Please join our FREE Facebook group ‘Google Ads Like A Boss’. Meet like-minded professionals, join the discussions, ask questions, offer help and much more. https://www.facebook.com/groups/googleadslikeaboss

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Performance Max campaigns have steadily emerged as a potent tool in a digital marketer's arsenal, promising automated solutions that span across Google’s treasure trove of ad networks. 

However, encountering bumps along this automated road is not uncommon. If your Performance Max campaign is not hitting those lauded heights, let’s troubleshoot together with some adept tips to fix and elevate your broken campaign.

1. Re-Evaluate Your Conversion Actions:

A cardinal rule: ensure your conversion tracking is impeccable. Revisit and re-evaluate your conversion actions you're tracking. 

Are they accurately reflecting your business goal? Verifying your conversion actions and ensuring they’re meticulously tracking every vital customer action is the first step toward pinpointing where things might be going awry.

2. Scrutinise Your Bidding Strategy:

Performance Max utilises automated bidding, but ensuring it’s been set up optimally is your responsibility. 

Review your bidding strategy and ensure that your bid limits are neither too restrictive nor too loose. Regularly audit your cost per action (CPA) or return on ad spend (ROAS) targets to align them with realistic and data-driven figures.

3. Optimise Creative Assets:

A well-oiled Performance Max campaign leverages a variety of creative assets. Review your images, videos, and ad copy. Are they coherent and resonating with your target audience? 

Ensuring your creative assets are not just high-quality, but also contextually relevant and engaging, is pivotal to reviving your campaign.

4. Audience Segmentation and Targeting:

Dig deep into your audience data. Analysing and understanding who your ads are reaching can unravel insights into potentially misplaced targeting. Tailor your audience segments, and if possible, create personalised content that resonates with each segment to augment engagement and conversion.

5. Implement Feedback Loop:

Google Ads provides a wealth of data. Engage with the feedback from your Performance Max campaigns, understanding where the campaign excels and where it falters. Utilise this data to continuously tweak and optimise your campaign, ensuring it remains agile and adapts to changing scenarios.

6. Continuous Monitoring:

Even with automated campaigns, continuous monitoring is paramount. Regularly check in on your Performance Max campaign, ensuring it’s aligning with your set goals, and be ready to pivot and adjust strategies as per the real-time data.

Reviving a dwindling Performance Max campaign intertwines understanding the nuances of automated campaigns with a hands-on approach in monitoring and optimisation. It's in this synergy of automation and manual oversight where your campaign can truly find its rhythm and deliver on those promising results.

Embark on these steps, turning your broken Performance Max campaign into a well-tuned, conversion-generating machine, driving your digital marketing to new heights.

Thank you for watching. Subscribe & like for more videos like this one.

Navigating Through the Maze: Reviving Your Broken Performance Max Campaign

Learn the essentials of crafting a powerful optimisation workflow, setting clear goals, inputting quality data, and choosing the right bid strategy. Discover why Performance Max matters for businesses aiming at conversions, sales, and store visits. Don't forget the crucial aspect of continuous monitoring and measuring success through performance reports.

Google Ads Performance Max Campaigns - Leveraging Google Ads Performance Max To It’s Max

The No.1 Google Ads Coaching and Training Program. Watch Masterclass here: https://sfdigital.co/youtube

Unleash the power of Google Ads Performance Max AI in 2024 with these 6 essential rules! Learn how to tame the beast without getting eaten. From feeding it data to whispering search themes, discover the secrets to maximising performance. Don't miss out on expert advice to conquer the Google Ads landscape. Watch now!

Google Ads Performance Max Campaigns Best Practices - Unleashing Performance Max In 2024

I am a Google Partner & YouTube Certified specialist for Search, Shopping, Display & Video Ads. I specialise in helping businesses with their online marketing via Google Adwords & Youtube. With our in-house studios, we can create content i.e images, headshots, promo videos, timelapse to complete websites & landing pages and then take them on to Google Adwords & YouTube to promote & market for you.

I'm also very proud & privileged to have been an 'Evangelist' for major brands like Nikon, onOne Software, Calumet, Bowens, Johnsons-Photopia to name a few. I've presented seminars, workshops, webinars and worked in countries such as Switzerland, Italy, Malaysia, Sweden, Malta, Denmark, Ireland and in the UK.

My hobbies include photography, a Cricket fanatic and support Chelsea FC.

New tracks tagged #performancemax