Creating and fostering a positive business culture is a recruiting approach worth investing in.

When it comes to solving business problems there will always be hundreds of theoretical or formulaic sounding answers floating around out there. 

There is certainly value in these more textbook concepts, but one of the best ways we entrepreneurs learn is by simply listening to how other entrepreneurs have solved the same problem.

The problem we’re going to dissect in today's episode is recruiting and hiring one. 

Today on the show we’re excited to have Brett Farrington, owner of Renova Exteriors and Holiday Spirit Lighting. 

In the late summer and early fall of 2021, Brett was faced with a massive recruiting gap. His projections for the year's sales and production clearly showed he would need about 16 staff to get through his busy season and execute everything.

This created a pretty real “Oh Shit” moment for Brett because at the time Brett only had 4 people on the payroll. Now what's cool about this epiphany, and the steps he took thereafter, is his complete refusal to blame external factors or feel sorry for himself. 

Brett faced a seemingly insurmountable problem and instead of comforting himself with the all-too-often used excuses (millennials suck, covid ruined the workforce, no one wants to work) he put his head down and got to work. 

Now I don’t want to give away too many spoilers cuz I really want you to hear it from him, but some of the highlights for me were:

- The game plan that Brett came up with to eliminate the labor challenge he was facing
- How to methodically establish the #'s needed to run a successful recruiting strategy
- How Brett reverse engineered who he was trying to hire and how that played into the job ads descriptions
- The web and visual assets every contractor should create before running a recruiting campaign
- How Brett implemented a unique and highly effective incentivized employee referral system
- The mind-blowing results that Brett got by changing his recruiting tactics from ‘old school’ to ‘new school’

<a href="https://www.pcaoverdrive.org/videos/the-new-way-to-recruit-in-the-trades">Watch the episode on PCA Overdrive</a>

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<a href="https://pcapainted.org/membership/">Become a PCA member</a>

The New Way To Recruit In The Trades: Contractor Evolution

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Do you plan like you have an expiration date?

According to Job 14:5-7, you were sent to the earth to do something and you don't have forever to do it.

In this podcast, we continue our series on the 6 P's of Promotion (and we  conclude next week). Learn to properly plan as God prepares to promote you. Happy Listening.

#208 - The Power of Planning

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"Failing to plan is planning to fail" is a quote we often hear, but its very important reminder to all Sports Coaches that we must be always planning, planning, planning and planning some more in everything we do. In episode 5 of the Becoming a Coach podcasts series we look at the importance of planning as a sports coach and tips for how to go about it. If this is something BlueSky Sports International can help you or your club/organisation with then please get in touch with us by email blueskysportsinternational@gmail.com

Becoming a Coach Episode 5- Plan, Plan, Plan and Plan some more

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Audience definition is a core part of marketing. Unfortunately, in too many cases marketers end up with a poorly or outright wrong definition of their "target". A chance to address the problems with personas, over targeting, and the general lack of actionability behind most targeting exercises.

Why Are Most "Target Audiences" Wrongly Defined?

Podcast produced by the Painting Contractors Association (PCA). 

Join PCA as we interview industry experts on how to build stronger businesses.

Founded in 1884, PCA is the only national trade association dedicated to the success of painting contractors through ethics, education and excellence. Today, PCA is recognized and supported by many industry manufacturers and suppliers as the premier organization committed to helping professional painting contractors improve their business.

Hosted by The Proverbs 31 BOSS Herself, @tiona_theproverbs31boss (IG). The Proverbs 31 BOSS Podcast is a platform created to discuss and provide solutions for Christian women in their struggle to balance faith, love, family and ambition. You can live a life of faith without losing yourself, be happily married, take care of home, and build the business/career that you've always dreamed about.....if you do it God's Way! Listen here to learn how.

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - co-founder and CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp). It is for those who like to (over)think about our strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud.

Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.

I’m Not Good In Description. But I Like you already Thank You For Being Here Sorry

New tracks tagged #planning