Leading care teams through COVID-19 has been a challenge unlike any other. As hospital leaders struggle to retain and support an exhausted workforce they are left looking to understand how to address the traumatic stress caused by COVID-19. In today's episode, Elisa Arespacochaga, AHA vice president of clinical affairs and workforce, sits down with Dr. Brooke Buckley, vice president and CMO of Henry Ford Wyandotte Hospital and Robert Matheny, Manager of Neurodiagnostics at Henry Ford Hospital in Detroit, MI to hear about their work on trauma-informed leadership and how they’ve approached leading teams in the midst of COVID-19.

Trauma-Informed Leadership with Henry Ford Hospital and Henry Ford Wyandotte Hospital

Hospitals have accelerated the development of their innovative telehealth programs during the pandemic. In this Members in Action podcast, Julia Resnick, director of strategic initiatives at the AHA, is speaking with Thomas Harris, Jr., Executive Vice President of Operations at Gillette Children’s in Saint Paul, Minnesota. They will be discussing how Gillette Children’s virtual rehab program has enabled them to better serve their patients.

Caring for Kids at Home: Gillette Children's Virtual Rehab Program

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how "Smarketing" attracts the best patients. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Smarketing Attracts the Best Patients”. Have you noticed how your attention webs and flows depending on what’s going on in your life? For example, you’re thinking about buying a specific car and you see that car on the road, on the internet and everywhere you turn? It’s the same thing with cosmetic rejuvenation. When consumers are thinking about making a change, they suddenly notice advertising, marketing and messaging around it they never noticed before. That’s where Smarketing comes in.  In this week’s Beauty and the Biz Podcast, I talk about how to use Smarketing to save a lot of money while attracting much better patients from your efforts. Enjoy!  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: Smarketing Attracts the Best Patients Catherine Maley, MBA: Well, hello and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, and consultant to plastic surgeons to get them more patients and profits. And today we're going to talk about marketing. Specifically, how smarketing (smart marketing) attracts the best patients. Now I ran across this term, “smarketing” on the internet and it really jumped out at me, actually, I guess it's used a lot in different industries and with different meanings, but I'm thinking smart marketing is the only way to go in this saturated aesthetic marketplace. It really sums up how to grow your cosmetic revenues by marketing smart, or “smarketing” to attract the best patients. You save money on advertising since you are not spending as much when you're on target, you also save a ton of. Not chasing bad leads or spending time with consumers who are never going to book or wasting you more time following up with these shaky prospects who are ghosting you. So, here's the thing about smarketing (smart marketing) to attract the best patients. The fundamentals of marketing smart (or smarketing) never change in order to get the best patients you can. They are now and will always be market message media. So, if you address these three areas, you're on the right track. So, let's go through each of, one of them market. Who do you want to smarket and market to now in the marketing advertising world, rather than being seen as the Jack of all trades, to all different people, you attract more prospective patients when you're seen as the expert in a particular procedure for a particular group to attract the best patients? So, once you have their attention and you give them what they want, you can always promote more of your other services later because you've gained their trust. So, decide. Who you want to market to, and for which procedure before anything else? So, if I asked you, who's your dream cosmetic patient, what would be your answer to attract the best patients? So maybe for example, you want the young breast aug girls, or you want the moms who want to get their pre-baby bodies back, or you want to attract women in their sixties ready for a facelift, just pick one. This clarity makes the rest of your marketing, smarketing and advertising effort so much easier to attract the best patients and you'll get better results because you're focused. That means the marketing / smarketing bait you...

Smarketing Attracts the Best Patients (Ep.158)

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Next week, >10,000 Fatty Liver stakeholders are expected to journey to London (rail strike and all) for the International Liver Congress (#ILC2022), the first meeting at this level since the pandemic started to include an in-person attendance option. This week, NASH Tsunami identifies some of the most important and intriguing non-embargoed presentations at #ILC2022. This conversation continues our discussion of OS044, NAFLD patients have worse health-related QoL compared to the general population irrespective of their fibrosis stage: results from a prospective multicenter UK study, from Margarita Papatheodoridi (UK) and discusses THU051, Health-related quality of life is impaired in people living with HIV and hepatic steatosis,from Maurice Michel (DE).

