In episode 107 of the Growth Hub Podcast, you'll hear about some of the most critical topics for B2B Tech companies and especially B2B founders and leaders:  scaling effectively, securing funding, and what to do after that!

To cover all of this and more, we received Sri Ganesan, Co-founder of Konotor, and co-founder and CEO of Rocketlane, a SaaS Company specializing in customer onboarding that recently secured 24M in series B funding to supercharge its efforts to integrate advanced AI technology.

We cover: 

- How to secure funding (and avoid crashing after it)
- How to build for scalability
- Rocketlane's creative funding announcement methods
- How to balance innovation with immediate customers' needs and requests
- What Sri and Rocketlane have in store for the future
- And a couple more pieces of advice from Sri

Rocketlane's announcement: https://www.youtube.com/watch?v=nqXBvAKE7H0


Happy listening!

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: www.advanceb2b.com/thegrowthhub
Visit: www.advanceb2b.com/
Become an Insider: www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: podcasts.apple.com/us/podcast/the-…st/id1219957221
Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub

Scaling lessons from a successful $24M Series B funding — with Sri Ganesan

PR is something that all B2B tech companies want, but if we’re being honest, too few do it right (or invest in it, to begin with).

In this episode of the Growth Hub Podcast, Clem is joined by Karla Jo Helms, a hardened PR professional with over 15 years of experience in PR and founder of JOTO PR Disruptors.

The episode, in short
- The meaning of Anti-PR and what’s wrong with traditional PR?
- The latest PR playbook one should follow
- How should B2B professionals prioritize their PR efforts
- How to get on journalists' or market influencers’ radar
- How to go beyond “brand mentions” with reporting and measuring PR efforts and their effects on brand reputation and trust?
- Common mistakes B2B companies make with PR, and how to avoid them?
- As well as a few more well-guarded secrets from Karla Jo.

Happy Listening! 

About the show:
The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️
More episodes: www.advanceb2b.com/thegrowthhub
Visit: www.advanceb2b.com/
Become an Insider: www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️
Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221
Spotify: open.spotify.com/show/66pDW5uwWT1n7164vvYdZi
Soundcloud: https://soundcloud.com/thegrowthhub

Why you (probably) get PR wrong, with Karla Jo Helms, Anti-PR Chief Strategist - JOTO PR Disruptors™

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B.

The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business.

With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.

New tracks tagged #the growth hub podcast