One of the ways organisations are looking to unlock more avenues for business and operational growth is through data. Couple it with AI, the possibilities are almost endless. 

In this round of cocktails, ThoughtWorks Australia’s Director of Data and AI Practice David Colls talks to us about data and AI capabilities and how they can be tapped for product development and business strategies. He also shares the ethical and societal implications of the growth of big data and AI and what our responsibilities are in the process.

Data and AI with David Colls

The Devil Went Down To Georgia cover
Battle of the Agile Bands 2014

Sparkle Motion - The Devil Went Down To Georgia

Amid technological advancements and shifting organizational landscapes, former CTO of ThoughtWorks, Rebecca Parsons, takes this episode to build the bridge between technology and business impact.

Challenging a common fear in the ecosystem of “technology being commoditized”, she explores how it can transcend industries to become a core enabler of differentiation if it’s integrated with a deeper sense of understanding user experience and needs. 
This episode offers a wealth of knowledge and delves into themes such as creating outcome-driven governance models, building unbiased technology, and driving sustainable architecture.

As the co-author of “Building Evolutionary Architectures”, and a thought leader in software technologies for decades, Rebecca has had a front-row seat to the transformation of every company into a technology company.

Highlighting the unique nature of software—its “softness” and malleability to learn and adapt—she emphasizes that the future of competitive advantage lies in deeply understanding users and building meaningful relationships beyond the software itself.
In the episode, she also points to compelling reflections on the democratization of tools, the integration of sustainable practices, and the challenges of navigating AI’s energy-intensive demands - leaving you curious and thoughtful about the future. 
Join along as she sets the tone on how to build an organization that’s ready for the complexity of a tech-first future. 


Key Highlights
👉 Technology is no longer a supporting function but a central enabler of business strategy, shaping how organizations differentiate themselves in an increasingly commoditized landscape.
👉 Legacy systems can act as both anchors and accelerators for innovation, depending on how organizations navigate their integration with evolving business models.
👉 The future of competitive advantage lies in understanding users deeply, building trust, and creating meaningful relationships beyond the software itself.
👉 Balancing short-term pragmatism with long-term vision is critical for organizations, requiring principle-based frameworks that adapt to changing market and technological landscapes.
👉 Continuous delivery and evolutionary architecture enable organizations to respond to rapid change while minimizing risks, fostering a culture of adaptability.
👉 Ethical technology practices are no longer optional, as bias and inclusivity issues have tangible impacts on user trust, market share, and regulatory compliance.
👉 Sustainability in technology is gaining traction, with green engineering and energy-efficient practices becoming business imperatives amidst growing demands from AI and other resource-intensive innovations.

Topics /chapters
(00:00) Why Every Company Is Now a Technology Company—and What It Means for the Future - intro
(00:57) Introducing Rebecca Parsons
(03:17) The role of technology in organizations
(08:11) Building a Competitive Advantage through Technologies
(16:55) Leading with a Human-Centered-Approach through Democratization of Technology
(21:17) Long and Short Term Vision in Technology
(26:16) Organizational Approach of Technology Capabilities
(34:01) Creating Coherence in Organizations
(41:32) Technological Integration and Organizational Implications
(47:57) Sustainability for Business Resillience
(52:14) Breadcrumbs and Suggestions

Remember that you can always find transcripts and key highlights of the episode on our website: ⁠https://www.boundaryless.io/podcast/parsons-rebecca
⁠
Episode recorded on Dec 03, 2024

Find out more about the show and the research at Boundaryless at ⁠⁠boundaryless.io/resources/podcast⁠⁠

Get in touch with Boundaryless:
Twitter: ⁠⁠twitter.com/boundaryless_⁠⁠
Website: ⁠⁠boundaryless.io/contacts⁠⁠
LinkedIn: ⁠⁠www.linkedin.com/company/boundaryless-pdt-3eo⁠⁠

Music
Music from Liosound / Walter Mobilio. Find his portfolio here: ⁠https://blss.io/Podcast-Music⁠

#113 - Why Every Company Is Now a Technology Company with Rebecca Parsons

A special ThoughtWorks remix of Rebecca Black's "Friday"

Monday

In Episode #10 of Practical Product, Craig and Rimas are joined by Suzie Prince from ThoughtWorks. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.

Suzie describes her learnings from that experience and shares practical tips on managing a product end-of-life such as piecemealing the announcement, gradually removing product functionality and rotating staff who support the product.

