Hiring season is here, and in this episode of WCR Nation, we're diving into a topic that stresses out just about everyone: how to find great employees.

Let’s be real—hiring usually sucks. But it doesn’t have to. The truth is, some window cleaning companies seem to attract awesome employees with no problem. It’s not luck. It’s not location. It’s all about how they advertise the job and who they’re actually attracting.

If you’re stuck getting nothing but bad applications, it’s probably because you’re marketing your job listing to the wrong people. This week, I’ll show you how to flip the script—so you can start hiring like the pros and find amazing window cleaning techs that actually stick around.

In this episode, you’ll learn:

Where to post your job listings for max visibility

How to write ads that attract top-tier employees

Why your current hiring method isn’t working

What the best companies do differently when hiring

How to build a team of window cleaners you actually want to work with

Whether you’re just ramping up for the spring rush or trying to grow your business long-term, this episode will help you find and hire the right people, faster.

🎧 Listen now on Spotify, YouTube, and Apple Podcasts!
📲 Subscribe for weekly strategies on growing your window cleaning empire.

Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A

Ready to get more jobs? go.getjobber.com/7wlv3afo4va1

Find and Hire the Right People Fast | WCR Nation Ep. 407 | Window Cleaning Podcast

In this episode, I break down how I hired early in my business—and why it made all the difference. Instead of waiting until I was drowning in work, I took a methodical approach to hiring that allowed me to scale faster and avoid burnout. If you’re stuck doing everything yourself and wondering when (or how) to bring on your first employee, this episode is for you. Don’t make the mistake most business owners do—tune in and learn the right way to grow your team!

💥 JOIN THE 30 DAY CHALLENGE
https://www.serviceindustrycoach.com/products/30-day-challenge?_pos=1&_psq=30&_ss=e&_v=1.0

💥 WANT MATT'S HELP WITH MARKETING OR COACHING?
https://www.serviceindustrycoach.com

💥 JOIN THE FREE FACEBOOK GROUP
https://www.facebook.com/share/g/16EFEiPLxV/

💥 EMAIL MATT- info@serviceindustrycoach.com

EP. 250 Hiring Too Late Will Kill Your Business – Here’s When to Do It

This week on WCR Nation, we're diving into one of the most powerful (and affordable) marketing tools for window cleaners: EDDM—Every Door Direct Mail. We’re joined by Print Steve, the go-to guy for direct mail success in the home service industry.

If you’ve ever wondered how to get more customers for your window cleaning business without blowing your budget, EDDM might be your answer. It’s simple, targeted, and it guarantees that potential clients will physically hold your ad in their hands. 

But here’s the deal—like any marketing strategy, it has to be done right. In this episode, we’ll cover how window cleaners can maximize their reach, design mailers that convert, and dominate their local market one mailbox at a time.

 In this episode:
What is EDDM and how does it work for window cleaners

Why direct mail still works in 2025

How to target the right neighborhoods

Design tips that actually get responses

What mistakes to avoid when launching a campaign

How much it costs and why it’s worth it


Listen now on Spotify, YouTube, and Apple Podcasts!
Subscribe for weekly strategies on growing your window cleaning empire.

Need supplies? Let me know! I would love to do that for you! Text/Call: 862-312-2026 windowcleaner.com/?sca_ref=3020234.dl0aAoVJ1A

Ready to get more jobs? go.getjobber.com/7wlv3afo4va1

Window Cleaners Guide To EDDM | WCR Nation Ep. 408 | Window Cleaning Podcast


WANT MATT'S HELP WITH MARKETING OR COACHING?
https://www.serviceindustrycoach.com

JOIN THE FREE FACEBOOK GROUP
https://www.facebook.com/share/g/1AKFbdu7mp/

EP. 252 Talk Is Cheap. Execution Pays. Here’s What I've Learned

In today's episode, Matt talks about how to create a predictable and top notch customer experience inside of your home service business.

