Dr. Sarah Whitley, Assistant Professor of Marketing at the University of Georgia's Terry College of Business, joins us to discuss her research, "Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On."

In her research, "Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On," Dr. Sarah Whitley, along with co-researchers Dr. Anindita Chakravarty and Dr. Pengyuan Wang, explores how incidental positive emotions, feelings unrelated to the search task itself. shape the way people interact with search engines. The study, drawing on approximately 50 million archival search queries, reveals that users in a positive mood are more likely to describe products using emotionally positive keywords such as "exciting," "joyful," or "inspiring," and are subsequently more inclined to click on advertisements. Notably, positive emotion queries demonstrated a 2% higher click-through rate compared to neutral queries, a seemingly modest figure that translates into thousands of additional clicks at scale. The research also uncovers a key psychological mechanism: positive emotions reduce users' skepticism toward advertising, not by making them unaware of ads, but by lowering their perception of manipulative intent what Dr. Whitley describes as a "rose-colored glasses" effect. 

For marketers, these findings present a valuable and largely untapped opportunity, particularly during high-mood periods such as weekends and holidays, and across hedonic product categories like entertainment, clothing, and dining.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 

B. Dr. Sarah Whitley joined the Business Talk podcast for an engaging conversation, sharing key insights from her research, "Positive Emotions During Search Engine Use: How You Feel Impacts What You Search for and Click On." The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

Do Positive Emotions Change What You Click On? | Marketing Research with Dr. Sarah Whitley

In her research, "Blind Spot: Integrating Biodiversity into Corporate Risk Management," Dr. Monomita Nandy, Professor in Accounting and Finance at Brunel Business School, Brunel University of London, UK, reveals a critical oversight at the heart of modern corporate strategy, most businesses treat nature as an externality rather than recognizing how deeply their operations, supply chains, and long-term resilience depend on living ecosystems. 

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 

B. Dr. Monomita Nandy shared key insights from her research, “Blind Spot: Integrating Biodiversity into Corporate Risk Management”, in an engaging conversation on the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

From Blind Spot to Boardroom | How Biodiversity Risk is Reshaping Corporate Financial Strategy

Dr. Frank Liu, Associate Professor of Finance at the University of Western Australia Business School's Department of Accounting and Finance and Research Affiliate at the Centre for Economic History (CEH), joins us to discuss his study "Divine Dividends: How Religious Traditions Shape Corporate Payout Policies" - exploring how Buddhist and Taoist influences shape dividend behaviors among Chinese A-share firms. His research finds that stronger religious traditions foster higher dividend payouts, greater corporate responsibility, and deeper investor trust, highlighting the powerful role of informal institutions in financial decision-making.

What inspired this research was a moment of striking contrast in Shanghai - walking out of a modern glass-and-steel office tower, Dr. Frank Liu found himself face-to-face with the Jingang Temple directly across the street, incense in the air and temple bells ringing. That juxtaposition sparked a profound question: could the cultural environment surrounding companies actually shape boardroom decisions? Drawing on over 33,000 firm-year observations of Chinese listed companies from 2009 to 2023, Dr. Liu and his co-author Xu Xian mapped the density of Buddhist and Taoist temples within a 200-kilometer radius of company headquarters to measure religious influence. Their findings are compelling; firms located in areas with stronger religious traditions were not only more likely to pay dividends but also paid larger amounts and maintained more consistent payout policies over time. Buddhism, with its core emphasis on dhana (generosity and giving), exerted a stronger influence than Taoism, though both traditions discouraged the kind of corporate stinginess that Chinese investors colorfully describe as "iron roosters", companies so tight-fisted that not even a single feather can be plucked from them. Beyond dividends, religiously influenced firms demonstrated superior CSR performance, reduced opportunistic behavior by controlling shareholders, and greater transparency underscoring how informal institutions like culture and religion can serve as powerful governance mechanisms, particularly in contexts where formal enforcement remains imperfect.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 

B. Dr. Frank Liu offered compelling insights from his research, "Divine Dividends: How Religious Traditions Shape Corporate Payout Policies," in a thought-provoking conversation on the Business Talk podcast channel. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

Can Religion Predict Dividend Payouts? The Surprising Link Between Faith & Finance | Dr. Frank Liu

Dr. Manoj Thomas, Sabanci Professor of Management & Marketing and Associate Dean of NYC Initiatives at Cornell SC Johnson College of Business, explores how behavioral science shapes business strategy, and why overlooking it can lead to critical strategic missteps that put a company off course.

