My expertise is having an eye for amazing use of wall coverings in projects. Spaces I love to renovation and design most are powder rooms, bathrooms, and bedrooms (in this order). Why? I believe people typically neglect these spaces most in their homes. My superpowers are being a multi-hyphenated entrepreneur, consistently showing up authentically in a world that pressures us to compete and imitate, and using my voice to speak & share design information.

In this episode we learn: 
- don't be afraid to take risks in design—use wall coverings and paint strategically.
- having a niche can increase your marketability.
- be authentically you

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

Become a Member

EP 388 | Go Bold with Kelly Collier Clark

Yes, you can handle the important task of procurement and in doing so provide a better service to clients and be wildly more profitable. By relying on known partners, you can ease into this task and reap the many benefits.

In this episode we learn:
- don't try to do everything all on your own, lean on your partners
- find partners who lead with exceptional service over exceptional price
- ask what's possible and try new things
- focus most of your energy into your superpower and create a plan to manage the onslaught of new ideas that come your way
- don't forget the value of in person experiences and relationships

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 393 | One Big Cart with Daniel House Club

Not all contracts are created equal. An hourly fee contract has distinct advantages but so does a flat fee contract. Then there’s the hybrid contract. Which one is right for you? To be honest, it doesn’t matter which you use. All work effectively, provided you know how to calculate required funds, how to ask for the required funds and how to maintain control of the funds.

In this episode we learn:
- BOD™ finally has an ebook and an audio book
- which contract is right for you—hourly, flat, hybrid
- learn how to ask for the money you need
- learn how to calculate up-front fees

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 398 | Hourly, Flat, Hybrid Contracts with Kimberley Seldon

Let’s talk strategy. Today’s guest, Casey Chastain, helps design and architecture firms align marketing and business development with their core business objectives. By identifying growth opportunities, streamlining bid processes, and ensuring all teams are connected to the firm’s overall strategy, design firms can unlock untapped growth potential.

In this episode we learn: 
- lowering your price does not necessarily lead to more clients
- clients will hire you when they see value
- develop a clear value proposition for marketing and business development
- make sure new ideas align with overall business goals
- implement reporting tools that show how marketing and business development efforts contribute to revenue
- communicate goals with your team

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 404 | Growth Strategies with Casey Chastain

A thoughtfully designed home can not only improve aesthetics, but it can actually facilitate a more peaceful and healing environment. Designer Sara Robinson learned this lesson in a dramatic way, after receiving her own breast cancer diagnosis. If everyone functions better when design is improved, the challenge for interior design professionals is to create the right balance regardless of style or aesthetic.

In this episode we learn:

-how to apply Motion + Emotion = Experience, a theory that blends a patient’s need to feel trust and calm with the staff’s need for things to move smoothly
- when balance is right, we are in a better state of mind to heal
- applying lean principles of studying a process, finding what is wasteful and eliminating the waste to make things much more efficient
- how design supports efficiency and the human experience
- reframing approaches to mundane spaces
- post-occupancy evaluation and utilizing feedback to inform your next design

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership/

EP 405 | It's All About The Toilet with Sara Robinson

At High Point Market, in partnership with Daniel House Club and Four Hands, Kimberley talks to designers about why you should ignore the client's budget, and specify better products.

In this episode we learn:
- Build your brand and wow your clients.
- Propose the best option, not the least expensive one.
- Go beyond the brief. Sometimes clients don’t know what they need.

EP 406 | Ignore The Budget At High Point Market

Kimberley contemplates a tattoo for the new year, while sharing wisdom from the season’s best podcasts. 

In this episode we learn:
1. systems don’t complicate your life, they remove friction
2. no is a complete sentence
3. let me look into that
4. design with intention, not just for attention
5. is this an insurmountable problem
6. when you are speaking to everyone, you are speaking to no one
7. the client’s wish list never aligns with the client’s budget
8. beware of toxic positivity
9. never be more concerned about your client’s money than you are about your own
10. feel awkward for 15 seconds, and see what the client says

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/membership

EP 408 | My Next Tattoo with Kimberley Seldon

Maybe it’s time to make your approach to marketing stand out. How can we do that? Well, first of all, says our guest Heather Peterson, have fun. A playful and novel approach will get your client’s attention. Just make sure you know exactly which type of client you’d like to work with first. 