Subscribe in iTunes

Practical Product - Ep. #10, Killing Products Gracefully

Retail commerce has rapidly moved towards a fine blend of both offline and online experiences. Today, customers switch seamlessly between physical and digital stores. Customer journeys are so intricately integrated now, that the idea of e-shopping being a distinct activity when compared to brick-and-mortar shopping is disappearing.
Here are 5 must-have push notification campaigns guaranteed to help you power higher CTRs, conversions, user engagement, and retention over a period:
1.Cart Abandonment Campaigns
If the user has added an item to the cart, it implies that he/she has solid purchase intent. The reasons to not check out could be many –
shipping cost, complicated checkout process, poor return policy, mandatory account creation being the few major ones.
Use the product’s image in the notification to instantly attract the user’s attention. Deep link the notification so that the user lands on the exact page from where he/she can complete the transaction. You could also entice the user with a price drop offer or highlight a favourable product review to further incentivize and motivate a purchase decision.
2.Wish List Campaigns
A user adds a product to the wish list only if he/she is interested in it. So, a little nudge or reminder might work in making him/her buy it.
experiment with your push notification content by highlighting that the stock is limited, or the product is available for a lower price for the next 24 hours only. The goal of such campaigns is to entice the user to complete the purchase or at least add the item to their shopping cart.
3.Cross-sell and Upsell Campaigns
Amazon reportedly attributes as much as 35% of its sales to cross-selling through its “customers who bought this item also bought” and “frequently bought together” options on every product page. Classic cross-selling push notifications can include recommendations around related products so your user doesn’t need to look for necessary components or accessories. 
For instance, a memory card for a digital camera and a cover and a screen guard combo for smartphones increase the chances of the higher order value on a one-time purchase.
When you suggest and help your customers with meaningful recommendations through cross-selling and upselling push notification campaigns, you not only boost your revenues but also improve your customer lifetime value (CLTV)
4.Browsing Behaviour-Driven Campaigns
Users often browse items on your app or website but neither do they buy them nor do they add them to their wish list. While they may not have exhibited any purchase intent, their behaviour is indicative of minor interest, at least. Such in-app or web behaviour, thus, provides you with valuable data-driven insights. Based on their browsing behaviour, you can send highly personalised and contextual messages that entice or remind the users of their interest in those products. Use large images that ring a bell. Deep-link your notifications to redirect users to the exact page of the product they have browsed.
5.Product Review Campaigns
91% of 18-34 year old customers trust online reviews as much as personal recommendations.
68 % users form an opinion about products and the brand after reading between one and six online reviews. But, seeking feedback and asking your users to write reviews has always been challenging. This is where well-crafted push notification campaigns can help you get those precious reviews. Since you are asking for your users’ time, you must incentivise their effort. You may offer a reward in terms of loyalty points or a discount coupon on their next transaction, for every product review they write! The timing of such push notification campaigns is also critical. Ensure that these messages reach your users after an appropriate time period, post product purchase and usage.

5 Effective push notification to improve e-commerce conversions (made with Spreaker)

Neste episódio da série Trajetórias, Grazi Mendes, Head de Pessoas da Thoughtworks contribui para uma conversa inspiradora sobre futuro do trabalho, o papel das empresas e da liderança no desenvolvimento de pessoas e mais.

Trajetorias #4 - Grazi Mendes, Head de Pessoas da Thoughtworks: Construindo empresas humanizadas

In episode 16 of O11ycast, Charity and Liz are joined by Abby Bangser of MOO. They discuss observability from a testing engineer’s perspective, the key factors that lead a company to spin up a testing team, and the highlights of DeliveryConf 2020.

O11ycast - Ep. #16, Observability and Test Engineers with Abby Bangser of MOO

ThoughtWorks Director and Software Architect Neal Ford sheds light on how polyglot programming has paved the way towards more efficient software development. He explains how polyglot also extends the capabilities of developers operating in low-code environments, allowing them to build complex applications while addressing the most difficult parts of building software.

Defining Polyglot Programming with Neal Ford

Oh My Job! 
EP.7 คนแบบไหนที่บริษัทไอทีมองหา เราจะพาไปพูดคุยกับพี่ยศ Talent Acquisition Lead จาก ThoughtWorks ที่ปรึกษาด้านซอฟต์แวร์ระดับโลก
ว่าคนไอทีเขาทำงานกันยังไง แล้วคนลักษณะแบบไหนที่บริษัทไอทีต้องการ พร้อมแชร์วิธีการทำงานและการสัมภาษณ์งานของ ThoughtWorks

Host : แป๊บ อธิชา คำภิบาล / กุล กุลประภา บุญโต
Editor : เจมส์ จิรายุ ตั้งวงศ์วราชัย
Graphic Designer : เนเบ ปารย์พิชชา ภณธัญญพาณิชย์ / ฝ้าย จิราภรณ์ พุทธวงค์

Oh My Job! EP.7 คนแบบไหนที่บริษัทไอทีมองหา จาก ThoughtWorks ที่ปรึกษาด้านซอฟต์แวร์ระดับโลก

Heavybit is the leading early-stage investor in enterprise infrastructure. Since 2013, we've helped launch and scale visionary technical startups—from DevSecOps and feature flagging to AI code generation and beyond. We go hands-on from day 0, backing founders as they turn code into companies and build the future of software from the bottom up to the top down.

I am a Digital Marketer. I help companies building their Brands. I have done some of the amazing performance marketing campaigns with High returns. I am good with Google Ads, Facebook Ads, LinkedIn Promotions, Twitter Campaigns etc. I do help people build their website. My personal Blog is merrykit.co.in.

Boundaryless helps global customers with Business Strategy and Organization Design for the age of Ecosystems.
We do it by creating openly accessible frameworks and by supporting a community of organizations, institutions, and individuals through workshops, training, and consulting services. 

In this space we host all our audio recordings, including the Boundaryless Conversations podcast, a show focused on exploring the future of large scale organising by leveraging on technology, network effects and shaping narratives. We explore how platforms can help us play with a world in turmoil, change, and transformation: a world that is at the same time more interconnected and interdependent than ever but also more conflictual and rivalrous. 

We used to be online at platformdesigntoolkit.com... now find us on our new website: www.boundaryless.io!

Email: hello@boundaryless.io

Coding Over Cocktails is created by TORO Cloud, a company that offers a low-code, API centric platform for application development & integration.

This podcast series will tackle issues faced by enterprises as they manage the process of digital transformation, application integration, low-code application development, data management, and business process automation.

Watch out for exciting and engaging content from guests who will touch on topics such as APIs as the center and foundation of applications, integrations, and business processes.

Popular tracks tagged #thoughtworks