In this engaging episode of Business Talk, host Deepak Bhatt sits down with Dr. Manoj Thomas, Sabanci Professor of Management & Marketing and Associate Dean of NYC Initiatives at Cornell SC Johnson College of Business, for a rich exploration of how behavioral science quietly governs our economic decisions. Dr. Thomas unpacks the psychology behind everyday phenomena, from why $2.99 feels dramatically cheaper than $3.00 (the left-digit anchoring effect), to how precise pricing like $500,250 reduces negotiation compared to a round $500,000, to the fascinating "pain of paying," where cash purchases trigger more deliberate spending while mobile payments fuel impulse buying. He also reveals how political ideology shapes negotiation behavior conservatives feeling a personal duty to negotiate, while liberals often view fair pricing as the seller's responsibility. Broadening the lens to AI, Dr. Thomas highlights a striking paradox: while nearly all AI innovation originates in the West, Eastern countries with collectivist cultures show far higher adoption of AI-branded products. 

He closes with a timeless reminder from Peter Drucker, "The main purpose of a business is to create a customer" - urging executives to anchor every strategic decision in genuine customer value creation.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Manoj Thomas offered thoughtful perspectives from his acclaimed book, “Why People (Don’t) Buy: The GO and STOP Signals”, in his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Strategic Mistakes Companies Make by Overlooking Behavioral Science - Dr. Manoj Thomas

In this episode, Dr. Caroline Levander, Vice President for Global Strategy, Carlson Professor in the Humanities, and Professor of English at Rice University, shares transformative insights from her book Invent Ed: How an American Tradition of Innovation Can Transform College Today. Drawing on rich historical examples, including the story of Samuel Morse, a painter who built the first telegraph in his art studio, Dr. Levander makes a compelling case for cross-disciplinary thinking as the cornerstone of true innovation. 

She challenges universities to move beyond the proliferation of "innovation centers" and instead embed creative mindset-building into every aspect of undergraduate education, arguing that innovation is radically democratic and requires no major investment, only intention and commitment. With the World Economic Forum ranking creativity as the most in-demand skill across industries, Dr. Levander urges institutions to reverse-engineer their curricula around real-world industry challenges, ensuring students graduate not just with degrees, but with the problem-solving agility and intellectual courage demanded by an AI-driven world.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 

B. Dr. Caroline Levander shared insightful perspectives from her acclaimed book “Invent Ed: How an American Tradition of Innovation Can Transform College Today”, during her engaging conversation on the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

How American Universities Can Transform College Through Innovation

In this insightful episode of the Business Talk Podcast, Dr. Max H. Bazerman, Jesse Isidor Straus Professor of Business Administration at Harvard Business School shares transformative lessons from his book, Negotiation: The Game Has Changed. Dr. Bazerman explores how sweeping shifts in the negotiation landscape from the rise of AI and Donald Trump's global trade policies to the dominance of virtual communication, are fundamentally redefining how we negotiate. He introduces the concept of "richness" in communication, highlighting how moving from in-person to digital interactions demands greater preparation, strategic pauses, and advance documentation. 

Yet, amid all this change, Dr. Bazerman affirms that timeless principles BATNA, reservation price, zone of possible agreement, and value creation, remain the bedrock of effective negotiation. He also challenges two of the most common negotiation mistakes: neglecting perspective-taking and falling into the trap of fixed-pie, zero-sum thinking.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Max Bazerman  offered thoughtful perspectives from his acclaimed book, “Negotiation: The Game Has Changed”, in his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

The Game Has Changed: New Rules of Negotiation | Prof. Max Bazerman

Dr. Tirthankar Roy, Professor of Economic History at the London School of Economics and Political Science, joins us to share key insights from his acclaimed book, A Business History of India: Enterprise and the Emergence of Capitalism from 1700.

In this illuminating episode of Business Talk, Prof. Tirthankar Roy, takes us on a sweeping 300-year journey through India's entrepreneurial past. Drawing from his acclaimed book, A Business History of India: Enterprise and the Emergence of Capitalism from 1700, Prof. Roy explores how Indian capitalism flourished despite scarce capital, powered by social networks, community trust, and geographic advantage. From the cotton trade boom in Bombay and the unique managing agency system pioneered by houses like Tata and Birla, to the transformative role of weak ties in enabling Jamshedji Tata's steel revolution, the conversation uncovers the deep historical roots of India's modern enterprise. 

