In a recent interview at the NFT.NYC conference in Manhattan, BlockchainJournal.com editor-in-chief David Berlind chats with Nicola Sebastiani, Chief Content Officer of The Sandbox. The Sandbox is a Roblox/Minecraft-style metaverse platform where pretty much all of the assets within, including the land itself, are blockchain-based NFTs that can be bought, sold, and traded on the secondary market. While much of the user experience found within The Sandbox is gamified (similar to that of Roblox and Minecraft), the virtual world platform is actually capable of a diverse range of experiences in music, entertainment, and B2C engagement thus serving as a vehicle for big brands and enterprises to launch their own metaverse experiences.

Sebastiani emphasized The Sandbox's unique proposition as a metaverse provider, enabling brands to create their own immersive experiences within a branded virtual world. Through partnerships and Sandbox-specific tools like Game Maker and VoxEdit, The Sandbox empowers brands to build tailored experiences, whether it's gaming, virtual concerts, learning environments, or museums. These experiences are interconnected within The Sandbox's metaverse, allowing users to travel from one brand's virtual experience to another completely unrelated experience without much friction. 

Blockchain technology plays a pivotal role in The Sandbox ecosystem, with virtual land, avatars, and assets being represented as NFT tokens. Additionally, The Sandbox facilitates occasional primary land sales within the platform (of which there will be a finite number), leaving secondary market transactions to occur externally on NFT marketplaces like OpenSea. Notable brands like Gucci, Warner Music, and The Walking Dead are among the 400 entities already leveraging The Sandbox's metaverse for immersive experiences.

To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/sandbox-metaverse-pretty-much-everything-including-limited-parcels-land-is-an-nft

The video can also be watched on Blockchain Journal's YouTube Channel at:
https://www.youtube.com/watch?v=qSuZW936qlY

In The Sandbox Metaverse, Pretty Much Everything (Including The Limited Parcels of Land) is an NFT

Exactly one week after my graduation recital at the University of Lethbridge, I had the pleasure of being contacted by Smobler Studios asking me to produce two BGMs for their project titled 3VEREST. They were specific in their request for the music to evoke elements of Nepali culture, with a hybrid orchestral feel, and I spent the next few weeks doing a deep-dive into traditional Nepali folk music and their signature instruments including the Nepali Sarangi (नेपाली सारङ्गी) and Madal (मादल) drums. Of course, it's exactly these types of composing/learning projects that make the process such a treat!

https://jonalex.io/

3VEREST - "The Summit" | BGM, Nepali Instrumentation

3VEREST - "The Edge" | BGM for Smobler Studios, Nepali Instrumentation

3VEREST - "The Wall" | BGM for Smobler Studios, Nepali Instrumentation

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🎮Music & Sound | #gameaudio design
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jonalex.io

New tracks tagged #thesandbox