Are you navigating the complex world of revenue management and distribution in the car rental? This week, we’re joined by industry veteran Mark Richards, who brings decades of experience in the car rental sector to the Revenue Machine. 

Mark shares his unique insights on the evolution of the car rental market, from the rise of online travel agents to the emergence of new affiliation programs. Discover how the tier one legacy brands have adapted to market changes and how tier two players are now making waves.  

- Tier one car rental companies : Avis Budget Group, Hertz-Dollar-Thrifty, Sixt, Enterprise-National-Alamo, Europcar-Goldcar
- Tier two : Ace, AutoUnion, Autowill, Carwiz, GreenMotion, NP Autos (Priceless, NextCars), SurpriceCars, etc

Mark discusses the challenges of brand loyalty, the importance of understanding customer needs, and the potential game-changers in urban mobility. For him, the subscription model is a way to improve the usage of car rental and strengthen the loyalty of customers to the brand.

He also gives tips for independent car rental companies on choosing the right affiliation programs, and he shares his vision for the future of car rental and its relationship with technology and emerging trends.  

Whether you're a car rental expert or a revenue manager in another industry, you'll gain valuable perspectives that will help you to **optimize your business strategies and stay ahead of the competition**. Don't miss this episode! 

Chapter
0:00:00 Introduction and Background Mark Richards shares his career journey in the car rental industry
0:09:30 The "mushroom" period
Includes analysis of the "mushroom" period of new brokers and how legacy brands initially reacted.
0:35:10 The Emergence of Tier Two Brands and Affiliation
0:43:15 Tip of Mark to select an affiliation program
0:55:50 A look at what the future of car rental networks and OEM's
1:08:30 Continuous learning in a rapidly changing business environment

Reference
WeYield Forum 2025 in London https://www.weyield.io/events/weyield-forum-london-2025-wtm
Thomas Cook car hire https://www.thomascook.com/extras/car-hire
Starcar https://www.starcar.de/en/
Sani Car https://sani.co.za/
Localiza https://www.localiza.com/others/en-us

#26 Mark Richards, how to choose an affiliate program


🎙 Les Voix de l'Assistance – une série de podcasts signée Opco Atlas pour la branche des sociétés d'assistance.
Dans cet épisode, Hugo Léonhard, analyste en tarification, raconte son parcours et son métier. Définir les prix des produits d’assistance, anticiper l’imprévisible, jongler entre chiffres et décisions stratégiques… Son quotidien mêle analyse, négociation et échanges avec de nombreux interlocuteurs.
Le secteur de l’assistance est en pleine expansion et recrute en continu, notamment en alternance. Ses métiers sont nombreux : assistance automobile, médicale, médico-sociale, assurance voyage…
 
🔎 Envie d’en savoir plus sur ces métiers ? Rendez-vous sur J’assure mon futur (https://www.jassuremonfutur.fr/).
📲 Les voix de l’Assistance sur toutes les plateformes pour écouter d’autres témoignages et découvrir d’autres métiers.
#LesVoixDeLAssistance #OPCOAtlas #AnalysteTarification #Assistance #MétiersQuiRecrutent #Analyste #Pricing 🚗📊
Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Les voix de l'assistance - Hugo, Analyste en tarification

In this episode, Nick Perloff-Giles sits down with Lewis Lehe, Assistant Professor in the Transportation Systems group of the Civil and Environmental Engineering department at UIUC, to discuss congestion pricing's consequences, two months later. Has the toll worked in reducing congestion downtown? How might we measure that? And beyond simply reducing congestion, are there other benefits to this policy? This conversation explores answers to those questions, and probes further about the purpose of ambitious policies like this one.

Toll Story: New York City's Congestion Pricing, Two Months In

Pascal Niffoi's journey in revenue management began after studying mathematics, leading him to an initial experience in flow management before transitioning to Air France in 2000. He described Air France as the "Champions League" of revenue management, providing a strong foundation in a well-established system. His desire for more rapid change led him to Disney, where he encountered a less integrated approach with separate pricing and yield departments, and a focus on country of origin rather than contribution. 