💥 WANT MATT'S HELP WITH MARKETING OR COACHING?
https://www.serviceindustrycoach.com

💥 JOIN THE FREE FACEBOOK GROUP
https://www.facebook.com/share/g/19bS1JbdVR/

💥 EMAIL MATT- info@serviceindustrycoach.com

EP.253 - Your Customer Journey Is Broken—Here’s How to Fix It

In this eIn this episode, Matt breaks down how businesses build momentum with marketing and lead gen—then lose it by abandoning the very strategies that got them results. Don’t make this mistake.


WANT MATT'S HELP WITH MARKETING OR COACHING?
https://www.serviceindustrycoach.com

JOIN THE FREE FACEBOOK GROUP!
https://www.facebook.com/share/g/1AWdjHYADU/?mibextid=wwXIfr

EMAIL MATT- info@serviceindustrycoach.com

EP. 254 Why Most Business Owners Fail Right After They Start Winning

Most service business owners are stuck wearing the wrong hat. In this episode, we break down the 3 roles — Technician, Manager, and Visionary — and how knowing which one you are (and aren't) could unlock the next level of growth.

💥 WANT MATT'S HELP WITH MARKETING OR COACHING?
https://www.serviceindustrycoach.com

💥 JOIN THE FREE FACEBOOK GROUP!
https://www.facebook.com/share/g/1AYt87CS4T/

💥 EMAIL MATT- info@serviceindustrycoach.com

EP. 255 The Owner Identity Crisis: Why You’re Stuck and Don’t Even Know It

Most service business owners don’t have a lead problem—they have a consistency and volume problem. In this episode, Matt breaks down what it really takes to generate leads and why random marketing doesn’t work.

🔗 Links & Resources:
👉 Want Matt’s Help with Coaching and Marketing?
https://serviceindustrycoach.com/

💬 Join the Free Facebook Group for Service Business Owners
https://www.facebook.com/share/g/1Qpg9S2JPW/

📩 Email Matt Directly
info@serviceindustrycoach.com

EP. 256 The Real Reason You’re Not Getting Enough Leads In Your Business

In this episode, I break down a brand-new direct mail strategy we’ve been testing—and the early results are looking strong. If you’re in the home service space and want leads coming in without relying solely on digital ads, this one's for you.

I cover how we’re targeting neighborhoods, the flyer we’re using, and the tweaks we’ve made to stand out in the mailbox.

👉 Grab the flyer we use: https://www.serviceindustrycoach.com/products/8x5x11-eddm-flyer
💬 Join the private Facebook group: https://www.facebook.com/share/g/1F67vUyGkV/
📩 Email me: info@serviceindustrycoach.com

EP. 258 I Tested A New Direct Mail Strategy.. Here's The Results

In this episode, Matt talks about the fire that made you start your business — and why losing it is the reason you feel stuck, tired, or unmotivated. If you’ve been grinding but feel disconnected, this one’s for you.

👉 Need help with coaching or marketing?
Visit: https://www.serviceindustrycoach.com

📣 Join our free Facebook group for home service business owners:
https://www.facebook.com/share/g/19JVREid2a/

📬 Have questions or want to connect?
Email Matt: info@serviceindustrycoach.com

EP. 259 This Is Why You’re Burnt Out (And No One’s Talking About It)

Thanks for listening to WCR Nation, The window cleaning podcast.  Every week we talk about another aspect of owning a window cleaning or pressure washing company.  We are all small business owners, and now we have a podcast specifically made for window cleaners.  If you have a service business, hopefully this podcast will help you with the day to day.  We talk about everything business related from marketing to software, even tips and tricks and how to start a window cleaning company, or even starting a service business in general.  

And as always, my name is Jersey and you can text me anytime at 862-312-2026!

The Service Industry Podcast is built for business owners and entrepreneurs who are looking to go deep into learning how to grow their business. In this podcast we talk systems, marketing, growth, business development, opportunity, employees, and more. Bringing on some of the best talent in the world to share their experiences with you to help you avoid costly mistakes and to live a better life.

New tracks tagged #windowcleaning