In this episode we learn: 
- speak to few, not many
- be specific about the work you showcase and speak directly to the exact type of client you want
- stay top of mind by frequent connection points
- a book is a great opportunity to share recent work with past clients
- sow seeds, rather than opting for a single blanket mailing 
- package any gifts thoughtfully, so they’ll stand out 
- make it easy for the client to say yes to your offer by supplying them with things they can easily share

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Join today.
https://businessofdesign.com/membership

Join Today

EP 410 | A Novel Idea with Heather Peterson

How do you know when the s%*&’s about to hit the fan? Are there warning signs, and if so, what are they? Kimberley shares her recent experience of being evacuated in the LA fires and relates it to preparedness when it comes to knowing your business is in trouble.

In this episode we learn: 
- by the time your business is in trouble, the chances are you missed multiple warning signs
- your P&L can act as an early warning protection system
- analyzing incoming inquiries is your number one assessment tool
- before it gets dire, get busy with client retention, client growth and client sourcing

EP 412 | Warning Signs with Kimberley Seldon

After a decade of designing private jet interiors, designer Lisa Morton had an ugly meltdown. Her health and well-being were hanging on by a thread. She discovered a holistic approach to design and began her studies into Feng Shui. Now a master teacher, she believes this is an excellent area of study for design professionals to consider, as younger generations are becoming increasingly concerned with the aspects of wellness.

In this episode we learn:
-being intentional with selections for your clients means less "fast furniture" and more pieces of value and worth
- the front door is key to a home’s energy, so light the entrance well, add comforting elements such as a carpet, and include live greens
- the water element improves fluidity so bring it into workspaces by introducing blues or blacks, wavy patterns, water features or water images
- add earth elements like brick, stone or clay to ground spaces for clients (or designers) who are stressed out such as brick, stone, or clay
- warm up winter with fire elements such as animal prints, triangular shapes and pops of red or fuchsia

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Join today.
https://businessofdesign.com/membership

EP 413 | Earth, Water, Fire, Metal and Wood with Lisa Morton

You’re not imagining it. Interior design is a complex, complicated, and challenging career choice. That’s ok, you’re not afraid of hard work, but despite your best efforts, you’re nowhere near where you thought you’d be by now. Some of you graduated from design school and even with the best education available, you were not taught the fundamentals of running a successful interior design firm. Others have worked for years, even decades and still don’t have the essential systems, procedures, protocols, and strategies required to run a successful business. Until now, that is.

In this episode, you will learn:
- enjoy all the perks of business ownership, including profitability
- satisfy all your clients and generate repeat and referral business
- attract ideal clients with juicy projects grow staggering profits that lead to independent wealth
- implement policies and procedures that guarantee you get paid
- create a standardized contract that works for every project
- hire the right people and learn to delegate effectively
- confidently manage clients, trades and a team
- finally become the expert you were meant to be

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Join today.
https://businessofdesign.com/membership

EP 414 | Run Your Business live at IDS Toronto

We all understand the value of tracking overall profitability, but sophisticated business owners will also want to track profitability by project. Why? Individual projects may vary greatly when it comes to the amount of revenue and profit they generate. Understanding project profitability allows you to focus marketing efforts and tweak offerings to increase overall financial health.

In this episode we learn:
- tracking project profitability allows you to be smarter in terms of marketing
- analyze which types of projects bring you the greatest profit margin
- don’t be afraid of your P&L
- hire a bookkeeper who will differentiate by project
- even when you hire an accounting team, you’ll need to stay involved

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Join today.
https://businessofdesign.com/membership

 

EP 416 | Projects Most Profitable with LoriAnn Kuntz

If you’ve ever felt like no matter how hard you work, you’re still stuck in the same financial cycle—this episode is for you. I’m joined by Sammy Kennedy, a powerhouse Gen Z entrepreneur who’s transforming the beauty industry by helping salon owners break free from hustle culture and build businesses they actually love.


With a background in running multiple six-figure businesses (including her own salon, a bowling alley and consulting) and years of experience in the beauty industry—from Miss Universe Australia to coaching beauty business owners—Sammy knows exactly why so many salon owners stay stuck in survival mode instead of stepping into true profitability and freedom.

In this episode, we dive into:
 💸 The mindset blocks that keep salon owners from being profitable
 💸 How unworthiness and comparison impact pricing, decision-making, and success
 💸 A 3 step process to start moving through your money blocks
💸 How mindset work must be paired with practical action - in Sammy's words, you can't just put your crystals out


If you’re tired of feeling stuck and want a clear path to more profit, more freedom, and less stress, tune in now!


Connect with Sammy Kennedy:
🎙️ Listen to her podcast, Beauty Industry Leaders Podcast
📲 Follow her on Instagram @sammykennedycoach
Download Sammy's breakeven template here: https://www.beautyindustryleaders.com.au/breakeven-costs-calculator


Join the Conversation:
💬 DM me @laurajohagan and share your favorite takeaway from this episode and tag me!

