Francis Hintermann directs Accenture’s thought leadership research machine. As Global Managing Director for Accenture Research, he runs a 350-person unit that has been helping the $63 billion (revenue) global consulting, IT services and outsourcing company stay on the forefront of digital expertise. He created the company’s Strategy Research team, which today is located in North America, Europe, Latin America, Africa, and Asia Pacific. Francis moved from Paris to New York City in 2015 to expand the team.

A Chief Economists Community member of the World Economic Forum and a Corporate Strategy Professor at Sciences Po, Francis has a world of experience to draw from. In this episode of "Everything Thought Leadership," he has joined Bob Buday for a deep dive into the evolution of thought leadership research at Accenture. Francis also touches on how Accenture is using generative AI and natural language processing in thought leadership research.

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Everything Thought Leadership – Accenture’s Digital Data-Fueled Thought Leadership Transformation

Mara Stefan is Vice President of Global Insights at ManpowerGroup, a $20 billion talent services firm – one of the largest in the world.  Over her 25-year career, Mara’s has done nearly everything in thought leadership,  from working with executives and their organizations to create thought leadership content to developing and executing thought leadership marketing strategies. Previous to Manpower, Mara headed global thought leadership marketing for the IT services giant Cognizant Technology Solutions, elevating eminence for the company’s Center for the Future of Work and its Digital Business and Technology business unit. She later led thought leadership strategy at The Adecco Group, another large talent services firm. Earlier in her career, Mara founded Emerge PR, a tech public relations firm that helped client small and large with content creation, market research, executive functioning, and more. 
 
Throughout her career, Mara has helped subject matter experts and their companies to gain recognition for their blockbuster ideas and solutions by facilitating big-name partnerships with the likes of TED, Thinkers50, and the World Economic Forum.
 
In this episode of Everything Thought Leadership, Mara talks in depth about her career journey, working and partnering with industry luminaries, the role of thought leadership for technology companies, and more.

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Everything Thought Leadership – Mara Stefan: Powering ManPower’s Data-Driven Insights

Maria Boulden, Gartner vice president and executive partner for sales, puts the sale back in sales. She has led cream-of-the crop sales teams for over 30 years. Her experience includes a collective 30 years at DuPont, the $13 billion revenue global chemical company, and running many global sales groups. 

In 2019, Maria decided to take her sales and coaching expertise to Gartner. On her LinkedIn profile, she describes her role at the $5 billion research firm as networking, supporting, coaching, guiding, and challenging “those who lead, network, support, coach, guide and challenge their company’s sales team.” 

Maria spoke with Bob Buday about bridging the gap between thought leadership professionals and salespeople, who are often unaligned. On this episode of “Everything Thought Leadership,” she goes into detail on how they can collaboratively engage B2B buyers and generate revenue.

Visit Maria Boulden’s bio on Gartner: https://www.gartner.com/en/experts/ma...


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Everything Thought Leadership – Bridging the Thought Leadership & Sales Force Divide – Maria Boulden

The detrimental impact of air pollution is already evident, so it is no longer an option for cities to stick with unhealthy practices. Embracing the shift towards clean air is not only beneficial for health but also for the economy.

#healthycities #greenspaces #AirPollution #CleanAirMatters #climateaction #theclimatecrisisisahealthcrisis #COP27 #UNFCCC #WHO #HarvardPublicHealthReview #globalhealth #healthequity #health #equity #publichealth #HarvardChanSPH #harvardphr #Harvard #HarvardUniversity @harvardchansph @harvardphr @harvard HPHR.org

An Opportunity to Build Healthy Cities by Kate Okorie

Kimberly Eddleston is an inspiring thought leader on entrepreneurship and family businesses, and specifically how family dynamics can affect the those companies for better or worse. With a Ph.D. from the University of Connecticut, Kim became an award-winning researcher focused on family business. She has won best paper awards from the Family Firm Institute, Diana International Conference on Women’s Entrepreneurship, and the Journal of Small Business Management.

Kimberly is a professor of entrepreneurship and innovation at Northeastern University’s D’Amore-McKim School of Business. She is also the co-founder of FamilyBusiness.org, a sister site to Entrepreneur & Innovation Exchange that now receives over a million views a year. Both online academic journals are funded by the Schulze Foundation. FamilyBusiness.org focuses on current and future family business owners, entrepreneurship students, and entrepreneurship professors. The website publishes content regularly: written guides, case studies, explanatory videos, and more on the stickiest of challenges facing family businesses, from succession to maintaining healthy relationships.

Kimberly Eddleston speaks with Bob Buday on this episode of Everything Thought Leadership about how FamilyBusiness.org found and expanded its niche as a crucial source of information. If your organization is looking to create a successful thought leadership journal, don’t miss this episode.

