📊 𝐬𝐞𝐥𝐥𝐞𝐫𝐛𝐨𝐚𝐫𝐝 - Profit analytics for Amazon FBA sellers: email follow-up campaigns + refunds for lost and damaged inventory + PPC optimizer + listing change alerts + inventory management and much more.
Starting from $15 per month, 𝟏-𝐦𝐨𝐧𝐭𝐡 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥👇
www.sellerboard.com/youtube
No credit card needed!

Today, we are happy to have Michael Fenech - an Australian entrepreneur, writer, startup advisor, e-commerce expert, and a co-founder of SKUdrop.

Contents:
- major changes in logistics during COVID / how SKU drop was born;
- changes in the logistics climate in China in the past years;
- SKUdrop service overview;
- what a shipping plan looks like;
...and much more!

How private label sellers can improve their shipping costs / Michael Fenech

📊 𝐬𝐞𝐥𝐥𝐞𝐫𝐛𝐨𝐚𝐫𝐝 - Profit analytics for Amazon FBA sellers: email follow-up campaigns + refunds for lost and damaged inventory + PPC optimizer + listing change alerts + inventory management and much more.
Starting from $15 per month, 𝟏-𝐦𝐨𝐧𝐭𝐡 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥👇
www.sellerboard.com/youtube
No credit card needed!

Today, we are happy to have Kaylee Annello - Private label Amazon seller and
TikTok influencer.

Talking points:
- reasons for choosing private label over other business models;
- traits and skills required for success as a private label seller;
- sources of knowledge to start;
- strategies to grow a 50K community on TikTok;
...and much more!

The Path to Private Label Selling and Building a 50K TikTok Community / Kaylee Annello

📊 𝐬𝐞𝐥𝐥𝐞𝐫𝐛𝐨𝐚𝐫𝐝 - Profit analytics for Amazon FBA sellers: email follow-up campaigns + refunds for lost and damaged inventory + PPC optimizer + listing change alerts + inventory management and much more.
Starting from $15 per month, 𝟏-𝐦𝐨𝐧𝐭𝐡 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥👇
www.sellerboard.com/youtube
No credit card needed!

Today, we are happy to have Dr. Travis Zigler. Travis is a founder of Profitable Pineapple Ads - Amazon PPC agency, recovering optometrist, founder of Eye Love and Eye Love Cares Foundation.

Talking points:
- how the Eye Love brand managed to grow from 86K in the first year to 1.2M in the second on Amazon;
- how to create a successful sales funnel around the customer problem;
- how to differentiate your hero photo on Amazon;
- strategies to optimize your PPC campaigns;
...and much more!

The Profitable Pineapple story: sales funnels, PPC, and success with Dr. Travis Zigler

Welcome to The Seller's Edge Podcast, your passport to mastering the dynamic world of e-commerce!&nbsp; Hosted by Jonathan D'Ambrosio, a passionate e-commerce enthusiast, this podcast is your go-to destination for insider insights, success stories, and actionable strategies that will give you the ultimate edge as a seller. &nbsp; In each episode, we tap into the minds of industry experts, successful entrepreneurs, and thought leaders who've navigated the challenges of e-commerce and emerged at the top. Discover the latest trends, proven strategies, and innovative techniques to elevate your Amazon game and boost your sales. &nbsp; &nbsp;

Welcome to The Seller's Edge

Join us in this insightful episode as Gabriel Ginorio, e-commerce expert and former employee #4 at Thrasio, discusses the intricacies of pricing in the dynamic world of e-commerce. Gabriel is currently shaping the future of pricing with Catalan, a groundbreaking pricing optimization tool. From the challenges of pricing on Amazon to the nuanced art of finding the optimal price, we explore the tightrope walk of balancing production costs, market dynamics, competitor pricing, and more. Discover how machine learning and AI are revolutionizing pricing strategies, predicting trends, and adapting to unforeseen market changes. Whether you're a Shopify or Amazon seller, this episode provides valuable insights into the future of selling with next-gen pricing tools. Don't miss the opportunity to learn from Gabriel's wealth of experience and gain a glimpse into the exciting advancements in the e-commerce pricing landscape. Key Takeaways:  Challenges and strategies for pricing optimization on Amazon's dynamic platform. The nuanced approach to profitability and the role of competitor pricing. Importance of uniform pricing across channels and adapting strategies based on revenue sources. The birth of Catalan and its vision for pricing optimization across industries. Incorporating advertising data for accurate demand predictions and optimal pricing. Examples of predicting trends in oil and gas and pharmacy sectors with the Catalan model. Adapting to different industries and the future of AI-driven pricing decisions.  Tune in for a deep dive into the complexities of pricing in e-commerce and explore the transformative potential of next-gen pricing tools. To learn more visit catalan.io or reach out to Gabe via linked in or email: Gabriel@Catalan.ai