At Disney, Niffoi focused on integrating pricing and yield, re-segmenting demand by contribution, and expanding the scope of revenue management. However, organizational resistance to these changes ultimately contributed to his departure.
Subsequently, at Pierre & Vacances, Niffoi took on a leadership role, aiming to modernize revenue management practices and implement dynamic pricing. 

Despite support for these initiatives, progress was slower than desired due to technical and organizational factors, leading to his decision to co-found Revbell. Through Revbell, Niffoi advocates for a holistic view of revenue management, emphasizing revenue integrity – ensuring that the revenue intended from a sale is actually realized by addressing issues like unapplied fees or incorrect commissions. He also stresses the importance of using intrinsic KPIs that directly measure the effectiveness of revenue management levers, rather than solely focusing on overall occupancy, average price, and revenue. 

Niffoi's diverse experiences have shaped his perspective on the evolution of revenue management, highlighting the importance of foundational principles, holistic integration, data-driven decisions, and effective change management. He emphasizes continuous learning through exposure to diverse client problems and the value of intellectual honesty.

Chapter
00:05:38 Introduction to Pascal Niffoi and his mathematic background and Air France structural experience
00:11:19 Niffoi's move to Disney highlighting the separation of pricing and yield.
00:28:07 Niffoi's time at Pierre & Vacances as the head of revenue management and the the transition to founding Revbell (originally NandC) with Romain Charié
00:34:05 - Discussion on the concept of revenue integrity

References Shared:
L'entreprise, une affaire de cœur by Hubert Joly.
The Infinite Game by Simon Sinek.

#27 Pascal Niffoi Championing Revenue Management vFR

In this episode, Nick Perloff-Giles is joined by Matthew Daus, Partner at Windels-Marx and former Commissioner of the New York City TLC. They discuss the political headwinds facing congestion pricing, the challenges and successes of modernizing taxi service in the city, and what insurance markets might yield in policy to come.

Fare Assessment: What's Going on in New York City's Transportation Policy with Matt Daus

Protesting Price Reasonableness Evaluations

One of my biggest projects is on the verge of being delayed. This week has been a bit of a tough one with issues & delays that I didn't see coming, with Adobe's new price jump being one of them!

Entry 007: ADOBE Update(Price) 6/17/2025

In episode 9 of Platform Builders, Christine and Isaac sit down with Manny Medina, founder and CEO of Paid, to unpack the tectonic shift happening in software. From the rise of AI agents that autonomously perform tasks, to the death of seat-based pricing, and why ARR and SaaS metrics just don’t make sense anymore—Manny makes a compelling case that we’re entering a new era. If you're building, investing in, or working with AI-native companies, this is essential listening.

Subscribe

Platform Builders - Ep. #9, Manny Medina Explains: What the F Is an AI Agent?

💡 TL;DR:  Real-time risk pricing is transforming insurance from a static, retrospective industry into a dynamic, data-driven system that continuously evaluates individual risk. Enabled by IoT, AI, and cloud computing, this shift allows insurers to offer fairer, more accurate, and personalised premiums across auto, health, home, and commercial lines. But realising its full potential requires overcoming privacy, regulatory, and ethical hurdles. Ultimately, it’s not just a pricing upgrade - it’s a redefinition of how society manages and distributes risk.