Listen now & start shifting your financial future! 

Ready to Prosper and Profit? Let's dive in.

Looking for help to transform your business into the thriving, profitable business you know it could be? Book a Discovery Call with Laura here www.laurajohagan.com/book-call

Loving the podcast? If this podcast is providing value to you, please leave a 5-star review.

Connect with Laura

Website: www.laurajohagan.com

Email: hello@laurajohagan.com

Instagram: www.instagram.com/laurajohagan

046 - How Your Money Mindset Is Keeping Your Salon Stuck with Sammy Kennedy

Key Performance Indicators

We all want the healthiest client relationships possible, right? Well, it’s an inside job. Sure, better systems to run your business and projects will significantly improve your client relationships. Absolutely. However, in addition we may also need to address what’s going on between our ears! Long standing patterns of negative thought can morph into negative patterns of behavior, which keep us stuck. 

In this episode we learn:
- how the '10% right' principle can be used in conflict resolution
- implement a 3:1 positive ratio in your thoughts and interactions with clients to improve the relationship and get your way more often
- to consult your elder, wiser self when at an impasse or stuck on a decision
- the transformative impact of celebrating small steps and victories

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

EP 426 | 10% Right with Janine Aurichio

Summary
Garance Wattez-Richard, CEO of AXA EssentiALL, discusses the transformative potential of inclusive insurance in addressing vulnerabilities, particularly in low and middle-income countries. She sits down with Raj Kumar to share her journey into the insurance industry, the evolution of microinsurance, and the importance of regulatory frameworks. The discussion highlights the profitability of inclusive insurance and its critical role in achieving sustainable development goals, especially in the context of climate change.

Chapters
00:00 The Risk of Vulnerability
00:47 Revolutionizing Insurance for All
01:37 A Journey into Development and Insurance
06:45 The Evolution of Microinsurance
11:41 Profitability in Inclusive Insurance
14:50 The Risks of Insurance Solutions
19:15 Regulatory Challenges in Emerging Markets
23:07 Insurance as a Core Development Activity
28:13 The Future of Insurance and Development

Want to stay updated on the latest news in global development? Subscribe to Devex’s Newswire: https://www.devex.com/newsletters/newswire 

Vulnerability as risk: Garance Wattez-Richard on insuring the emerging middle class

Is it possible to create a balanced sales model by mixing large, medium, and small projects for financial stability? Absolutely says our guest, Daniela Furtado. She is going to answer the question, Are Small Projects Worth It? In this episode we will explore how diversifying clients boosts cash flow, fosters relationships, and drives steady growth—without losing sight of the big vision. 

In this episode we learn:
- to create a revenue mix to ensure financial stability and reduce risks if a big clients drop off
- establish a profitable base rate for smaller projects (e.g., consultations, design refreshes) to ensure they are worth your time and effort
- never discount—just adjust the scope
- use small projects for strategic growth
- market your business for high-end projects by primarily showcasing large and medium projects online
- instead of waiting months to land a big client, let small projects generate cash flow to sustain your marketing efforts, ensuring continuous outreach and visibility
- nurture and upsell larger leads

Business of Design® is your blueprint for running streamline projects and building a highly profitable interior design business. Get your business blueprint at 
https://businessofdesign.com/membership

EP 427 | Too Small to Bother with Daniela Furtado

Boost your trading performance by mastering risk-reward dynamics! In this video, we explore the essential concepts of maintaining appropriate risk-reward structures, understanding probability, and optimizing trade setups for consistent profitability. Learn how to avoid common pitfalls like oversized risk, overnight gaps, and unrealistic expectations of win rates. Discover practical strategies for directional options, vertical spreads, and market-neutral trades that balance risk and reward effectively. Whether you're a beginner or an experienced trader, this video will help you develop a disciplined approach to trading that minimizes losses and maximizes gains. #blackswan  #tradingrisks #tradingtips 

Subscribe for weekly market outlook email and updates to elevate your trading game! https://ob234.infusionsoft.app/app/form/free-weekly-market-email

The Magic 7 Trading Formula; Remove Black Swan Concerns (Part 2 of 5)

John Locke has been working with options for 20+ years and has built himself up as a leader in the stock options trading industry. Having trained now hundreds of traders, his natural ability to teach complex topics with clarity and passion has made him invaluable to the trading community.

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

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Helping 6+ 7figure Salon + Clinic Owners manage Cashflow, make more money and increase profit
without the overwhelm.

New tracks tagged #profitability