Dean Tellone on How To Develop A Unique Value Proposition For Your Business.

How To Develop A Unique Value Proposition For Your Business

This audio summary of Neil Morgan's Marketing Track presentation at our UWEBC Annual Conference on October 1, was auto generated using Google's Notebook LM tool.

Through a blend of theoretical frameworks and practical examples, Neil will highlight the critical importance of developing robust marketing capabilities that align with organizational goals. Attendees will gain valuable perspectives on creating a cohesive marketing strategy that not only meets current market demands but also anticipates future challenges and opportunities.

Strategic Excellence in Marketing: Enhancing Organizational Effectiveness

Revisit timeless insights from Alberto Savoia, Google’s first engineering director and the driving force behind the launch of AdWords, in this re-released 2019 ETL episode. As the creator of “pretotyping” and author of The Right It, Savoia tackles one of innovation’s greatest challenges: ensuring you’re building a product the market truly wants. With 80% of innovations failing—even when executed competently—Savoia reframes success as not only building it right, but first building the right “it.” This episode offers powerful strategies for entrepreneurs, product managers, and innovators looking to test ideas quickly and minimize risk in today’s rapidly changing business landscape.

The episode first aired on March 13, 2019


Alberto Savoia (Google) - Build the Right It [ETL Looks Back]

🎧 Apa Itu Value Proposition? Rahasia Biar Bisnismu Melekat di Hati Customer!

Pernah kepikiran kenapa ada bisnis yang gampang banget diingat dan dicintai customer, sementara ada juga yang cepat dilupakan? 🤔
Jawabannya ada di Value Proposition!

Value Proposition itu ibarat “janji” yang bikin orang mau pilih produk atau jasa kamu dibanding kompetitor. ✨
Di episode ini, kita bakal bahas:
✅ Apa itu Value Proposition dengan bahasa sederhana
✅ Kenapa penting banget buat bikin bisnismu lebih menonjol
✅ Cara gampang merumuskan Value Proposition biar customer merasa “ini yang gue cari!”

Cocok buat kamu yang baru merintis usaha, pelajar bisnis, atau pengen bikin brand lebih kuat di mata pelanggan 🚀

💡 Yuk dengerin sampai habis dan temukan cara bikin bisnismu lebih berkesan!

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#valueproposition #branding #marketing #bisnis #betabisnis

Apa Itu Value Proposition? Rahasia Biar Bisnismu Melekat di Hati Customer

The UWEBC brings together executives, managers and senior practitioners from leading companies to learn from each other in the areas of marketing, human resources, technology, supply chain, and customer service.

Dean Tellone, also known as Dino, is a financial expert based in Anaheim, California. Mr. Tellone established Tellone Financial Services in 1975, and he is still the President and CEO today. Dean has been integral in the company's transformation over the years. His business provides financial planning services for homeowners, such as estate planning, retirement planning, accounting, taxes, and foreclosure alternatives. Dean understands that employees can make or break a business, and he has spent time and money on recruiting the best people for his company. Some of his hires have been with Tellone for more than 25 years.
Dean has a deep love for music, which has been his passion for quite some time. As a hobby, he was part of a band in the past, and anyone interested can discover his recorded music online. He continues to nurture his fondness for music, regularly singing and playing the piano. It seems highly improbable that this passion will ever wane.

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The team at Stanford eCorner believes in the powerful combination of evidence and imagination. We share original stories from informed leaders in academia and industry that focus on innovation, startups, culture, and strategy. The goal: empower you to bring bold ideas to life. 

Stanford eCorner is led by the Stanford Technology Ventures Program (STVP), the entrepreneurship center in Stanford University’s School of Engineering.

New tracks tagged #value proposition