Dynamic Risk : Insurance Transformed

The Strategic Power of Pricing Psychology Methods and Real-World Impact

In dieser Folge des Murakamy Podcasts dreht sich alles um das Thema Pricing! Marco spricht mit Professor Dr. Hermann Simon, Gründer der weltweit führenden Beratung Simon-Kucher und international bekannt als der „Preis-Papst“.
Gemeinsam gehen die beiden der Frage nach: Gibt es überhaupt den richtigen Preis? Professor Simon erklärt, wie sich Preise aus Kosten, Wettbewerb und vor allem dem Kundennutzen ableiten lassen – denn wahrgenommener Nutzen bestimmt, was Kunden bereit sind zu zahlen.
Anhand konkreter Beispiele, wie der Einführung der BahnCard, diskutieren sie Chancen und Fallstricke von Preismodellen. Es geht um psychologische Effekte, dynamische Preisgestaltung und deren Auswirkungen sowohl auf kurzfristigen Gewinn als auch auf langfristige Kundenbeziehungen.
Darüber hinaus spricht Hermann Simon über seine jahrzehntelangen Erfahrungen als Berater und Unternehmer und stellt sein neues Buch „Simon sagt“ vor, in dem er die wichtigsten Erkenntnisse seiner Karriere zusammengetragen hat.

Eine Episode voller praxisnaher Einblicke, spannender Geschichten und wertvoller Impulse für alle, die mehr über Preisstrategien und den Wert von Kundennutzen erfahren möchten.

Links zu Prof. Dr. Hermann Simon: 
Linkedin: https://www.linkedin.com/in/simonhermann/
https://hermannsimon.com
https://www.simon-kucher.com/dt
”Simon sagt! Was im Management wirklich zählt”: https://www.amazon.de/SIMON-SAGT-Management-wirklich-zählt/dp/3867748454/ref

Links zur Folge:
Peter F. Drucker “Adventures of a Bystander”: https://www.amazon.de/-/en/Adventures-Bystander-Peter-Drucker/dp/1560007389

Simon Sebag Montefiore “Die Welt. Eine Familiengeschichte der Menschheit”: https://www.amazon.de/Die-Welt-Eine-Familiengeschichte-Menschheit/dp/3608989110/ref

****
👋  Besuche uns auf https://murakamy.com

117 Wie findet man den richtigen Preis, Prof. Dr. Hermann Simon?

In this edition of “The Milkweed,” the supply of cream in the farm milk supply has been so huge that Pete Hardin and Bert Zipperer take a deeper look into  the bovine breeding and nutrition that caused this increase. With this veritable flood of cream, the price of butter has seen a significant collapse this summer.

A Tidal Wave of Cream

Ok I added another one. This is all about Microsoft's very odd business decisions. 

► ► ►www.unscriptedgaming.com
► ► ► unscriptpodcast@gmail.com
► ► ► Follow us on BlueSky: bsky.app/profile/unscripted-gaming.bsky.social
► ► ►Music: Sonic & Knuckles "Electromotive Skyforce"
► ► ► Background Music: Royalty Free Music: www.bensound.com
License code: ZTUP1OETPAQWUQDQ
► ► ► "On Repeat" by Marcus P.

Week#14: The Weirdest Week for Xbox Gaming

There will never be a "Netflix of Gaming" and I'm tired of hearing it. Here's why...

Aspire Drinks: https://aspiredrinks.com/discount/RHAZE 
Promo code: RHAZE

Afurera Coffee Co. : https://www.afueracoffee.com/discount/RHAZE
Promo Code: RHAZE

► ► ►www.unscriptedgaming.com
► ► ► unscriptpodcast@gmail.com
► ► ► Follow us on BlueSky: bsky.app/profile/unscripted-gaming.bsky.social
► ► ►Music: Sonic & Knuckles "Electromotive Skyforce"
► ► ► Background Music: Royalty Free Music: www.bensound.com
License code: ZTUP1OETPAQWUQDQ
► ► ► "On Repeat" by Marcus P.

Week# 15: The Netflix of Gaming Curse

Entenda como a integração entre S&OP e Pricing transforma o planejamento em uma estratégia orientada por dados, conectando previsões de demanda, elasticidade de preço e rentabilidade em um ciclo contínuo de decisão e aprendizado.

