Early in my entrepreneurship journey, I was faced with an interesting dilemma. I knew my target audience, but I realized that within that audience was two niches. I had one group that valued my product, begging me to customize it for their needs. And they were willing to buy it no matter the cost. I had another group that followed my work and showed immense interest in my product, but they couldn't see investing in my product. Instead, they wanted to learn how to make one themselves. They valued my product, but they didn't have the budget -- or didn't see the need to invest in it. 

I learned then that there are two subsets of most audiences -- those that value time over money and those that value money over time. As a marketer, I've learned the importance of creating offerings -- whether that's products or services -- that cater to each of these niches within your target audience.  

Throughout her life, Stephanie Feger's been in the business of empowering people. She’s empowered her teams to collective success. She’s empowered individuals, groups and organizations to embrace perspective as a tool for deeper satisfaction and personal and professional accomplishments. And she’s empowered authors, small business owners and entrepreneurs with communications and marketing strategies to help them reach their goals. 

Stephanie Feger has always believed that we hold the power to our own success, and she’s determined to help others uncover that power. However, it was a dream — literally — that left her with the charge to reframe how she saw her own life and encourage others to do the same. That dream pushed her to redefine her own success, re-evaluate her personal goals and turn her “what-ifs” into “why-nots.” 

After working in the communications and marketing industry for more than 15 years, Stephanie decided to merge her unique expertise with her life’s passions so she could empower people in many ways, including empowering those who sought to empower others. Stephanie is an author, speaker, and the founder and chief strategist at the emPower PR Group where she provides customized coaching and consulting to authors, small business owners and entrepreneurs, ensuring those who need to hear their empowering message can and do! 

Connect with Stephanie:
www.emPowerPRGroup.com
www.facebook.com/emPowerPRGroup 
www.linkedin.com/company/empowerprgroup
www.linkedin.com/in/stephanie-feger
www.instagram.com/empowerprgroup
www.twitter.com/emPowerPRGroup
www.pinterest.com/stephaniefeger

Ep #79 Stephanie Feger - Marketing Matters: Do They Value Time Over Money or Money Over Time?

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