With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler is the world’s largest architecture and design firm. It is also a pioneer in that industry in using thought leadership to promote its expertise – and develop new expertise.

As global editorial director, Sam Martin oversees the firm’s key channels: Dialogue magazine, Design Forecast, the Gensler blog, and Gensler’s social media accounts. He is the perfect person to dive into why thought leadership has become important to Gensler, and its innovative approaches to research, publishing and marketing the firm’s expertise. 

Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.

ETL – How Architecture Powerhouse Gensler Designs Its Thought Leadership Programs – Sam Martin

I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."

"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. 

Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.

New tracks tagged #thoughtleadership,