S&OP e Pricing: Conectando volume, valor e lucratividade em um único plano

When you start researching SEO costs, you'll quickly discover pricing ranges that seem impossibly wide. Some providers promise results for $300 per month, while others quote $15,000 or more. This dramatic variation isn't just confusing, it reflects fundamental differences in what SEO actually includes when done properly. Professional SEO requires specialized expertise, comprehensive strategy, and sustained effort that delivers measurable business results rather than empty promises.

The Truth About How Much A SEO Actually Costs - When Done Correctly

The question "How much does a website cost?" is one of the most common inquiries business owners face when establishing their digital presence. With 86% of U.S. small businesses citing websites as their most important digital marketing tactic, understanding website costs has become critical for strategic planning and budget allocation. The reality is that website costs vary dramatically - from $6,000 for basic sites to over $100,000 for enterprise-level platforms - making it essential to understand what factors drive pricing and what quality levels you can expect at different investment points.

The Truth About How Much A Website Actually Costs - When Done Correctly

One summer. One dream. One shot to change everything. These audio recordings documents the high-stakes journey of an ex-dealer who’s trading in his past for pixels and profit. Tired of scammy “get rich” gurus, he’s using his skills and story to launch a real online empire publicly, painfully, & with nothing but grit and creativity. Every episode is a checkpoint on the road to either 7 figures... or self-destruction.

Passionnate about car rental company transformation in yield management

Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.

Government Contracts Law Firm Focused on Assisting Businesses Contract with and Litigate against the U.S. Federal Government

Ajudamos empresas de todos os portes a alavancar seus resultados por meio da aplicação de tecnologia de alta escala e ciência de dados para Planejamento da Demanda (S&OP), Otimização de Estoques, Otimização da Produção e Precificação.

Bill, Emulent’s founder and lead SEO, has been helping companies amplify their traffic and increase their leads for over twenty years.

Because of Bill’s background and 20 years in digital marketing, global brands have looked to him for insights and leadership in digital strategy.

With a degree in psychology, Bill believes the priority of understanding the user surpasses most others; the end product must provide value through great design and engaging content assets that earn traffic and increase conversions.

Listener-sponsored, volunteer-powered, noncommercial community radio broadcasting to south-central Wisconsin at 89.9 FM and online at wortfm.org via our studios in Madison. 

We provide an outlet for communication, education, free expression, entertainment, training and access for the purpose of sharing music, information, news, and cultural experiences, and strive to give people underrepresented elsewhere in traditional media a voice. 

NOTE: Most of the content posted at this time are news stories or talk shows. 

MUSICIANS:  We NEVER look on our SoundCloud for music submissions, so it's not a very efficient way to contact us. Please go to www.wortfm.org and click on Music --> Music Submissions for our submission info and guidelines. Thanks and we look forward to hearing your music!

Fast Forward is a bi-weekly podcast covering the revolution in urban mobility. Hosted by urban researcher Nick Perloff-Giles, each episode features a guest on the front lines of the transformation in transportation, along with fun and incisive commentary on that week’s news.

Visit www.comotionla.com to find out more about our flagship gathering convening the top players shaping the future of mobility.

Wie gestaltet man ein nachhaltig erfolgreiches Unternehmen? Wie kann ein Wirtschaften gelingen, das Profit, Umwelt und Menschen in Einklang bringt? Wie überfordert man sich bei dem Versuch, etwas zu bewirken, nicht ständig selbst? 

Marco sucht im Gespräch mit CEOs, Gründer:innen und Expert:innen aus den unterschiedlichsten Fachgebieten Antworten auf die wirtschaftlichen und gesellschaftlichen Herausforderungen unserer Zeit. Er versucht dabei herauszufinden, wie man ein bedeutungsvolles Leben voller Gelassenheit führt.

Marco Alberti ist Unternehmensphilosoph und Gründer von Murakamy. Er beschäftigt sich seit vielen Jahren mit Leadership durch strahlkräftige Visionen, sinnvolle Strategien und die richtigen Ziele.

New tracks tagged #pricing