising strategy, or do you prefer to keep your hands firmly on the controls? He also quotes AI pioneer Andrew Ng, who famously said, “AI is the new electricity,” emphasizing AI’s transformative power across industries, including advertising ⚡🌍.

For more insights, Shaily invites listeners to follow him on YouTube, Twitter, LinkedIn, and Medium, encouraging them to subscribe and share their experiences with AI in marketing. He signs off warmly, reminding everyone that "AI with Shaily" is all about turning complex AI topics into simple, actionable stories. Stay curious! ✨🤓

AI Max for Search: How Google’s AI Boosts Ad Conversions by 14%

"You always want to have a human behind the machine because so far I have never seen even the most sophisticated RMS being entirely autonomous or capable to take autonomously decisions."

SUMMARY
Ignazio Pisano’s journey in revenue management began by chance in hotel operations in Italy, where he quickly developed a passion for hospitality and data analysis. Starting from front desk roles, he transitioned into revenue management at a time when dynamic pricing was just emerging. 

Ignazio gained experience across hotels, resorts, and car rental industries, working with major brands like NH Hotels, Europcar, Pierre & Vacances, and Louvre Hotels. He led the deployment of several revenue management systems (RMS), including pioneering projects with tools like EZRMS, Opticar, GDA, and Duetto. 

Ignazio’s achievements include driving digital transformation, managing complex capacity and pricing challenges, and successfully implementing RMS in both hospitality and mobility sectors. His approach emphasizes the importance of human expertise alongside technology, and he advocates for gradual, well-supported change management in organizations.

Chapter
00:00:00 Introduction and music selection
00:04:30 Ignazio’s early career in hotel operations
00:12:10 Transition to revenue management and first experiences
00:19:00 The evolution from static to dynamic pricing
00:25:45 Early RMS tools and the rise of electronic distribution
00:32:20 Move to Europcar and differences in car rental RM
00:41:00 Capacity management challenges in car rental
00:50:30 Technology limitations and legacy systems
00:58:15 Complexity of pricing and inventory in car rental
01:07:00 Duration bands and selling at a loss in car rental
01:15:30 RMS implementation: goals, challenges, and resistance
01:25:00 The role of AI and the irreplaceable human factor
01:32:45 Advice for successful RMS adoption and change management
01:41:00 Learning habits and sources of inspiration
01:47:30 Reflections on career successes and failures
01:54:00 Closing music and final thoughts

References 
Ignazio Pisano (LinkedIn)

His music
Led Zeppelin – Kashmir (YouTube)
REM – Losing My Religion (YouTube)

Companies/Tools Mentioned:
Duetto
EZRMS (now part of IDeaS)
Amadeus
NH Hotels
Europcar
Pierre & Vacances
Louvre Hotels Group

#29 Ignazio Pisano, a human to drive the RM machine


Qu’est-ce que le CRO, vraiment ?
Pourquoi tant d’e-commerçants passent à côté de l’essentiel ?
Et par où commencer si l’on veut CROître durablement ?


Dans ce premier épisode de CRO &amp; Co, Laurent Lemercier reçoit Sébastien Tortu, expert en optimisation de la conversion et fondateur de Boost Conversion.


Vous découvrirez :
Les bases concrètes du CRO (et les erreurs classiques à éviter)
Pourquoi la conversion n’est pas qu’un sujet de boutons ou de tunnels
Le rôle central de la psychologie utilisateur
Comment poser les bonnes fondations dès aujourd’hui


👉 Un échange accessible, éclairant et stratégique — que vous soyez PO, marketer, e-commerçant ou tout simplement curieux.


📩 Pour recevoir tous les épisodes + bonus par mail : https://cro-and-co.substack.com/subscribe
📲 Retrouvez CRO &amp; Co aussi sur LinkedIn, Spotify, Apple Podcasts et votre appli préférée.
Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

#1 – Les bases du CRO avec Sébastien Tortu (Boost Conversion)

In this episode, I talk with ValueCreed's Prasanna Iyer about how digitalization and intelligent optimization can help streamline energy businesses. We touch on AI, data management, and quantitative approaches to managing risk and optimizing processes.

To discover more about ValueCreed visit www.valuecreed.com. Thanks to Prasanna for appearing on CTRMRadio.

Visit CTRMCenter.com for everything CTRM.

Intelligent Optimization to streamline Energy Businesses with Prasanna Iyer - CTRMRadio 60

Hello, my name is Mikki Smith, and I’m an independent creator who specializes in ai-generated art. I know that’s a little uncomfortable for some people so I don’t try to hide it. I love music, graphic design, comics, and many more art related things (I don’t ai generate them all). Please leave me a message if you have any questions or feedback! Also, my music is very important to me so don’t be toxic about it. Anyway, enjoy the music! Also, if you can check out my youtube and rumble channels and leave a like or subscribe that would be wonderful! I appreciate the support!

Passionnate about car rental company transformation in yield management

Unlock the secrets of data mastery with Shailendra, a 27-year veteran in AI, ML, and Data Science, driving AU$ 6 Billion in transformative value. As the author of 'Making Money out of Data,' their strategies redefine digital success. With expertise honed at IBM and Accenture, they drive innovation and data monetization. Explore how loyalty programs like Flybuys and Everyday Rewards revolutionize business—connect with Shaily today.

Join us on The Traffic Tribe-SEO], where we dive into the world of SEO, digital marketing, and website traffic. Hosted by Theotis and Olivia, seasoned SEO experts, each episode explores cutting-edge strategies, practical tips, and industry insights to help boost your online presence and drive organic growth. Whether you’re a business owner, marketer, or digital enthusiast, tune in to learn from top industry leaders and elevate your web traffic game. Perfect for anyone looking to demystify SEO and optimize their digital strategy for success.

For discussion on Digital transformation, business strategy, and modern solutions. A valued place to hear expert insights for today's business challenges. Stay tuned for practical advice and the latest trends impacting your industry.

Discussing Stupid returns to the airwaves to transform digital facepalms into teachable moments—all in the time it takes to enjoy your coffee break! Sponsored by High Monkey, this podcast dives into ‘stupid’ practices across websites and Microsoft collaboration tools, among other digital realms. 

Our "byte-sized" bi-weekly episodes are packed with expert insights and a healthy dose of humor. Discussions focus on five key areas: Business Process & Collaboration, UX/IA, Inclusive Design, Content & Search, and Performance & SEO. 

Join us and let’s start making the digital world a bit less stupid, one episode at a time.

The Limelight Podcast is brought to you by Digital Limelight Media. It is a podcast that brings to light the challenges, trends and strategies that  help make an aesthetic practice more successful. It features interviews with industry leaders to discuss internal practice challenges, advances in technology, dynamics in patient management, and the fundamentals of plastic surgery marketing. This show is designed to help providers and managers learn from their peers successes and shortfalls.

https://discord.gg/VVV9q4Kgz4
i stay in the background

New tracks tagged #optimization