On this edition of IDC TechTalk, IDC's Wafa Moussavi-Amin is joined by special guest Agnes Psathas from Cloudera, to discuss the current state of technology events in Europe, how they have changed since the COVID Pandemic, and what are some key practises for your events marketing strategy.

Episode #89 - The State of Events

Episode 55 of the Big5D Podcast once again turns to the May 2025 BigFive Summit in Cape Town for a great conversation about tech and business in Africa. 

This conversation, recorded at Innovation City Cape Town on 6 May 2025, features a panel on Go to Market Strategies for SMEs led by Summit Co-host Amanda Louw-Bester (Pragmattica Consulting). 

The panel features three entrepreneurs who have seen it all and can at the very least steer small business founders away from obvious mistakes in the early stages of their business journey. 

The panelists offer a wide array of insights for founders on everything from tactics to avoid to tactics not to overlook, especially in a business's early stages. 

The panelists joining Amanda are Bernadene Appalsamy, Ledger Leap; Tim Shoko, Umlilo Energy; and Remi du Preez, Polygon.

This episode of the Big5D Podcast is supported by the 2025 BigFive Summit sponsors.

Absa Group (absa.africa)
Dialog (localdialog.com)
Nspyre (nspyre.co.za)
Networds (networds.co.za)
AfriGIS (afrigis.co.za)
Pragmattica Consulting (pragmattica.co.za)


Episode 55: Live from the BigFive Summit -- GTM for SMEs

Welcome to the IDC TechTalk podcast series. Here we will be connecting with our leading analysts talking about trends and challenges faced by the IT industry today.

The BIG5D Podcast features interviews with entrepreneurs, business leaders, investors, and others driving the adoption of digital marketing and commerce tools by small businesses in Africa and the Middle East. 

The "Big Five" in this context are search, social, mobile, location, and payments. 

This podcast is produced by BigFiveDigital and The Africa B2B Tech Report. Send inquiries to info@bigfivedigital.org

New tracks tagged #tech events