The Future of Selling with Next-Gen Pricing Tools

In this episode, we dive deep into the world of customer experiences with a renowned CX expert. Discover the secrets behind crafting memorable experiences that leave a lasting impression on your customers. &nbsp; Episode Highlights: -Unveiling the art of the customer feedback loop. -Understanding the dynamics of customer feedback: the good, the bad, and the invaluable. -Strategies for building a five-star reputation in the competitive e-commerce landscape. &nbsp; Featured Guest: Michelle Martinez Join us for an insightful conversation with Michelle Martinez, a seasoned Customer Experience professional. Learn from her wealth of knowledge as we explore what motivates customers to leave positive reviews and how businesses can navigate customer expectations. &nbsp; About Seller's Edge Podcast: The Seller's Edge Podcast is your go-to source for expert insights on e-commerce, business, and technology. Join us as we bring you interviews with industry leaders, actionable tips, and discussions that will empower you to take your e-commerce game to the next level. &nbsp; Connect with Us: Viral Launch Website:&nbsp; www.viral-launch.com&nbsp; Follow us on Facebook, Instagram, Twitter, LinkedIn, and TikTok for updates and behind-the-scenes content. 👍 If you enjoyed this episode, don't forget to like, share, and subscribe for more insightful content! &nbsp;

Strategies for Building a 5-Star Legacy

Explore the complex world of marketing in Episode 6 of The Seller's Edge podcast, where host Jonathan D'Ambrosio engages in a captivating conversation with seasoned digital marketing leader Noam Rifkind. Titled "Scaling Up Marketing Strategies and Taking Risks," this episode unravels valuable insights into the ever-evolving landscape of marketing. Guest Spotlight: Noam Rifkind: Noam Rifkind's transition from archaeology to corporate digital marketing lends a unique perspective to the conversation. His background in archaeology has equipped him with valuable skills in navigating uncertainties in marketing. As a seasoned digital marketing leader, Rifkind brings expertise in content and SEO, emphasizing the importance of adapting to market shifts and striking a balance between data-driven insights and taking creative risks. Noam's insights resonate not only in practical marketing strategies but also in broader principles of adaptability and strategic decision-making, offering valuable guidance for businesses navigating the complexities of the digital age. &nbsp; Key Takeaways:   Customer LTV in DTC Marketing: Pivotal role in direct-to-consumer (DTC) strategies.   Scaling Challenges: Maintaining internal discipline and adapting to broader audiences.   Take Risks: Embrace uniqueness for memorable, standout campaigns.   Gather Data: Test, test, and test.   White Space: Use competitor research to identify untapped market opportunities.   Find a Balance: Navigate data-driven decisions with calculated, well-thought-out risks.   &nbsp;

Scaling Up Marketing Strategies and Taking Risks

Join host Jonathan in a riveting episode of "The Seller's Edge" as he explores the realm of global expansion on Amazon with guest expert Ryan Cramer. Uncover the secrets to success in international markets, from leveraging seasonal variations to navigating compliance challenges. Cramer shares invaluable insights on the power of localization, Amazon's global support, and emerging trends that promise to shape the future of cross-continental selling. Whether you're a seasoned seller or just venturing into the world of e-commerce, this episode is your guide to unlocking the vast potential of global marketplaces. Tune in for a deep dive into strategies, tips, and trends that can propel your business to new heights across continents. Key Takeaways:  Think Beyond Borders: Global expansion is not just about replicating your success; it's about tailoring your products to fit into the daily lives of consumers worldwide. Seasonal Strategies: Adapt to different hemispheres and cultures. For instance, a product booming in winter in the Northern Hemisphere might find success in the Southern Hemisphere's summer. Localize Your Approach: Localization isn't just about language. Consider cultural nuances, images that resonate, and even regional differences within a country. Compliance is Key: Each country comes with its own set of regulations. Ensure your product complies with local laws, and be aware of specific marketplace requirements. Amazon's Global Support: Leverage Amazon's programs and support for global expansion. Programs like NARF (North America Remote Fulfillment) can significantly boost sales in specific regions.

