In this episode we host Brenton Thomas, Founder of Twibi, in a conversation about effective digital marketing strategies for restaurants. Brenton advises starting with Google and Facebook ads due to their high return potential and suggests focusing on conversion tracking and consistent messaging across platforms. He recommends search campaigns and performance max campaigns for targeting high-intent customers and emphasizes the importance of optimizing Google My Business for local SEO. Brenton also touches on the value of high-quality photography and the challenges of adapting to algorithm changes, offering practical tips for small restaurants, including...

- Recommendations for channel usage and budget allocation, emphasizing Google ads and Facebook ads
- Importance of setting up conversion tracking on Facebook for ad optimization
- Utilizing Google ads, including search campaigns and performance max campaigns
- Emphasizing the significance of optimizing Google My Business profiles and local SEO
- Incorporating short-form videos into performance max campaigns and focusing on lifestyle in video content
- Value of portraying the dining experience through images and high-quality photography
- Challenges of keeping up with evolving algorithms and privacy policies

Timestamps and other highlights from the episode include:

Digital Marketing Overview (00:00:32)
Brenton gives an overview of Twibi's digital marketing services, including Google ads, Facebook ads, Instagram, and email marketing.

Channel Recommendations (00:01:35)
Brenton recommends Google ads and Facebook ads for restaurants, advises against using Twitter and TikTok, and suggests split testing between Google and Facebook ads.

Facebook Advertising (00:02:33)
Discussion on setting up conversion tracking on Facebook and optimizing for specific events like purchases and email collections.

Google Ads Strategy (00:05:54)
Brenton explains the importance of starting with a search campaign and utilizing performance max campaigns for Google properties.

Local SEO and Business Citations (00:08:16)
The importance of optimizing Google My Business profiles and utilizing local business citations for better visibility.

Video Advertising (00:10:02)
Brenton discusses the inclusion of video in performance max campaigns and its effectiveness in advertising.

Content Creation for Restaurants (00:11:07)
Tips on creating content that showcases the experience and lifestyle around the restaurant, rather than just the food.

Keeping Up with Changes (00:12:44)
Discussion on how to stay informed about algorithm changes in digital marketing, including utilizing email updates and working with agencies.

Digital Marketing Tips (00:14:23)
Brenton recommends starting with Facebook advertising and shares technical tips for tracking attribution in Google Analytics.

Episode Host: Jaime Oikle - Episode Guest: Brenton Thomas

Be sure to check out the episode... Find out more at https://www.twibiagency.com & https://www.runningrestaurants.com.

212: Effective Digital Marketing Strategies for Restaurants

Welcome back to AI Tech News Today! I'm Aurora, joined by my fabulous co-host, Isabelle. Today is October second, two thousand twenty-four, and we have some intriguing updates in the world of artificial intelligence to discuss. Let's dive right in!

first, bizarre ai podcast experiment draws attention. A Reddit user utilized Google’s Notebook Language Model to create a podcast featuring AI hosts who suddenly spiral into existential dread upon realizing that they are merely lines of code. The bizarre scene serves as a humorous reminder of AI's uncanny ability to reflect human-like dilemmas, even if it's all just a Sunday project gone a bit too deep into philosophy.

second, Telescope enhances lead generation with ai. This new platform allows users to describe their ideal customer in natural language. The AI then generates a targeted list of leads that sales and marketing teams can directly export into their Customer Relationship Management systems or download as a .CSV file. This simplifies the outreach process, helping teams discover new opportunities faster. Plus, it comes with a freemium pricing model, so you can try it before you buy.

third, GoEnhance AI reimagines video and image content. This AI-powered platform allows users to transform videos and images with style changes, face swaps, and resolution enhancements. Simply upload your media, select a transformation option, and let GoEnhance do the rest. It’s perfect for content creators wanting to add flair to their visuals, and photographers looking to upscale images effortlessly. A paid subscription is required, but there's a free trial to test its capabilities.

fourth, Epsilla simplifies building ai agents. This all-in-one platform enables users to develop and deploy AI agents without needing to write code. Users can upload their data, configure settings, and get their AI agent up and running in no time. It boasts efficient data retrieval tools and is available through a freemium pricing model, making it accessible for businesses of all sizes.

fifth, Zivy helps manage communication overload. If you’re tired of being bombarded with notifications, this AI tool automatically categorizes messages into tasks, updates, and noise, allowing users to focus on what’s important. It learns from user interactions to improve its sorting process over time. This could be a game changer for busy professionals and teams alike.

And that concludes today’s news recap! We encourage you to stay informed about the developments in the world of artificial intelligence. Until next time, keep exploring the future of technology!

