Lydia Pintscher, the portfolio lead for Wikidata, foregrounds the human factor in data and what decolonising it looks like from her perspective as a builder of knowledge graphs.

Unpacking Wikidata’s possibilities with Lydia Pintscher

🎙️ Welcome to "AI with Shaily," hosted by Shailendra Kumar, your go-to source for cutting-edge insights in artificial intelligence! Today, Shaily explores a transformative shift in how businesses optimize their content for AI-driven search engines like SearchGPT. 🤖✨

He paints a vivid picture: imagine chatting with a friend who instantly knows everything—answering questions naturally, offering deep insights, and updating information in real-time. That’s the power of AI search engines today. The old SEO tricks of keyword stuffing are fading away. Instead, the focus is on creating conversational, contextual content that feels like a genuine human interaction. Brands are now crafting natural, FAQ-style guides and explainer articles that directly address user intent, making the experience more engaging and authentic. 🗣️💡

Shaily shares a personal story about a content strategy project where they moved from rigid keywords to a fluid question-and-answer format. The outcome was remarkable: increased user engagement and improved search rankings. This experience highlighted how AI values subtlety and context in content. 📈🙌

But writing well isn’t the only key. Structured data and semantic markup play a crucial role—they act like invisible post-it notes that help AI crawlers understand and present your content in neat snippets or featured boxes, boosting your visibility. Think of it as giving your content a VIP pass in the AI world. 🏷️📊

Another hot trend is dynamic content updates. AI engines crave fresh, accurate data like a morning coffee fix! Businesses are now integrating real-time feeds and APIs to keep their pages constantly updated and relevant, essentially giving their websites a daily makeover that search engines notice and reward. 🔄☕️

The landscape is also expanding beyond traditional websites. To truly stand out, brands must engage across multiple platforms—voice assistants, chatbots, video content, and social media. AI is listening and watching everywhere, pulling information from diverse sources, so your presence needs to be seamless and consistent across all channels. 📱🎥🎤

Shaily offers a bonus tip: pay close attention to user engagement signals such as time spent on page, bounce rates, and interaction depth. These behavioral cues are becoming vital ranking factors. Simply put, if people love your content, AI will too! ❤️👀

He leaves us with a thought-provoking question: In an era where AI understands context and conversation better than ever, how can we ensure our content remains authentic and human, not robotic? 🤔💬

To close, Shaily quotes Alan Turing: “We can only see a short distance ahead, but we can see plenty there that needs to be done.” As AI search evolves, so must our strategies. 🚀🧠

Stay connected with Shailendra Kumar on YouTube, Twitter, LinkedIn, and Medium for more AI insights. If you enjoyed this episode, subscribe and share your thoughts on adapting content for AI search engines. Until next time, keep your AI game sharp and your content human! 🤖❤️

This has been AI with Shaily. Thanks for listening! 🎧👏

Mastering AI Search: The New Rules of SEO for SearchGPT and Beyond

Google Structured Data

The article "Cognitive Enterprise: Brain-Inspired AI for Business Advantage," by Dr. Jerry A. Smith, argues for a paradigm shift in enterprise AI from traditional, siloed systems to brain-inspired AI agents powered by knowledge graphs. It explains that, unlike current AI that processes data like "sophisticated spreadsheets," this new approach enables machines to reason with interconnected information through networks of meaning, mimicking how the human brain functions. The author highlights the competitive imperative for businesses to adopt this "neurosymbolic" AI, which combines neural networks' pattern recognition with symbolic reasoning, offering advantages in speed, insight quality, scalability, and transparency. The text further outlines a four-stage roadmap for organizations to transition to a "cognitive enterprise," emphasizing the construction of knowledge graphs, modular agent development, intelligent scaling, and ultimately, enterprise-wide transformation for sustained competitive advantage.

Your Enterprise AI Has No Brain. Here's How to Give It One

Bill Slawski and Ammon Johns (the 'Wyld Stallyns' of SEO) join Kristin Drysdale in a Bogus Blab to explore whatever might possibly come up in a conversation between friends. Esteemed guests who join our live casual chat include: David Kutcher, Mark Traphagen, William Rock, and Craig Burton. 

Range of topics covered: everything in internet literacy, links, ads, and safety to  Google's latest with the AMP project and beloved Google Plus strawberry collections.

Bill and Ammon's KD Bogus Blab

How structured data and your SEO strategy can help your site. 
For an ebook copy of our SEO tips, and with links to our tools and techniques, visit http://www.mtekdigitalagency.com/seotips

Mtek SEO Tip - Structure Data

A new episode of cognitiveSEO Talks - On Search and Traffic, brings a new topic and a highly experienced professional: Gianluca Fiorelli:  https://cognitiveseo.com/blog/18856/gianluca-fiorelli/

Why Anchor Texts Still Matter For Google With Gianluca Fiorelli - CognitiveSEO Talks

In the latest episode of the podcast, Marie discusses:

Algo Updates - Apr 27-May 1
Structured Data reports
Googlebot using latest version of Chromium
Google is going to index podcasts
EAT and Google News
Quick Lazy Loading
Chrome changes for non-secure sites
Disappearing manual actions
No relevant search results
Featured snippets showing more text
Are sitemaps important?
Manual action showed Reddit links
Cool SEO tip from Dan Sure
Reputation matters
Test re keyword placement in title tags
Subdomain quality is important
Importance of keywords in url structure
Is infinite scroll ok for news sites?
How far is Google with mobile first indexing?
Moz SEO certificate
Wix SEO contest
Possible GMB bug
Does hiding your address impact GMB rankings?