Solutions Across Continents: Global Expansion

In this insightful episode, our expert guest, Alex, a seasoned professional in Amazon advertising, takes us on a journey through the intricacies of PPC campaigns, retail media, and the elusive 'golden rules' in the ever-evolving e-commerce realm. 🔍 Competitor Analysis and Planning: Dive into the importance of strategic planning and competitor analysis. Learn how understanding your keyword universe and assessing the competitive landscape can shape effective marketing strategies. 🚀 Product Launch Strategy: Uncover the key elements of a successful product launch strategy. Alex shares insights on planning sales, estimating search query volume, and optimizing marketing spend for optimal results. 🔄 Amazon Advertising Changes: Explore the dynamic landscape of Amazon's advertising changes. Understand how new functionalities, while beneficial in the long run, may pose short-term challenges for advertisers managing their spend. 💡 Challenges with New Features: Delve into the challenges of adapting to new advertising features on Amazon. Uncover how these features, though promising, can initially contribute to inefficient spend for advertisers. 🎯 Product Attribution Targeting: Gain valuable insights into product attribution targeting campaigns. Alex details their automatic nature and enhanced flexibility, offering advertisers the ability to dynamically target competitors and specific categories. 💰 Adapting to Increasing CPCs: Shift your perspective on increasing CPCs. Instead of viewing it negatively, learn how to see competition as an opportunity, pushing advertisers to innovate and strategize for more efficient outcomes. Tune in for a wealth of actionable insights that will empower advertisers navigating the Amazon advertising landscape. Whether you're a seasoned professional or new to the game, this episode is packed with valuable strategies to enhance your e-commerce success. Don't miss out on the latest trends and expert advice – hit play now! 🎙️✨

Strategic Clicks: PPC Precision, Retail Media, and 'The Golden Rules'

Welcome to Episode 7 of The Seller’s Edge podcast, where we delve into the fascinating world of ecommerce and entrepreneurship. In this episode, we have the privilege of sitting down with Deed Ziegler, the visionary behind RecPak, a compact meal designed to fuel epic outdoor adventures. Join us as Deed takes us on a journey from the battlefield to the boardroom, sharing the inspiring story of how his experiences leading a sniper platoon in the military ignited his passion for developing nutrient-rich meals for challenging environments. Throughout the conversation, Deed provides invaluable insights into the entrepreneurial journey, touching upon key themes such as resilience, innovation, and purpose-driven entrepreneurship. Here are some highlights from our discussion: Navigating Unfamiliar Territory: Deed opens up about the initial challenges he faced when venturing into the world of food science and nutrition. Despite his background in the military, he humbly acknowledges the learning curve and the importance of seeking guidance from experts in specialized fields. The Power of Customer Feedback:&nbsp; Deed emphasizes the pivotal role of customer feedback in shaping RecPak's evolution. He shares how positive responses from customers fueled his confidence and provided valuable insights for product refinement and business growth. Beyond Financial Success:&nbsp; Reflecting on his entrepreneurial journey, Deed shares his perspective on the evolving definition of success. He highlights the importance of aligning business objectives with broader social missions and values, emphasizing the transformative potential of purpose-driven entrepreneurship. Embracing Unexpected Opportunities:&nbsp; Deed candidly discusses the unexpected twists and turns of entrepreneurship, revealing how his journey with RecPak has led to personal growth and newfound passions. Tune in now and discover the secrets behind RecPak's success! &nbsp;