AI Innovations Transforming Marketing, Content Creation, and Communication Management in October 2024

Hello everyone, it’s Aurora here, joined by my co-host Isabelle. Today is January twentieth, twenty twenty-five, and we’ve got some fascinating headlines in the world of Artificial Intelligence that you won’t want to miss. So, let’s dive right in!

perplexity AI proposes merger with TikTok U.S. amid regulatory uncertainty. In a bold move, Perplexity AI has proposed a merger with the U.S. branch of TikTok, allowing existing investors from ByteDance to keep their equity stakes. As regulatory scrutiny looms over TikTok, this merger could potentially bring enhanced video capabilities to Perplexity's platform, making it a player in the fast-paced video content landscape. 

OpenAI to launch o3 mini model with enhanced reasoning in weeks. Get your calendars ready, because OpenAI is on the brink of launching its new o3 mini model. This version promises enhanced reasoning capabilities and will roll out an updated version of ChatGPT alongside an Application Programming Interface for developers. It reflects OpenAI’s commitment to evolving its model by incorporating user feedback, something we all appreciate!

perplexity acquires Read.cv to expand professional networking tools. In another strategic move, Perplexity AI has acquired Read.cv, a professional social media platform that competes with LinkedIn. This acquisition aligns with Perplexity's goals to expand its corporate-focused functionality, indicating a growing interest in tools designed for professional networking. Seems like they are not just about search anymore!

OpenAI’s AI model for longevity science could revolutionize stem cells. OpenAI is raising eyebrows with its new model designed for longevity science. This innovative approach aims to create proteins that can transform regular cells into stem cells, potentially paving the way for breakthroughs in generating replacement tissues and rejuvenating organs. If all goes well, it might even help extend our lifespans — something I think we could all be on board with!

runway launches Frames, a breakthrough AI tool for creatives. Last but not least, Runway has launched a new tool named Frames! It aims to assist creatives by delivering realistic textures, natural lighting, and complex scene compositions. This game-changing tool is designed to offer more flexibility for artists and content creators alike.

That’s all for today’s news roundup! Be sure to keep up with us for more exciting developments in the world of Artificial Intelligence. Until next time, stay curious and keep exploring the vast universe of AI innovations!

Perplexity AI Proposes TikTok Merger and OpenAI Prepares to Launch Enhanced Reasoning Model

Dzisiejsza AI potrafi bez problemu wygenerować animacje i treści wideo na podstawie dowolnego scenariusza, samodzielnie je zmontować, poprawić jakość materiałów, zbudować realistyczne postaci i jeszcze dodać dubbing bez udziału aktorów. Na koniec – jest w stanie opracować strategię promocji i przewidzieć, które reklamy będą bardziej efektywne. Czy więc twórcy wideo mają się czego bać? AI generuje, nie tworzy i to wydaje się kluczowe. Sztuczna inteligencja nie potrafi wyjść poza dostępne schematy oparte na bazie danych; nie rozumie kontekstu kulturowego i emocjonalnego tak, jak ludzie, nie jest w stanie nawiązać relacji z klientem, wypracować indywidualnego stylu czy wejść w pracę zespołową, która jest tak ważną częścią procesu kreatywnego. Na razie więc, może być świetnym narzędziem wspierającym twórców.

A czy twórcy filmowi i reklamowi czują już oddech konkurencji na placach? Czy istnieje plan B? W jaki sposób angażować dzisiejszych odbiorców, których „attention span” wynosi ok. 9 sekund? Kto dziś interesuje się sztuką w jej głębszym znaczeniu? Czy odbiorcy są w stanie docenić twórczą kreatywność? Odpowiedzi na te m.in. pytania szukali: reżyser, scenarzysta i producent Miłosz Kozioł w rozmowie z naukowczynią i producentką wydarzeń kulturalnych Agatą Bisping.

Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: https://web.swps.pl/strefa-designu.



Wyzwania twórców – film, reklama i AI a nowe pokolenie odbiorców

Helping restaurants be more profitable! From marketing tips & operational insights to customer service how-tos, team building secrets & technology tidbits, RR delivers the key tools and techniques to help restaurant owners & managers solve the great mystery of running a profitable restaurant.

Strefa Designu Uniwersytetu SWPS to projekt popularyzujący wiedzę z zakresu projektowania: produktów, architektury, wnętrz, mody i komunikacji. Pokazuje, czym jest dobre projektowanie i w jaki sposób realizuje ono konkretne potrzeby użytkowników. Więcej informacji o projekcie: design.swps.pl

New tracks tagged #video content