This conversation starts by picking up on the far-ranging discussion of quality-of-life that ends Episod 30.2. It starts with Roger making two points: one about the impact that clinician/clinical trial design consultants can have on bringing quality-of-life endpoints to a more central role in Phase 3 trials and another that drug revenue forecasts might grow if forecasters integrate the impact of quality-of-life metrics into the target patient population. Louise notes the secondary impact of quality-of-life of work days lost and quality of work time. Jörn mentions THU051, a paper from his group that focuses on similar quality-of-life issues in patients with NAFLD living with HIV as well.

S3-E30.3 - Highlighting Intriguing #ILC2022 Abstracts: More on NAFLD Quality of Life

On this Leadership Dialogue Series podcast, AHA Board Chair Wright Lassiter III, talks with Erin Fraher, associate professor in the Department of Family Medicine and research associate professor in the Department of Surgery at UNC School of Medicine in Chapel Hill, N.C. She also is director of the Carolina Health Workforce Research Center, one of five national health workforce research centers in the U.S.
Erin and Wright talk about trends in the health care workforce that have been amplified by the COVID-19 pandemic. Erin suggests the fundamental questions for hospitals and health systems are, “How are we deploying [people]? How are we utilizing them to the best possible ability to keep them happy, keep the hospital productive and keep patients healthy and well?” She further explains: “It’s this notion of turning workforce planning on its head — from planning for professions to planning for patients.

Leadership Dialogue Series: Erin Fraher

In this World Shared Practice Forum podcast, Dr. Akash Deep, Director of the Pediatric Intensive Care Unit, Staff Governor, and Professor in Pediatric Critical Care at King’s College Hospital, discusses his recent publication on non-transplant options in pediatric acute liver failure. He describes important considerations for the management of acute liver failure and commonly associated toxicities, and offers insights into the paradigm shift currently evolving in the field and what we can expect in the trends of future treatment pathways.

Upon listening to this presentation, learners should be able to:

- Apply strategies for management of acutely ill children with acute liver failure
- Describe various forms of toxicity commonly associated with acute liver failure

Publication date: June 28, 2022.

Articles Referenced:
• Deep A, Nagakawa S, Tissieres P. Non-transplant options in paediatric acute liver failure-what is new?. Intensive Care Med. 2022;48(1):114-117. (00:49)
• Habib M, Roberts LN, Patel RK, Wendon J, Bernal W, Arya R. Evidence of rebalanced coagulation in acute liver injury and acute liver failure as measured by thrombin generation. Liver Int. 2014;34(5):672-678. (7:03)
• Slack AJ, Auzinger G, Willars C, et al. Ammonia clearance with haemofiltration in adults with liver disease. Liver Int. 2014;34(1):42-48. (13:27)
• Hunt A, Tasker RC, Deep A. Neurocritical care monitoring of encephalopathic children with acute liver failure: A systematic review. Pediatr Transplant. 2019;23(7):e13556. (17:39)
• Kochanek PM, Adelson PD, Rosario BL, et al. Comparison of Intracranial Pressure Measurements Before and After Hypertonic Saline or Mannitol Treatment in Children With Severe Traumatic Brain Injury. JAMA Netw Open. 2022;5(3):e220891. (19:51)

Citation: Deep A, Daniel D, Burns JP. Non-transplant Options in Pediatric Acute Liver Failure. 6/2022. Online Podcast. OPENPediatrics. https://youtu.be/iSvZ26drzy0.

Please visit: www.openpediatrics.org
 
OPENPediatrics™ is an interactive digital learning platform for healthcare clinicians sponsored by Boston Children's Hospital and in collaboration with the World Federation of Pediatric Intensive and Critical Care Societies. It is designed to promote the exchange of knowledge between healthcare providers around the world caring for critically ill children in all resource settings. The content includes internationally recognized experts teaching the full range of topics on the care of critically ill children. All content is peer-reviewed and open access-and thus at no expense to the user.

For further information on how to enroll, please email: openpediatrics@childrens.harvard.edu

Please note: OPENPediatrics does not support nor control any related videos in the sidebar, these are placed by Youtube. We apologize for any inconvenience this may cause.