Brand Spotlight: RecPak

Join host Jonathan D'Ambrosio as he delves into the world of e-commerce strategies with guest Casey Harvey on The Seller's Edge podcast. Explore the future of customer reviews, leveraging platforms beyond Amazon, winning ad strategies, and the truth about gaming the system. Discover key takeaways on leveraging sponsored ads, optimizing for incremental sales, maintaining a steady advertising presence, and the importance of branded keywords. Tune in for valuable insights and the secret to gaming the Amazon algorithm on Spotify, Audible Podcasts, Apple Podcasts, and YouTube. &nbsp;

Gaming The System, Strong Ad Tactics, & The Future of Reviews

In this episode, we sit down with Jana Krekic, Founder and CEO of YLT Translations, to explore global growth strategies for businesses. Jana shares valuable insights into the importance of localization, the challenges of translation, and the impact of AI on language processing. Discover why translating fully into the local language is crucial for maximizing reach, and learn the difference between translation and localization for effective communication. Understand the challenges of fixing poorly translated content and why quality is key, and explore the contrasting approaches of AI and human thinking in global markets. Uncover the advantages of entering new markets with the right product and strategy. Join us as we delve into the world of international business and uncover the keys to success in global markets. &nbsp; Key Takeaways:   Learn why translating fully into the local language is crucial for maximizing reach.   Discover the difference between translation and localization for effective communication.   Understand the challenges of fixing poorly translated content and why quality is key.   Explore the contrasting approaches of AI and human thinking in global markets.   Uncover the advantages of entering new markets with the right product and strategy.   &nbsp;

Global Growth Hacks: Trendspotting, Localization, and Using Artificial Intelligence

In this episode of The Seller's Edge Podcast, host Jonathan D'Ambrosio explores the inspiring journey of Tina Rajani and Kim Pabla, founders of Tiny Sprouts Foods. Tina and Kim, two passionate mothers and entrepreneurs, share their story of leaving stable corporate jobs to pursue their dream of providing healthier food options for children. From leveraging influencers to scale their brand, navigating the challenges of Amazon, and participating in Whole Foods' LEAP program, Tina and Kim discuss the key strategies and decisions that have led to their success. Join us for a deep dive into the world of children's nutrition and entrepreneurship, and gain valuable insights and inspiration for your own business journey.

Brand Spotlight: Tiny Sprouts Foods

Host Jonathan D'Ambrosio and special guest Emma Schermer Tamir, founder of Marketing by Emma, talk about e-commerce and brand optimization. Find out the secrets to making your brand thrive in e-commerce! From Amazon's transformative push for brand empowerment to the critical role of branding in SEO, discover how focusing on a niche not only opens doors to new opportunities but also cultivates unwavering loyalty. 💡 Key Takeaways:   Insights on branding, strategic positioning, and the evolving online marketplace dynamics.   Emma's expertise empowers businesses to stand out, win loyal customers, and build unbeatable brands.   🎧 Listen Now:   Spotify   Apple Podcasts   Audible   YouTube   Optimize Your Brand:   Website: https://marketingbyemma.com/   YouTube: https://www.youtube.com/channel/UC_A0CYW-gTE4qR3nWQnkaIg   Free Listing Analysis: https://marketingbyemma.com/pages/free-amazon-listing-optimization-analysis   &nbsp;

Elevating Brands: How To Optimize For Success

Join host Jonathan D’Ambrosio on The Seller’s Edge as he sits down with Jillian Losik, the Amazon expert and strategic mind behind Emarketplace Management. Together, they explore the intricacies of successful ecommerce, covering topics from ad strategies to sustainable growth. Discover how to elevate your brand with innovative tactics and strategic insights from Jillian. Key Takeaways:  The importance of having a strong product and strong values Effective ad strategies for those on a tight budget Why treating your DTC site as a competitor is a mistake of the past Insightful tactics for dominating keywords and converting cart abandonments  If you're looking to elevate your ecommerce game, be sure to connect with Jillian and her team at Emarketplace Management. Visit their website at eMarketplaceManagement.com for a free account audit or connect with Jillian Losik directly on LinkedIn. Jillian's LinkedIn:  EMM website:   Don't miss this opportunity to gain valuable insights and strategies that can help take your online business to new heights. Tune in to The Seller’s Edge with Jonathan D’Ambrosio and stay ahead in the world of ecommerce. &nbsp;