Subscribe to the newsletter: 
Https://Mariehaynes.com/newsletter

Googlebot using New Chrome, Algorithm Updates and Much More SEO News

Schema is a universal vocabulary that major search engines leverage to understand the contents of a web page. There are over 614 Schema types to choose from which can all be found at https://schema.org. This episode answers the question of What Is Schema And How Does It Help With SEO through a few surface-level explanations and examples. This episode is a great starting point for web developers , marketers, and business owners alike who are looking to use Schema to improve their organic reach. The video is broken down into the following topics:

1. What is Schema? Schema is a universal vocabulary agreed upon by the internet’s largest search engines to identify elements within a web page, making the content easier to crawl and understand. This enables the search engine to deliver the best content possible to its users. A full list of the available Schema properties can be found on the Schema.org website and documentation for implementation can be found through various sources throughout the web.
2. How Can Schema be implemented? Schema can be implemented through JSON-LD injected between the head tags of a website, or inline through micro data. JSON-LD is independent of the content within a page while micro data attaches to the elements signaling them as properties to major search engines. There are benefits to each, but there is a clear shift towards JSON-LD being noticed across the web.
3. Types of Schema - Types of Schema include items such as “Thing”, “CreativeWork”, “Event”, and much more. Each of these Schema types have properties within them that are associated to the type. Structured Snippets can be generated from the Schema markup creating a robust listing in the SERPs. Some tools such as Yoast, a popular SEO plugin, automatically generate basic organizational schema and article schema, making it easier than ever for new developers to have schema within their website. 
4. Inline Schema markup starts with the Itemscope with the Itemtype which wraps the properties associated to the type. The itemprops are attached to the html elements that they reference. For example the “headline” itemprop would be attached to the article’s title, which is generally wrapped with an H1 tag (if proper SEO hierarchy is executed on the page).

Schema aids major search engines in creating structured snippets to be displayed in the SERPs. These structured snippets can display event dates, reviews, address information, media content, and so much more. Once the appropriate Schema has been implemented into a webpage, it is important to run it through Google’s Structured Data analyzing tool to make sure there are no errors.

Self Boss Tips is a product of HeyStack Marketing in which Mike Siciliano, a serial entrepreneur, provides new entrepreneurs and small business owners with little to no capital tips on how to develop a digital marketing plan that is both efficient and effective. This channel dives into the topics of Local SEO, Paid Search, Retargeting, Proper Web Design practices, Email Automation, Social Media, GEO Fencing, sales process development, building a funnel, product development, efficient order fulfillment practices, small business setup, and so much more. Self Boss organizes tips into episodes, providing an in-depth look at effective tactics to increase relevant traffic to your storefront or website. Self Boss, HeyStack Marketing, & Mike Siciliano do not guarantee that you will see results after executing the topics discussed on this channel and are not liable for the results you experience.

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What is Schema and How Does It Help SEO

Last week, from 16th to 19th of July, UniK SEO was present at the iGB Affiliate Amsterdam 2019: a gaming event with multiple conference rooms, 100 speakers and 40 sessions. One of these sessions was hosted by our Business Director, Grégoire Lacan, who talked about How to get Rich Snippets featured using Structured Data.

July 23, 2019

How To Get Rich Snippets Featured Using Structured Data

Unlock the secrets of data mastery with Shailendra, a 27-year veteran in AI, ML, and Data Science, driving AU$ 6 Billion in transformative value. As the author of 'Making Money out of Data,' their strategies redefine digital success. With expertise honed at IBM and Accenture, they drive innovation and data monetization. Explore how loyalty programs like Flybuys and Everyday Rewards revolutionize business—connect with Shaily today.

In-Depth Explorations of Neuroscience-Inspired Architectures Revolutionizing AI.

Tired of marketing podcasts that feel like a non-stop sales funnel? Welcome to your new obsession! I diving deep into the ever-evolving worlds of SEO and digital marketing, bringing you the latest strategies, actionable tips, and insider insights – all without a single commercial break or hidden agenda. Get ready to boost your online presence and conquer the digital landscape, purely for the love of learning. No fluff, just powerful knowledge from me.

Search News You Can Use is Marie Haynes' Weekly Podcast where she provides useful advice on Google Algorithm updates, tips and information to help you improve your website. During the podcast she breaks down the most interesting and important changes that have happened in SEO and the world of search!

Mtek Digital is an Online Marketing Agency in Edmonton Alberta, Canada and is a division of Microtek Corporation.

Whose Voices? is the podcast from Whose Knowledge?. Here we collect conversations with people and communities who are decolonizing the internet and working towards knowledge justice. Whose Voices? is CC BY-SA 4.0 licensed.

Digital Marketing Agency specialized in SEO, PPC and Website Dev.
We focus on "difficult" niches in which Ads are prohibited (adult, crypto, cannabis, casino, etc.)

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