Finally, some good news about innovation, change and transformation, at a time of extraordinary change in pharma.  

Based on extensive research, this book tells the story of how some leaders are re-vitalizing they way their organizations execute on strategy. They are putting the 'super' back in their biggest projects and initiatives.

Super Projects is slightly different (more upbeat) take on transformation initiatives & change programs from the front lines in big pharma. It provides leaders with the inspiration and tools they need to double down on the level of confidence in their own big projects and initiatives.

Join the authors at https://www.linkedin.com/in/raycollis/

Pharma Super Projects

Business strategy sounds great in the boardroom—but it only works when executed on the ground.

In this talk, Dr. Claude B. Kershner IV unpacks functional-level strategy—the engine that drives day-to-day execution and long-term competitive advantage. Using real-world cases and proven frameworks, Claude breaks down the four essential pillars that functional teams must master to deliver results:

🔹 Efficiency – Achieve more with less through smart design, economies of scale, learning effects, and technologies like AI and flexible manufacturing. It’s not just cost-cutting—it’s cost-smart.

🔹 Quality – Go beyond checklists. Functional strategy embeds reliability (via tools like Six Sigma and TQM) and excellence (in design, features, service) to reduce defects and elevate brand value.

🔹 Innovation – Most ideas fail. Successful firms link R&D, marketing, and production to turn innovation into profitability. It’s not just about being first—it’s about being right, fast.

🔹 Customer Responsiveness – Give customers what they want, when they want it, at a price they’re willing to pay—without breaking your cost structure. That means listening, customizing, and moving fast with purpose.

These four functional strategies don’t work in silos—they reinforce each other to execute the company’s business-level strategy. Whether your goal is low cost, differentiation, or market leadership, this is how you operationalize it.

✅ Perfect for business students, managers, and founders alike, this session brings strategic theory to life—with tools you can use across marketing, operations, HR, R&D, and more.

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Functional-Level Strategy Explained: Executing Business Level Strategy through Four Key Levers

What is it going to take to bring your strategy to life? Given the level of ambition involved, the standard approach is unlikely to be enough. It is going to take a Super Project to make it happen!

Welcome to the BETA version, we are leveraging technology to make the super projects research available faster and more widely (at this pre-release stage).  The goal is to share the outputs with those leaders who helped shape it.

The Dr. Claude Kershner Show empowers students, professionals, and scholars by offering practical examples of Strategic Entrepreneurship. In a series of teachings, interviews, and stories, we confidently provide evidence-based tactics to take teams and organizations through life cycle transitions.

New tracks tagged #strategy execution