🚨 Bien le bonjour et welcome sur Leaks, le podcast qui analyse les stratégies publicitaires de marques, médias et politiques grâce à la sémiologie. Tout d’abord je tiens à te partager mes voeux pour 2022 et j’ai préparé une petite action pour l’occasion mais 🤫 Par ailleurs, on se retrouve avec le 1er épisode de l’année au côté de Aude Legré, directrice des stratégies au sein de l’agence de communication Rebellion afin de parler d’identité, de féminité et de masculinité dans la publicité dans une ère post me too ou la notion même de genre évolue. 

🧐 Dans une ère où la parole se libère de plus en plus et l’image se délisse un petit peu laissant apparaitre des parties du corps auparavant discriminées, les marques prennent le pli jusqu’à pour certaines affirmer des engagements hypocrites et infondés. La notion de genre est alors questionnée, le trop féminin dénoncé, le trop masculin valorisé, le féminisme utilisé à des fins marketings et la pression d’inclure tous les corps reste toujours plus forte. Le secteur de la publicité semble se déconstruire pour mieux se reconstruire mais devons-nous alors repenser les méthodologies historiques de segmentation/ ciblage, principalement spécifié par l’âge, le genre et CSP (catégories socio professionnelles) afin de favoriser l’identification et embrasser les attentes d’inclusivité ? La ménagère de -50ans existe t-elle encore ? Est-il possible de vendre des sous-vêtements sans sexualiser les corps ? Le moche est-il le nouveau beau ? Comment toucher cet Homo Narcissus nourrit aux vanity metrics ? Comment le féminin et le masculin se construisent-ils dans le discours publicitaire ? Allons-nous tendre vers la neutralité (= gender neutrality) ? Nous en parlons aujourd’hui avec Aude, directrice des stratégies au sein de l’agence Rébellion pour son intervention enrichissante qui ouvre un boulevard de réflexions.

🌟 Passionné/e/s de la publicité, curieux/ses des enjeux du genre dans la communication ou fidèle auditeur de Leaks, cette épisode risque grandement de vous plaire ! 🎧



—————————————— 📌 SOMMAIRE 📌 ——————————————

1. SENSUALITÉ FABRIQUÉE 
(⏱3:28) a. Homo narcissus et Management de la beauté
(⏱21:30) b. Nouvelles identités et inclusivité

 2. LA FIN DES CSP+
(⏱29:00) a. La fin du « beau » sexe & réappropriation des corps 
(⏱40:00) b. Gender washing, le détecter et s’en détacher ?

3. LE TIERS-SEXE, LA NOUVELLE MÉNAGÈRE  
(⏱1:04:00) a. Comment dégenrer les carcans identitaires ?
(⏱1:10:00) b. La fin des princesses ou le corps sans image


—————————————— 📚 SOURCES 📚 ——————————————
> En savoir plus sur l’agence Rebellion  Instagram https://www.instagram.com/agence_rebellion/ 


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 💡 #Leaks est le podcast qui décrypte l'impact du #digital sur la société 💬 #LaBoiteàLeaks est un format interactif où tu peux poser tes questions qui seront analysées et décryptées au travers d’un épisode dédié.

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Les nouvelles identités ou la fin du genre ?

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⚡️  Improve Your Customer Segmentation with WhatsApp Retargeting With This Software

This is the audio from the video - iGrow University - Introduction To The Basics Of Segmentation

You can watch the video here - http://youtu.be/RYelzL18iSo

Or contact:

Tony Peacock
Independent Associate of iGrow University
http://www.igrowuni.com

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iGrow University - Introduction To The Basics Of Segmentation

Ever wondered how some businesses seem to effortlessly navigate through emerging markets? Today, let's unravel the mysteries of Rwazi's Emerging Market Insights and how they're reshaping the future of business strategies.

Understanding Emerging Market Insights:

Emerging markets are like uncharted territories, and gaining insights into them is like having a treasure map. Rwazi's Emerging Market Insights offer this map – a guide for businesses to discover, adapt, and conquer new market landscapes. https://rwazi.com/

Charting Success: Rwazi's Emerging Market Insights - Let's Explore!