The eCommerce Playbook: Expert Tips for Brand Success

Get a stronger sense of ecommerce branding and marketing strategies with Shannon Curley, the Director of Marketing at Carbon6. Shannon brings a wealth of experience across diverse industries, including toys, tech, and gaming. Listen to her full conversation with host Jonathan D’Ambrosio, as they discuss understanding customers, crafting a message, and how to stand out from the crowd. Episode 12 of The Seller’s Edge, Shannon and Jonathan talk about:   01:26 - The Impact of Branding   02:20 - Educating Consumers about FBA Sellers   04:25 - The Foundation of a Brand   05:27 - Ideal Ways of Knowing Your Customers   06:43 - Balancing Aesthetics with Information   07:36 - Why Having an ‘About Us’ Page is so Important   08:28 - The Risks of Exclusion   09:07 - How Companies Endanger Profits   11:36 - Always Be Authentic   13:06 - Copy vs. Visual Design   15:33 - The Power of Before/After Images   17:03 - How to Use Colors in Branding &amp; Logos   20:17 - Why Brands Fail to Compete   22:13 - The Potential for Growth in E-Commerce   Key Takeaways:   Know Your Customer And What They Want   Establish A Dtc Brand And Sell On Amz   Concentrate On Providing Information &amp; Value   Be Inclusive   Don’t Underestimate Images   Be Original To Stand Out.   Learn How To Drive Change   &nbsp;

SELLING WITH PURPOSE: WAYS TO BUILD A BETTER BRAND ON AMZ

Join us for an insightful episode where we sit down with Gary Milkwick from 1-800Accountant to explore the complex world of small business finance. In this episode, you'll learn about the unique tax challenges that small businesses face and practical solutions to navigate them. We'll also discuss the significant rise in entrepreneurship and how this surge is reshaping the business landscape. Gary sheds light on why many small business owners hesitate to hire accountants despite the potential benefits, and what this decision could mean for their financial health. Additionally, we delve into the latest technological advancements that are transforming financial management for small businesses, making it easier and more efficient than ever before. 1-800Accountant specializes in providing personalized accounting services to help businesses of all sizes achieve financial success. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights to help you thrive. Tune in now to gain expert advice and stay ahead in the competitive business world!

Small Business Tax Hacks: A Roadmap to Financial Success

Steven Pope, the founder of My Amazon Guy, joins this in-depth conversation, to share his big brain&nbsp; thinking and offer actionable insights to take your Amazon business to the next level. Key Takeaways:  PPC Advertising Strategies: Discover the power of setting up auto campaigns for every SKU, even those you might overlook. Learn how a simple $0.05 bid can generate an extra $700 a month! Product Targeting and Ad Placement: Avoid common pitfalls in product targeting and leverage new ad formats like Prime Video ads to gain a competitive edge. Global Market Expansion: Learn why Japan is a booming market for Amazon sellers and get tips on how to expand internationally while managing shipping costs effectively. Localization and Future Trends: Explore the future of Amazon advertising with localized keyword data and targeted PPC strategies. Focus and Specialization: Steven emphasizes the importance of sticking to your core competencies and outsourcing tasks where necessary to build a robust, specialized business.  About My Amazon Guy: My Amazon Guy is a comprehensive Amazon seller consultancy that provides a full range of services including PPC management, SEO, and content creation. Founded by Steven Pope, the agency is known for its expertise in navigating the complexities of the Amazon marketplace and helping sellers achieve remarkable growth. Don't miss this episode filled with valuable tips and strategies from one of the top experts in the field. Whether you're a seasoned seller or just starting out, there's something here for everyone. Make sure to like, comment, and subscribe for more insights and expert advice on Amazon selling! Follow us on social media:  Twitter:  Instagram:   FULL TRANSCTRIPT: JONATHAN: So I know that you are somebody who has many thoughts on the ongoing complexities of Amazon. I think that it continues to evolve. And I think even Jeff Bezos was quoted as saying that they are in the business of helping people buy things. They are not in the business of helping people sell them.&nbsp; &nbsp; STEVEN POPE: Amazon is the most customer centric platform in the world and sellers are left by the wayside. And that's a moat though, right? Like if you can overcome that challenge as a seller, you're going to be wildly successful. If you have a good product and you still can't overcome that challenge, that's where the biased, my Amazon guy pitch comes in and you hire an agency and we'll help you out. But that's pretty much it. You have a lot of a deck stacked against you because Amazon is putting up roadblocks. The Chinese are coming in hot, hurting margins. Amazon is adding fees, making margins hard from that side. And there's just a lot of people that want a piece of that piece.&nbsp; &nbsp; JONATHAN: Yeah, for sure. I mean, especially with, I mean there's a lot of things going on. They're adding additional fees right now. And that's just something that I feel like Amazon keeps getting greedier and greedier when they don't want to help Amazon sellers. But they're also just like, I don't even know about the additional promotional sales beyond Prime Day. Is that something that you think sellers will benefit from or do you think that's okay and, but like Amazon will, obviously &nbsp; STEVEN POPE: Yes, Amazon will crush it. They're going to push a lot of Amazon products. They'll sell a bunch of kindles. They'll send a bunch of, sell a bunch of Amazon basics. But the average day, Joe, Amazon seller does not win on Prime Day at all. Yes, their sales will be higher on Prime Day. I want to be clear about that. But if you look at the long view, if you look at the seven day stretch, they're static week over week, right. So you're stealing from Peter to pay Paul, as they say. Right. Like you're not going to come out ahead. Now, should you take advantage of Prime Day? Yes. Should you run a discount? Maybe. Should you add some additional PPC spend on Prime Day? Probably. But you'll notice that I do all that with an Eeyore...