ETL – Kim Eddleston on Attracting a Big Audience to Thought Leadership Journal FamilyBusiness.org

Jonathan Dahl is the vice president and chief content officer of Korn Ferry, a $2.8 billion global organizational consulting firm. He is an instrumental part of the thought leadership machine at Korn Ferry, having helped develop several new content programs. These include “This Week in Leadership,” a column in which Korn Ferry experts weigh in on recent business developments, and the Briefings Podcast, a new show examining big workplace trends. On its own, “This Week in Leadership” attracts more than 4 million page views a year.

In this episode of Everything Thought Leadership, Jonathan joins Bob Buday to dive into the genesis and impact of these content offerings.

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ETL – Jonathan Dahl on How Korn Ferry Experts Weigh in on Daily Business News for Millions of Views

Malcolm Frank is the CEO of TalentGenius, a team of tech professionals dedicated to helping knowledge workers find the innovative AI tools their business needs, find AI powered jobs, and more. This Yale University graduate is considered one of the foremost authorities and visionaries in technology services, teaching companies how to master the growing game-changer that is AI and find community among technology professionals. Vinnie Mirchandani, former Gartner analyst and a previous guest on Everything Thought Leadership, called him “One of the smartest marketing and strategy execs [he has] had the privilege of working with.”
 
Prior to starting TalentGenius, Malcolm served as Digital Business & Technology President at Cognizant for a time, where he managed the firm’s large portfolio of digital engineering, SaaS, Cloud, as well as application development and modernization services. Previously, he ran Marketing and Strategy at Cognizant. While in this role, he created Cognizant’s Center for the Future of Work: a thought leadership treasure trove that supercharged the company’s brand and revenue growth.
 
He has a rich history with Buday TLP COO Alan Alper too, whom he tapped to run Cognizant’s thought leadership program. In this episode, Malcolm has reunited with Alan to discuss the evolution of the thought leadership profession, how to build a superior thought leadership program, advice for budding thought leaders, and more. You won’t want to miss this insightful conversation.


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ETL – A Frank PoV on Thought Leadership with Tech Services’ Malcolm Frank

Anthony Marshall and Cindy Anderson are two leading lights within the IBM Institute for Business Value (IBV), IBM’s acclaimed thought leadership think tank.
 
Anthony serves as Senior Research Director of Thought Leadership for the IBV. In this role, he heads a global team of industry experts, statisticians, economists, and analysts who deliver actionable, data-vetted articles and reports on trends across numerous industries, technologies and operational management issues.
 
Cindy, meanwhile, is the Chief Marketing Officer and Global Executive for the IBV and oversees its editorial, design, and user engagement. In her previous role at the Project Management Institute, she served as a high-profile author and speaker at TEDWomen workshops and global conferences in India, Mongolia, China, and other countries.
 
These two highly accomplished IBV leaders have joined Buday TLP’s Alan Alper on Everything Thought Leadership to discuss IBV’s data-driven approach to thought leadership, how thought leadership has evolved over time, IBV’s co-branded thought leadership initiatives with big names like SAP, and the future of thought leadership in the world of generative AI.


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ETL – IBM’s Institute for Business Value: Reaffirming Trust, Quantifying Thought Leadership’s ROI

Evan I. Schwartz is an accomplished thought leader who marries storytelling with innovation to profound effect. He has written articles for the likes of Harvard Business Review, The New York Times, WIRED, American History and more. His books, which include "JUICE: The Creative Fuel that Drives World-Class Inventors" and "The Last Lone Inventor," have received rave reviews for their insightful breakdowns of legendary innovations, innovators, storytellers, and frameworks for business success. Beyond that, Evan has produced incredible documentaries and screenplays for the likes of Netflix, Showtime, and others.
 
He currently serves as a freelance research editor for InnoLead, a media company that focuses on innovation, strategy, and R&D. He is also seeking a home for his latest screenplay, a rom-com feature film on the climate crisis, called "Sea Changers".
 
Simply put, Evan is a thought leadership master-craftsman who's journey from recovering tech journalist, to book author, to management consultant storyteller, to filmmaker is a story in and of itself. A story he will tell on the next engaging episode of Everything Thought Leadership, coming February 5. In this not-to-be-missed episode, Evan will discuss his career journey, the importance of thought leadership books, and how to grow your thought leadership career.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
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ETL – Tips for Mastering Thought Leadership Storytelling with Evan Schwartz

Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din.

On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics.


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ETL – Michelle Swan on How Tercera & its Portfolio Companies Succeed with Thought Leadership

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

HPHR Journal (formerly Harvard Public Health Review) is published by The Boston Congress of Public Health, which seeks to democratize public health.

New tracks tagged #thought leaders