What can we do from a marketing perspective to improve profitability?
Continually looking for ways to:
Increase unit volume (sell more)
Increase selling price for given piece / service
Enrich the mix of products / services you sell
Marketing strategy: Re-imagining Reality
Sweet spot triad:
who you serve
what are the ‘value bundles’ you provide
deliver and monetize the value bundle
Special Note: dig into this topic of ‘value bundles’. It’s a great way to think about your organization’s offerings.
Tactical
Who you serve: differing preference for price v. quality. Over time, you need to invest time with the people your company serves best and are likely not viewing price as a top component
Figure out something special to bring to the marketplace. Examples: Warrior Dash, Red Frog Events
Identifying the gap: ‘all markets are under served’
Market research – professional and amateur
Controlled experiments
How important is segmentation, or identifying your target clients? Can you walk us through a thumbnail sketch of how we can identify our proper targets?
If the decision is big enough, there will be a ‘buying group’ involved in the decision. Technical, practical, legal, functional, etc…
Demographic: Company size, etc.
What would change the buying behavior across those 20 companies? What would help them ally with us.
This podcast is for the hustlers (in a positive sense), the people who grind out great work everyday. Some of them are up and comers, others have great careers and continue to grow. What piece of advice do you have for these folks?
Clyde Lowstuter, Develop endorsement, that others in the organization look to you and say ‘good person to know / work with’. Good decisions = Good endorsement; good info = good decisions; go get more information through tests, research and experiments. His books include: In Search of the Perfect Job: 8 Steps to the $250,000+ Executive Job That’s Right for You, Network Your Way to Your Next Job…Fast (both are affiliate links)
George Gilder, Economist and Author, forwards this concept that all knowledge is a surprise in a great book: Knowledge and Power: The Information Theory of Capitalism and How it is Revolutionizing our World (affiliate link)
Please reach out to Bob; let him know what you are taking away from this conversation and putting into practice today.

Bob Sherlock: Drive profits with Marketing, Segmentation Episode 009

[1xLSDJ] Segmentation Fault

Ian Jury and Rob De Large- Segmentation fault
Download Here: 
https://ianjury.bandcamp.com/track/segmentation-fault

Segmentation Fault

Segmentation Fault (Original Mix)

When your product or service generates important data that your customers can use in a broader "ecosystem," are their situations where you should block the data flow?  What if this broader ecosystem includes your competitors?  Should you willingly be part of "open systems", or is it to your advantage to create self-contained proprietary, closed systems?  The team looks at all sides of this issue.

Season 2, Ep. 8:  Should You Protect Your IP At All Costs?

Today's guests are Rob and Kennedy. These two guys were very fun to talk too. Both Rob and Kennedy are pros when it comes to building an email list and creating a survey that works!! Also, the art of segmentation is part of the other skills that they possess. To find out more about Rob and Kennedy just go to the link I have listed below. 

https://www.responsesuite.com/a/685776413479303d

Marketing Simplified

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to drive demand for your property or to harvest the intend that already exists from a person who is looking to take a trip. Most hotel marketers do the basics right. They set up different campaigns and target a defined audience with a specific message. Most people, however, aren’t taking advantage of all of the potential target segments that exist in today’s marketing toolkit. In this episode, we dig into 15 different ways to target your audience and discuss the fact that layering these segments into more granular groups of people is the best way to maximize your ROI.

SHOW NOTES:
https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-121-15-simple-ways-to-refine-your-hotel-ad-targeting/

121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

Learn the skill set needed to explode your business across the globe or be successful in any industry. At iGrow university we bring you the very best in every field.

Hard Way MBA - Empowering ambitious corporate professionals to learn, grow and achieve.

We drive growth for independent hoteliers

Man Up To Greatness is designed to inspire,motivate,educate and coach; by helping to build better men. "Become A Man To Men".

Média alternatif d’investigation pour une information non transformée et décryptée à l'ère des influences numériques. Actuellement en France, au Brésil et au Moyen-Orient.

I am Tom Spitale, a Partner at Impact Planning Group - welcome to our Podcast!  Along with my colleagues and Partners Mary Abbazia and Sean Welham, we are the authors of "The Accidental Marketer" published by Wiley.  Through our book and our consulting practice, we help (mostly B2B) Accidental Marketers create unique and compelling strategies that differentiate their products and services from the competition.  Our podcast addresses important B2B strategic marketing issues and is designed to help listeners maximize profits in their area of responsibility by creating, communicating and capturing (via pricing strategies) more value for customers than competitors do.

I do chiptune things with a GBA SP, FL Studio, Ableton and other software.
I make rhythm game music too
Beep boop.

Inquiries:

toewslucas.a@gmail.com

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