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Episode 592: In an earlier episode we talked about our wish for simple to use ad platform on YouTube. Well YouTube has launched Promotions in beta and it is a really good first step. Michael is testing the Promotions platform and shares his early results and thoughts. Promotions shows some great potential. It makes running a ad on YouTube so much easier, though they could still do more. And, the results so far are not bad at all!

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Michael Brandvold is a freelance music industry consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide direction to large and small clients in the areas of online & social marketing as well as e-commerce and customer acquisition and retention.

Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for BIOHAZARD, Foghat, W.A.S.P. KISS, ACCEPT, SOiL, Dream Theater, Little Caesar, Narada Michael Walden, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

If you are interested in speaking with Michael about what he can do to assist with your marketing needs contact him online at:

email: me (at) mikebrandvold.com 
Website: www.MichaelBrandvold.com

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As a teenager in the Pacific Northwest, Jay smuggled his Canon F-1 into rock concerts to get the perfect shot of the likes of Van Halen, Queen and Cheap Trick. After college, he toured as a musician gaining invaluable experience in what it takes to create and promote an album. He later translated that knowledge as an executive with Universal, Sony and Warner Music Groups.

He moved to San Francisco and finally to Los Angeles for Universal Music where he worked for 18 years, most recently as VP New Media and Online Marketing for Universal Music Enterprises.

Jay has been on the cutting edge of Digital Sales & Marketing with Universal, Starbucks Entertainment, Fox and Warner Music. It is this unique perspective as a musician, music executive, and fan that makes Jay‘s approach to Digital Strategy and Online Marketing so artist-friendly.”

Jay co-founded Label Service company LABEL LOGIC and also works with clients as an independent consultant. He publishes a weekly industry news email called Your Morning Coffee. Subscribe here: http://bit.ly/2cuQbb2

email: jay@jaygilbertconsulting.com
Website: http://www.jaygilbertconsulting.com

The Music Biz Weekly

592 YouTube’s New Promotions Beta, We Test It and What Do We Think… It Is Impressive So Far

Michael Brandvold is a freelance music marketing consultant based in Northern California. Having launched Michael Brandvold Marketing to leverage his years of experience to provide digital strategy to large and small clients in the areas of online & social marketing as well as e-commerce and fan acquisition and retention.

Gene Simmons of KISS first tapped Michael's skills as a pioneering online marketing strategist to launch and manage all aspects of Kissonline.com's multi-million dollar enterprise, including their ground-breaking VIP ticket program.

Michael has also managed the online efforts for Accept, Narada Michael Walden, Jordan Rudess, SOiL, Tantric, Killer Dwarfs, Ron "Bumblefoot" Thal, Dream Theater, Andy Gibson, Alexa Carter, Greg Kihn, Little Caeser, Motley Crüe, Rod Stewart, Madonna, Ozzy Osbourne, Madonna and Britney Spears to name only a few.

Michael recently released his first ebook, KISS School of Marketing: 11 Lessons Learned While Working with KISS. He is also the founder and host of the following podcasts; The Music Biz Weekly, Rock Star Branding, Dropping The Needle and Three Sides of the Coin. He has cohosted and presented music marketing webinars and writes about his music marketing knowledge and experience on his blog at Michael Brandvold Marketing. 

New tracks tagged #video promotion