In this episode, Ricardo explains why executives need to understand the logic of project management to make informed strategic decisions. Projects drive organizational changes, such as digital transformation, new products, entry into new markets, and mergers. Without understanding how projects add value and manage risk, leaders may fail to connect strategy to execution. Many focus only on "normal functioning," but the future depends on "business as change." By understanding the dynamics of projects, executives ask better questions, support teams effectively, and build a results-oriented culture. This knowledge helps them keep pace with the organization, prioritize efficiently, and see failures as learning opportunities. True leadership requires learning to think like a project, not like tools, but like governance, critical thinking, and value creation.
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Executives Who Don’t Understand Projects Can’t Deliver Results

Neste episódio, Ricardo explica por que os executivos precisam entender a lógica da gestão de projetos para tomar decisões estratégicas embasadas. Projetos impulsionam mudanças organizacionais, como transformação digital, novos produtos, entrada em novos mercados e fusões. Sem entender como os projetos agregam valor e gerenciam riscos, os líderes podem não conseguir conectar a estratégia à execução. Muitos se concentram apenas no "funcionamento normal", mas o futuro depende de "negócios como mudança". Ao compreender a dinâmica dos projetos, os executivos fazem perguntas melhores, apoiam as equipes de forma eficaz e constroem uma cultura orientada a resultados. Esse conhecimento os ajuda a acompanhar o ritmo da organização, priorizar com eficiência e enxergar as falhas como oportunidades de aprendizado. A verdadeira liderança exige aprender a pensar como um projeto,  não como ferramentas, mas como governança, pensamento crítico e criação de valor.
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Executivos que não entendem projetos, não entregam resultados

Hello

Thanks for visiting my profile. 

I am an experienced leader in global operations, project management, business transformation, and crisis management. My main focus is implementing innovative global initiatives, capital projects, and product development. I have directed dozens of projects across industries and continents, managing more than $20 billion in global initiatives over the past 25 years.

I am a seasoned board member who has participated in the Brazilian Institute of Corporate Governance (IBGC) board member program. I was the first Latin American to become chairman of the board of the Project Management Institute globally, where I served for four years. I am also a member of the advisory board of Yera, an Estonian startup dedicated to improving employee performance and engagement through technology and artificial intelligence.

I share my expertise with millions of professionals around the globe through my "5 Minutes Podcast," which I have hosted since 2007 and has reached 12 million views. I've written 16 books on project management, risk and crisis management, and transformation, which have been translated into six languages and sold over half a million copies.

I am a seasoned speaker and have delivered over 250 keynote addresses in 40 countries. My influence on the sector was affirmed when I became the first Latin American to be elected Chairman of the Project Management Institute.

My work as a venture capitalist and entrepreneur in artificial intelligence, blockchain, big data, chatbots, and machine learning resulted in tools and products that have revolutionized how users bring agility and agile management into project management software.

More than two decades ago, I founded Macrosolutions, a global consulting firm with international operations in energy, infrastructure, IT, oil, and finance.

Between 2016 and 2020, I envisioned and led the Brightline Initiative, a Project Management Institute think tank in partnership with leading organizations dedicated to helping executives bridge the expensive, unproductive gap between strategy design and delivery.

Before Brightline, I was Director of the United Nations Office for Project Services (UNOPS) Infrastructure and Project Management Group, leading over 1,000 projects and $1.2 billion in humanitarian and development projects. I was also responsible for the first ESG Report in the UN System, published in 2015.

I have a Ph.D. in Civil Engineering, an undergraduate degree in Chemical Engineering, and a master's degree in Industrial Engineering.

New tracks tagged #projectgovernance