Prof. Roy also offers a nuanced reading of the colonial era, challenges the popular "extraction" narrative, and explains how the 1990s liberalization was less a revolution and more a return to India's natural economic instincts, one built on the power of people, mobility, and global integration.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Tirthankar Roy offered thoughtful perspectives from his acclaimed book, “A Business History of India: Enterprise and the Emergence of Capitalism from 1700”, in his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

From Merchants to Markets: The Untold Business History of India

Dr. Nina Bandelj, Chancellor's Professor of Sociology and Campus Equity Advisor at the University of California, Irvine, shares key insights from her latest book Overinvested: The Emotional Economy of Modern Parenting, exploring what happens when children become investment projects and parenting transforms into exhausting labor.

In her latest book “Overinvested: The Emotional Economy of Modern Parenting”, Dr. Nina Bandelj examines how modern parenting has evolved into an exhausting blend of emotional devotion and economic investment, where children are simultaneously treated as priceless emotional treasures and human capital projects to be optimized. Drawing on interviews with 120 parents across diverse backgrounds, she traces how two powerful cultural forces, the economic style, rooted in human capital thinking and productivity mindsets, and the emotional style, driven by therapeutic culture and identity - have together transformed child-rearing into what she calls the "emotional economy." 

From soaring childcare costs and tutoring expenses to the mental load of constant scheduling and monitoring, Dr. Bandelj reveals that this culture of over-investment not only exhausts parents but may also undermine children's resilience and independence - and, crucially, does not just reproduce inequality but actively grows it. Her work is not a judgment on parents, but a call for systemic change: to reimagine children not as private investment projects, but as a shared societal responsibility deserving collective support.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music incorporated in this video is the intellectual property of its respective developer and is protected under applicable copyright laws. Notwithstanding that it is a free-to-use version, Business Talk, Global Management Consultancy, and Deepak Bhatt do not own, and expressly do not claim, any rights, title, or interest in or to this music. 

B. Dr. Nina Bandelj brought compelling insights from her acclaimed book “Overinvested: The Emotional Economy of Modern Parenting”, to an engaging conversation on the Business Talk podcast. The uploaded video contains copyrighted content, so changing any graphics, music, or on-screen appearance of the author or host is not allowed.

Overinvested: When Parenting Becomes Exhausting Labor | Dr. Nina Bandelj

Dr. Christopher Koliba, the Edwin O. Stene Distinguished Professor of Public Administration, Policy, and Governance at the University of Kansas, explains how contemporary public administration increasingly operates through governance networks rather than isolated agencies, with multiple public, private, and nonprofit actors exchanging resources, information, and political power across interconnected systems. Drawing on his book “Governance Networks in Public Administration and Public Policy,” he outlines core building blocks of these networks, actors, ties, functions, and structures, and shows how policy tools such as regulations, contracts, grants, and subsidies both shape and are shaped by these configurations. 

Through examples including private prisons, the Deepwater Horizon oil spill, and crop insurance programs, he illustrates how networks can generate both public value and unintended consequences, depending on accountability flows, information sharing, and the health of civil society organizations that act as watchdogs, conveners, and implementers.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Christopher Koliba shared thoughtful perspectives from his acclaimed book “Governance Networks in Public Administration and Public Policy” during his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

How Governance Networks Shape Public Policy: Conversation with Dr. Christopher Koliba

Dr. Jonathan S. Feinstein, John G. Searle Professor of Economics and Management at the Yale School of Management, joined host Deepak on the Business Talk podcast to explore ideas from his book Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration, published by Stanford University Press. Drawing on his interdisciplinary background in economics, knowledge representation, and mathematical modeling, Dr. Feinstein explained how creativity unfolds within vast networks of context and shared practical tools, such as guiding conceptions and guiding principles, for individuals and organizations navigating complex creative journeys.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

Disclaimer:

A. The background music used in this video is the property of its respective developer and is protected by Copyright. Although it is a free version, Business Talk, Global Management Consultancy and Deepak Bhatt do not hold the rights to this music.

B. Dr. Jonathan Feinstein shared thoughtful insights from his acclaimed book Creativity in Large-Scale Contexts: Guiding Creative Engagement and Exploration during his conversation on the Business Talk podcast channel. The uploaded video contains copyrighted material; therefore, any modifications to graphics, music, or the presence of the author or host are strictly prohibited.

Smarter Creativity in Complex Environments: Dr. Jonathan Feinstein Explains

Welcome to Business Talk, your go-to podcast for the latest trends, insights, and thought-provoking discussions in the business world. Whether you're a business professional, entrepreneur, researcher, or academic, our episodes will challenge you to rethink conventional wisdom and inspire actionable ideas.

Brought to you by Global Management Consultancy, we are committed to driving innovation and excellence in the business community. All content Copyrighted 2024 by Global Management Consultancy.

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