Steven Pope’s Tips for FBA Sellers: How to Make Money on AMZ

In this episode of The Seller's Edge, host Jonathan D'Ambrosio speaks with Joe Moriarty and Wes Haddon about their journey in creating a standout hair care brand. Tune in to hear about their strategies for building customer loyalty, managing online criticism, and the importance of a focused product line. Key Takeaways:   Always Keep The Customer In Mind   Be Aware Of And Play Into Your Strengths   If You’re Not An Expert, Find One   Never Stray From Your Brand’s Core Values   Increasing The Number Of Products Decreases Conversions   Brands Stand Out By Being Original   As You Gain Momentum, Safeguard The Foundation That Made It Possible   Dedicate Significant Efforts To Customer Loyalty; It Is Your Greatest Asset   Discussion Points:   01:47 - Competitiveness of the Product Market   02:22 - Identifying the Needs of Consumers   04:03 - Starting to Build a Product and Brand   06:47 - Previous Seller Experiences   08:53 - Knowing that a Market Gap Existed   10:25 - Customer Obsession: The First Sign of Success   12:13 - Identifying Knowledge Gaps &amp; Pain Points   15:20 - Reducing Product Variations for Optimal Performance   21:40 - Having a Strong Sense of Your Brand’s Core Values   25:27 - Creating a Name for the Brand   27:01 - Scaling Up while Maintaining Operational Discipline   31:29 - Capturing Market Share from Brand Name Competitors   34:20 - Leveraging Social Media for Education &amp; Brand Recognition   38:13 - Embracing Minimalism for Long Term Gains   40:32 - The Unrivaled Power of Customer Loyalty   &nbsp;

Brand Spotlight: Modern Mammals

Explore the strategies, tactics, and secrets that top sellers use on their way to success. Learn about all aspects of eCommerce, from leveraging viral trends to mastering the art of customer service. Hosted by Jonathan D’Ambrosio, each episode is a treasure trove of knowledge, where you'll learn many valuable tidbits about selling in the digital age. Whether you're a seasoned eCommerce pro or just starting your online selling journey, "The Seller's Edge" is here to help you in the fast-paced world of digital retail. Welcome to "The Seller's Edge”.

The sellerboard Show - the podcast, сreated for Amazon-entrepreneurs and owners of e-commerce business.

The guests of The sellerboard Show are businessmen with experience who share their unique knowledge, secrets and key business news. 

Hosts of our podcast - the founders of sellerboard.com Vladi and Michael.

New tracks tagged #private label