Discover how AI-driven customization enhances customer engagement and conversions for small to mid-sized businesses, featuring insights from expert Athena Todd.

In this enlightening episode of Talking with the Experts, host Rose Davidson engages with Athena Todd, a distinguished Cross-Cultural Branding Expert and AI Consultant, to explore the transformative impact of AI-driven customization on customer engagement and conversion rates for small to mid-sized businesses.

Athena begins by highlighting the growing market demand for personalized customer experiences and how AI technologies can meet these expectations. She discusses practical applications of AI, such as chatbots and personalized marketing, that enable businesses to deliver tailored interactions, thereby enhancing customer satisfaction and loyalty. By analysing customer data, AI allows businesses to anticipate needs and preferences, leading to more meaningful engagements.

A significant portion of the conversation focuses on the efficiency gains achieved through AI integration. Athena shares insights on how automating repetitive tasks and streamlining workflows can result in substantial time savings, citing examples where clients have reclaimed up to 60% of their time. This efficiency not only reduces operational costs but also enables business owners to focus on strategic growth initiatives.

Athena also addresses the accessibility of AI solutions for small to mid-sized businesses. She emphasizes that, contrary to common misconceptions, implementing AI does not require extensive resources. Many AI tools are designed to be user-friendly and scalable, making them suitable for businesses with limited budgets. Athena provides guidance on selecting the right AI applications that align with specific business objectives and how to integrate them seamlessly into existing operations.

⚙️ THREE KEY POINTS FROM THE INTERVIEW:

1.	Enhancing Customer Engagement through Personalization:
Utilizing AI technologies enables businesses to deliver personalized experiences, leading to increased customer satisfaction and loyalty.

2.	Achieving Operational Efficiency with AI Integration:
Automating routine tasks through AI streamlines workflows, allowing business owners to focus on strategic growth and innovation.

3.	Accessible AI Solutions for Small to Mid-Sized Businesses: 
User-friendly and scalable AI tools are available, enabling businesses with limited resources to implement effective AI-driven strategies.

✨ CONNECT WITH ATHENA:
Facebook: https://www.facebook.com/athena.todd88/
LinkedIn: https://www.linkedin.com/in/athenatodd/
Website: https://www.launchlabhub.com/home

📍 PROMOTION:
AI Automation Workflows Call Request:
https://calendly.com/aipoweredathenatodd/15min
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👉 Rose Davidson is a podcast host, producer and coach who helps entrepreneurs, speakers, coaches, consultants, authors, and business owners navigate the process of starting their own shows through her signature OPAL system—Organise, Produce, Arrange, and Launch. 

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2025 EP585 AI-Driven Customer Engagement: Athena Todd on Boosting Conversions for SMBs

Talking with the Experts is a dynamic, award-nominated podcast hosted by Rose Davidson, launched in July 2020. With over 580 engaging episodes, the show explores a diverse range of topics featuring industry leaders, innovators, and thought leaders.

Ranked in the top 5% globally, Talking with the Experts has earned recognition in Australia and New Zealand, consistently landing in the top charts. Now, as a finalist in the prestigious BEAM 2025 Podcast Awards, the show continues to set the standard for insightful and thought-provoking conversations.

Each episode is designed to inform, inspire, and empower listeners by providing invaluable insights and expert advice. Join Rose Davidson as she delves into conversations that spark curiosity and foster a deeper understanding of the ever-evolving business world.

🎧 Tune in to discover, learn, and grow with Talking with the Experts.