Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din.

On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Michelle Swan on How Tercera & its Portfolio Companies Succeed with Thought Leadership

MIT Sloan Management Review is quite selective about the content it accepts, both articles and content proposals. If you want to be an influential thought leader who publishes in a prestigious magazine like MIT SMR, you need to understand its editorial review process. 

When it comes to the editorial process, MIT SMR Editor-in-Chief Abbie Lundberg is a 40-year content publishing veteran who has seen and heard it all. She previously worked at Harvard Business Review’s Analytic Services unit and was Editor-in-Chief at CIO magazine.
 
She knows it isn’t enough to simply read and draw insights from the works of other authors. Writing stand-out articles and content proposals on strategic business management issues requires deeper thinking. Tune in as Abbie discusses how you can appeal to MIT Sloan Management Review’s editorial process, the magazine’s programmatic approach to thought leadership publishing, how it taps new and established sources of break-through thinking, its view on the role of generative AI tools, and more.

ETL – The Editorial Lens of MIT Sloan Management Review: Abbie Lundberg

How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time.

PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business."

Tom’s career in thought leadership is highly instructive. Don’t miss the opportunity to learn from him on this episode of Everything Thought Leadership.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – How a Digital "strategy + business" Helps PwC Stand Out

Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot’s data set contains BCG’s cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership.

Spurring BCG’s AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order.

Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG’s AI initiatives (including GENE and an upcoming tool called “Scribe”).


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Boston Consulting Group's Generative AI Thought Leadership Experiments

On this episode of The Transfix Take On, Aaron Alpeter, principal and founder of Izba, dives into the critical role of supply chain optimization in the fast-paced world of e-commerce. Aaron shares his passion for supply chain management and the impressive journey behind building the Izba empire. He shares the importance of profitability and understanding your Ideal Customer Profile (ICP) as essential steps for businesses looking to be acquisition-ready. We also cover how election years can disrupt e-commerce sales, and he shares his big bet on the future convergence of e-commerce and retail strategies!
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Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.

The Transfix Take On: Supply Chains That Need a Little TLC feat. Aaron Alpeter, Izba

With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.

In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.

Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”

If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.


“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Rohit Bhargava: How to Create Non-Obvious Insights in Thought Leadership

If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She’s going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms.

A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless."

In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents.

Learn how your business and management books can excel in the marketplace of ideas.



“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – Aevitas Agent & Ex-McGraw-Hill Publisher on The State of Thought Leadership Books

Episode 1: The Undeniable Creative Spirit

Thought leaders may believe that great ideas are what attracts clients. But business development expert Mo Bunnell says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers how to build highly productive, life-long business relationships. 

The accomplished thought leader speaks with Bob Buday about why thought leaders and thought leadership professionals who want ideas to travel farther should focus as much on developing relationships with key people as they do on developing key concepts.

“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice-over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/ 
https://freemusicarchive.org/music/Jahzzar/ 
https://creativecommons.org/licenses/by-sa/4.0/

ETL – “Give to Grow” Author on Building a Relationship Ecosystem

Teresa Valerio Parrot and Erin Hennessy close out the fall semester by examining shifting trends in college presidencies and thought leadership, offering insights into the evolving challenges facing higher education. 

S3. Ep.06 - Shifting Realities

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

Welcome to the Transfix Take On, a show for the logistics and supply chain world where we switch gears into the hot topics of trucking. For more information, visit: www.transfix.io

New tracks tagged #thought leadership