In der neusten Folge vom OMT-Podcast diskutieren Mario Jung (OMT GmbH) mit Tracking-Expertin Mira Rodrigues (miralytics.io) über das heiß diskutierte Thema Server Side Tracking – und warum es nicht die universelle Lösung für alle Tracking-Probleme ist.
💡 Key Takeaways für Online-Marketer:innen:
·         Datenqualität bleibt das zentrale Problem: Viele Unternehmen vertrauen ihren eigenen Daten nicht. Selbst bei intensiver Pflege und Kontrolle schleichen sich Fehler ein – das führt zu Unsicherheit und ineffizienten Entscheidungen.
·         Server Side Tracking ist kein Allheilmittel: Zwar bietet es Vorteile wie höhere Datenqualität und weniger Einfluss durch Adblocker, doch es löst nicht alle rechtlichen und technischen Herausforderungen. DSGVO und ePrivacy bleiben bestehen – auch Server Side Tracking braucht Consent.
·         Technik ≠ Transparenz: Die Technologie erlaubt tiefere Eingriffe, birgt aber auch Risiken. Gerade kleinere Unternehmen laufen Gefahr, aus Unwissenheit oder Leichtsinn gegen Datenschutzrichtlinien zu verstoßen.
·         Nicht für alle sinnvoll: Für KMUs ohne datengetriebene Prozesse oder mit begrenztem Budget lohnt sich der Aufwand oft nicht. Wer nicht aktiv mit Daten arbeitet, sollte sich gut überlegen, ob sich die Investition in Server Side Tracking wirklich auszahlt.
·         Wissen ist Macht – auch im Tracking: Viele Marketer:innen wissen nicht genau, was sie tracken oder wie ihre Tools funktionieren. Das führt zu Missverständnissen und falschen Entscheidungen. Erst wenn klar ist, welche Daten wie erhoben und genutzt werden, kann Tracking wirklich sinnvoll sein.
🚀 Willst Du wissen, ob Server Side Tracking für Dein Unternehmen Sinn macht? Oder kämpfst Du mit Datenchaos und fehlender Transparenz? Dann hör jetzt rein in den OMT-Podcast mit Mira Rodrigues und erfahre, wie Du Tracking wirklich strategisch und datenschutzkonform einsetzen kannst.
👉 Jetzt reinhören und smarter tracken!
Shownotes:

👩‍🦱 OMT-Expertenprofil: https://www.omt.de/experte/mira-rodrigues/
ℹ️ Mario Jung beim OMT: https://www.omt.de/experte/mario-jung/
ℹ️ SISTRIX SEO Talk Runde 6: https://www.omt.de/webinare/sistrix-seo-talk-6/
ℹ️ Die besten Stape-Agenturen: https://www.omt.de/online-marketing-tools/stape/agenturen/
ℹ️ Werde Speaker:in beim OMT-SUMMIT 2026 in Düsseldorf! (Call for Papers): https://www.omt.de/call-for-papers-omt-summit/
ℹ️ OMT-SUMMIT: https://www.omt.de/summit/🧠 Kostenfreie OMT-Webinare:  https://www.omt.de/webinare/
📘 Kostenfreies Online Marketing Magazin:  https://www.omt.de/magazin/
🔊 OMT-Konferenz:  https://www.omt.de/konferenz
🎙 OMT-Online Marketing Podcast:  https://www.omt.de/podcast

Cookies am Limit Server Side Tracking als letzte Hoffnung (Mira Rodrigues) | OMT-Podcast #285

"God’s word is the deep current that moves our lives with certainty. If God has spoken his word to you, then nothing can ever change his purposes for your life. "

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net

#595 - God-tracking is living and moving and having your being in his exclusive purpose

"Yehovah's word is the deep current that moves our lives with certainty. If Yehovah has spoken his word to you, then nothing can ever change his purposes for your life."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net

FTC#334 - Following the Cloud is living and moving and having your being in his exclusive purpose

"He is acquainted with all your ways. So, pray with the psalmist, “Search me, O God, and know my heart. And lead me in the way everlasting."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net

#596 - God-tracking is knowing he is acquainted with all your ways

"He is acquainted with all your ways. So, pray with the psalmist, “Search me, O Yehovah, and know my heart. And lead me in the way everlasting."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net

FTC#335 - Following the Cloud is knowing he is acquainted with all your ways

“It is not only a sin to not take a Sabbath, but it’s also foolish!”

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net

#GTWD 367 - God-tracking is taking a God-given Sabbath rest. Beware of burnout

"God created the universe in six days and then rested on the seventh. He set us the example of the Sabbath so that we might rest."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net

#597 - God-tracking is taking a God-given Sabbath rest. Beware of burnout

"Yehovah created the universe in six days and then rested on the seventh. He set us the example of the Sabbath so that we might rest."

THESE RADIO PROGRAMMES HAVE BEEN MADE POSSIBLE BY KIND DONATIONS OF SURE REALITY VISION PARTNERS. TO PARTNER WITH US VISIT, https://www.surereality.net/become-a-vision-partner/

This radio programme has been sponsored by:

CHRISTIAN APPAREL TN, faith-based top-quality tees, hoodies, sweatshirts and accessories.
https://christianappareltn.com/

Sheshela Shakan Network
PRAY WITHOUT CEASING...
https://www.sheshelashakan.org/
.................................................
A Sure Reality production
http://surereality.net 

FTC#336 - Following the Cloud is taking a deserved Shabbos rest. Beware of burnout

Carla Morrison, Pablo Alborán - Si Te Quedas- VERSIÓN BACHATA

KARAOKE PISTA Carla Morrison, Pablo Alborán - Si Te Quedas- VERSION BACHATA

Gloria Estefan, NATHY PELUSO - Chirriqui Chirri   REMIX  

KARAOKE PISTA Gloria Estefan, NATHY PELUSO - Chirriqui Chirri  Remix

Dudley Anderson was born and raised in Johannesburg, South Africa. After graduating from Bible College in 1990, God opened the way for Dudley to branch out into Christian radio. As a musician and worship leader he developed a heart for Christian music, which became the main thrust of his radio work in South Africa. 

 In 1996 God called Dudley and his family to the United Kingdom where he now works as a radio programme producer and presenter. Dudley also writes a FREE weekly e-mail devotional called, GodTracker, available at surereality.net

Dudley Anderson is married to Karen-Leigh and has two adult children, Kerryn and Ryan.

E-mail Dudley at dudley@surereality.net

LAS MEJORES PISTAS Y KARAROKES PARA CANTANTES !!!
ESCRIBENOS A karaokelbs@gmail.com y pidenos la pista que necesites , las que estan aqui son solo una pequeña cantidad de nuestro catalogo de mas 10.000 pistas de todos los ritmos y estilos.

OMT - Der Online Marketing Podcast

Der Online Marketing Podcast von OMT-Gründer Mario Jung. Ob mit prominenten Experten, überzeugenden Newcomern oder alten Bekannten aus der Branche - gesprochen wird über alles, was rund um das komplexe und spannende Thema Online Marketing anfällt. Halte Dich selbst auf dem Laufenden und profitiere von hochwertigem und direkt anwendbarem Input! Hands on durch und durch!

Mehr zum OMT und alles rund um das Thema Online Marketing, findest Du unter omt.de

New tracks tagged #tracking