"Non-transplant Options in Pediatric Acute Liver Failure" by Dr. Akash Deep for OPENPediatrics

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and how to get booked out 9 months and more. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “Booked Out 9 Months - with Carlos Mata, MD”. Carlos Mata, MD is a board-certified plastic surgeon in Scottsdale, AZ (surrounded by 160 competitors) who figured it out early and has accomplished a lot in only 5 years:  28 Staff 1 Associate 580K Instagram Followers Performed more than 20K surgical procedures Does surgery EVERY day Booked out 9 months Moving from 7K to 17K square foot new facility  How the heck did he do it?  In this week’s Beauty and the Biz Podcast, I interview a very unusual plastic surgeon who has done in 5 years what takes others to do in 20, if at all. Listen carefully for how his mindset affects the actions he takes to create this money-making machine. Visit Dr. Mata's website at:  Enjoy! &nbsp;  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: Over a Half-Million Instagram Followers and Booked Out 9 Months – with Carlos Mata, MD Catherine Maley, MBA: Hello And welcome to Beauty and the Biz, where we talk about the business and marketing side of plastic surgery and how to get booked out 9 months with over a half-million Instagram followers. I'm your host, Catherine Maley, author of Your Aesthetic Practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and profits. And I have a very special guest today. Catherine Maley, MBA: It's Dr. Carlos Mata. He's a board-certified plastic and reconstructive surgeon in private practice in Scottsdale Arizona. Now he's performed over 20,000 surgical procedures and he specializes in facial rejuvenation, breast and body procedures, as well as hair transplants, and male enhancement. Now, Dr. Mata is originally from Erie, Pennsylvania, and he received his training at the university of Texas medical branch St. Joseph medical center and MD Anderson cancer center in Houston. Texas as well as Harvard's Bringham and women's hospital in Boston, Massachusetts. Now, while performing thousands of procedures at these institutions, Dr. Mata also trained in Miami, Florida, focusing on aesthetic surgery with the world's leading experts. Now Dr. Mata's a member of many medical associations, and he's received numerous awards for his research and published works. Dr. Mata also believes very much in giving back. So, every year he goes on medical mission trips in third-world countries to help those in need. Dr. Mata, I want to welcome you to Beauty and the Biz. It's a pleasure to have you. I know you are extremely busy, so thanks for your time. Carlos Mata, MD: No happy to be here. Catherine Maley, MBA: Thanks. So do me a favor just quickly. Give us a, a quick journey of how you got from, let's say fellowship to private practice and how you’re booked out 9 months with over a half-million Instagram followers. Did you stop along the way into other practices or just go out on your own? Or, what was the story? Carlos Mata, MD: I wish it was that short on how I get booked out 9 months with over a half-million Instagram followers It was kind of challenging because I had actually graduated and I went straight into the military as a US Army plastics and reconstructive surgeon. That was in 2011. So literally I graduated and I think a week later I was at boot camp learning how to be a soldier. Catherine Maley, MBA: That explains how you got to thousands of surgical procedures so quickly,...

Booked Out 9 Months - with Carlos Mata, MD (Ep.159)

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The International Liver Congress (#ILC2022) is the first major hepatology Congress to be held in person since the start of the pandemic (smaller, but very valuable, meetings like NASH-TAG, LiverCONNECT and Paris HASH have taken place with an in-person component, but the International Liver Congress and The Liver Meeting have not).

The conversation takes place against the backdrop of a live Congress, which means background noise, challenges finding a meeting location and more background noise than you will find during a studio episode.

Once everyone had settled in, this episode covered a range of topics, the most important of which revolved around the value of FIB-4 and the need for integrated, strategic thinking about care. The FIB-4 discussion addressed both strengths and weaknesses of the test, which is inexpensive and produces a relatively high level of false-positive tests. One key point from both Zobair and Michelle: in the US, the quality and standards organizations such as NCQA and HEDIS, should include FIB-4 screening and automatic EHR inclusion as a quality criterion with a point value in the scoring criteria. The discussion allowed the group to discuss several other important issues from the day’s events. There was limited discussion of drug trials since most of the major trials will be presented on Saturday. Listen to Episodes 33 and 34 for more feedback on those presentations.

At the end of the session, Michelle Long announced that she is leaving academia in July to join Novo Nordisk and get involved full-time in helping her new employer develop good drugs and shape overall treatment paradigms and pathways.

