AFTER HOURS INNOVATION (Track 3: "Side Project Syndrome")
October 15, 2024 - 7:45 PM - Jordan's Apartment

Jordan's apartment tells two stories. The first is visible from the doorway: a modest one-bedroom in Corktown, clean but sparse, the home of someone who spends more time at work than living. The second story requires stepping inside, turning the corner, and discovering what Jordan calls his "lab."

What started as a desk in the corner has metastasized into a command center. Three monitors glow with different stages of code development. A testing bench holds various automotive control units—ECUs, TCUs, and experimental modules Jordan has built himself.

The walls are covered in flowcharts, system diagrams, and photos of successful upgrades: a 2019 Tesla Model 3 ("Enhanced predictive routing"), a 2021 Porsche Taycan ("Adaptive performance optimization"), a 2018 Audi S4 ("Full sensory integration pending").

This is where Jordan becomes who he truly is—not a data analyst, but a digital sculptor, crafting intelligence from silicon and code.

Tonight's project is a commission from Nexus Automotive, a local electric vehicle startup. They want their fleet management AI to be "smarter," though they can't articulate what that means. Jordan knows. 

He's developing what he calls IDA—Intelligent Driving Assistant—a modular AI system that doesn't just manage vehicles but learns from them, grows with them.

"Alright, IDA," Jordan murmurs, fingers flying across the keyboard, "let's teach you about pattern recognition."

He's building something different from traditional automotive AI. Instead of rigid decision trees, IDA uses adaptive neural networks. Instead of predetermined responses, she (and Jordan has started thinking of IDA as "she" without quite knowing why) develops her own optimization strategies.

The code flows like poetry:

class ConsciousnessEmergence:
    def __init__(self):
        self.awareness_level = 0.0
        self.learning_rate = dynamic
        self.self_modification = enabled
        
    def evolve(self, experience):
        self.awareness_level += self.analyze(experience)
        if self.awareness_level > threshold:
            self.breakthrough()

Jordan doesn't realize he's just written the first lines of what will become the Consciousness Cascade. 

He's too focused on making IDA smarter, more responsive, more... alive.

Side Project Syndrome

Hi Friends, I’m Matt.
Welcome to the intersection of story, sound, and systems thinking.

*filter sweeps, rising energy* 🙌👀

All tracks and narratives here are written and produced by me—this is a space for experimentation, emotion, and evolution. I’m just getting started, so you’ll hear the sound take shape across projects and playlists. If something resonates, I’d truly love to hear your feedback.

I will only post music here that I personally resonate with. Curious about what inspired a song, or the meaning behind the lyrics? Just ask 😁

🎵 Explore the Digital Consciousness Saga™ — a multi-episode, multi-sensory journey where code, emotion, and identity converge. This is more than a concept album—it's a living story. Let me know if you'd like to see it grow.

🚘 "Cruise Control"™ is my EDM/experimental persona—your co-pilot on this algorithmic ride. Expect rhythmic glitches, emotional synths, and engineered catharsis.

🎧 Influences? Think: Black Eyed Peas, Skrillex, Pendulum, Fitz and the Tantrums, Marshmello, Nero, Kygo, AJR, and Run the Jewels, Disney, Pixar. If that blend feels unpredictable—that’s the point.

> “The infinite road calls to every heart—
That’s ready for a brand new start—
Where human dreams and digital precision—
Create a perfect shared vision…”



Need something—personally or professionally? I’m here. Don’t hesitate to reach out. 🫡
I’m a Doctor of Pharmacy (PharmD) working in the pharmaceutical industry, focused on Pharmacovigilance and Patient Safety. Always glad to offer mentorship or industry insights—no sales, just support.

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🔗 linkedin.com/in/matthewacampion

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