This episode is sponsored by DiaPharma. DiaPharma is proud to support Surfing the NASH Tsunamiin its activities to raise awareness of,  and foster discussions about,  the NASH epidemic.   DiaPharma offers noninvasive mechanistic biomarkers,  like CK18, that provide early biologically plausible indications of changes in disease activity for use in NASH drug development studies.   For research use only,  In the US and Canada,  and not for use in diagnostic procedures.

S3-E32 - Days 1-3 of ILC 2022: The Value of FIB-4 and In-Person Meetings

Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery and the 8 traits of best run practices. I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients, are saying as well as consultant to plastic surgeons, to get them more patients and more profits. Now, today’s episode is called “8 Traits of Best Run Practices”. How often do you feel the pressure to lower your prices or negotiate with new prospective patients?  Cosmetic patients today are so price-focused; it can drive you crazy. I’m sure you get several calls every week from prospective patients asking that one thing:  “How much is …?”  Or, during their consultation, they attempt to negotiate with you and your staff by telling you they can get the same thing cheaper elsewhere (even though you know you’re more experienced and skilled than most competitors).  On the one hand, you want to be fairly compensated for your skills, expertise and the years you’ve put into building your practice and great reputation.  But, on the other hand, you don't want to lose to your discounting competitors. It’s so frustrating to have to decide how to deal with these price-shoppers, isn’t it?  This week’s Beauty and the Biz Podcast (link) changes the conversation altogether, so price rarely comes up. Discover how surgeons who garner the best run practices think to rise above the “price chatter” Enjoy! &nbsp;  📲 P.S. If you’re thinking about making a change and could use a different perspective, let’s talk. Schedule a Free 30-Minute strategy call with me at:  ✔️ STAY UPDATED!  Website:  Blog:  Podcast:  Videocast:  Apple Podcasts:   🤝 LET'S CONNECT! 🤝  Instagram:  Facebook:  Twitter:  LinkedIn:   &nbsp; Transcript: 8 Traits of Best Run Practices Catherine Maley, MBA: Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. I'm your host, Catherine Maley, author of Your aesthetic practice - What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits. Now today's episode is called “8 Traits of Best Run Practices”. Now the best part of being a consultant to plastic surgeons for the past 22 years is getting to see all the different ways there are to build an online. Build a brand, surround yourself with staff who support you, strategize your marketing plan to attract new patients and on and on. But there's nothing easy about it from the outside, but it’s imperative to implement these 8 traits of best run practices. It can look like a practice is super busy and running smoothly. However, it can be chaos internally. That's why this saying is so apropo: “Never judge your insides by someone else's outsides”. Boy, is that the truth? When you can, what you can do is learn from others who did figure it out. So the following is a list of eight traits of best run practices. The best run practices have these traits. So this is a really good place to start. trait. Number one, the surgeon has a growth mindset, all arrows point to the surgeon who owns the practice, the best have a vision for where they wanna go and they have the drive to get there. Now they've got a growth mindset, which means they're open to growing as a person, as a surgeon and as a leader, they think an abundance versus lack, and they see the opportunities in both good and bad things that happen along the journey. They're also very passionate and a whole lot competitive about growing their practice and they strive to better their best. That means they stay open to new technologies, new marketing trends and new surgical techniques that give them the competitive edge. Now, in order to stay relevant, they learn new skills such as leadership, managing people, business and marketing that keeps them evolving and adaptable to the constant change happening around. These are the key traits on...

8 Traits of Best Run Practices (Ep.160)

Advancing Health is the American Hospital Association’s podcast series. Podcasts will feature conversations with hospital and health system leaders on a variety of issues that impact patients and communities. Look for new episodes directly from your mobile device or by visiting AHA.org.

FOR MORE EPISODES AND CATHERINE'S FREE BOOK, VISIT
www.CatherineMaley.com

Book a free call with Catherine by visiting:
www.catherinemaley.com/book-a-call-with-catherine-maley/

Catherine Maley, MBA
Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years.

Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians.

With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups.

From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success.

With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others.

Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level.

Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.

Drug developers, investors, researchers, and corporate executives wrestle weekly to understand what is happening in commercial development of NASH medications. Hepatology researcher and Key Opinion Leader Stephen Harrison, M.D., C-suite veteran Peter Traber, M.D., and Forecasting and pricing guru Roger Green, M.B.A. discuss the issues affecting the evolving NASH market from their own unique perspectives on the Surfing the NASH Tsunami podcast.

New tracks tagged #patients