People are bombarded by headlines near constantly; an enticing, engaging one helps your content stand out in the static.

Orbit Media - Andy Crestodina

Helming a best-in-class brand content studio isn't easy, but IBM Originals' CCO George Hammer fills us in on their organizational structure and focusing on what matters.

IBM Originals - George Hammer

Nativo CRO Sarah Dale helps us understand how sponsored content via ad tech fits into the pie chart of marketing tactics.

Nativo - Sarah Dale

Why are brands still overlooking 20% of Americans? Stephen Paez joins us to discuss the specifics of the LatinX audience and what they want from brands.

Spark Foundry - Stephen Paez

The head of Fox Deportes joins us to discuss the overlooked LatinX audience and the mistakes brands keep making.

Fox Deportes - Carlos Sanchez

What mistakes are brands making when they try to engage with LatinX markets? Agency head Ingrid Otero-Smart offers her insights.

Casanova//McCann - Ingrid Otero - Smart

MediaCom managing partner Ronald Mendez shares the top 3 myths about LatinX audiences every brand needs to know.

MediaCom - Ronald Mendez

Director of Large Customer Sales at Reddit, Adam Carl pulls back the curtain on the engine that drives so many devoted communities.

Reddit - Adam Carl

The Tilt founder Joe Pulizzi joins us to share how his company is using custom cryptocurrency to build loyal, engaged content communities.

The Tilt - Joe Pulizzi #2

What are brands and marketers still not getting about the overlooked Latinx audience? PHD Managing Director Michael Roca helps us understand.

PHD Media - Michael Roca

Dow Jone's CCO Kristin Heitmann joins us to discuss how more and more content helps shape the buyer's journey in the B2B space.

WSJ | Barron's Group - Kristin Heitmann

We're joined by Randy Frisch, Co-Founder of Uberflip, a platform that empowers marketers to create content experiences at every stage of the buyer’s journey.

Uberflip - Randy Frisch

A pioneering figure in sports media, former ESPN VP Carol Stiff joins us to discuss the future of women's sports programming.

ESPN/Stiff Sports Media Consulting - Carol Stiff

AAC Senior Associate Commissioner Tom Odjakjian joins us to discuss the whirlwind of issues and opportunities surrounding college sports.

American Athletic Conference - Tom Odjakjian

We're diving deep into the exploding world of sports gambling, where it is today and where it's going, with PointsBet's Teresa Fiore.

PointsBet - Teresa Fiore

With a foundation in Australia's mature sports gambling market, BOC Agency founder Zac Reynolds walks us through what he sees on the horizon for the burgeoning US scene.

BOC Agency - Zac Reynolds

Sports and data go hand in hand, which is why we're so excited to share our conversation with an expert in both, Mike McComiskey.

Former Big Ten AC - Mike McComiskey

Former NFL star and co-founder of Will Ventures Isaiah Kacyvenski stops by to chat about investing in top notch sports content.

Will Ventures - Isaiah Kacyvenski

We're over the moon to announce the launch of Coaches+ Media, and we're joined by NABC president Craig Robinson for a kickoff discussion.

NABC/Coaches+ - Craig Robinson & Jay Sharman

Evolve Global Marketing CEO Kimjera Whittington joins us to discuss how great storytelling can elevate your brand.

Evolve Global Marketing - Kimjera Whittington

In this episode of Brand Story Inc. Jay Sharman sits down to talk to Origin Investments Principal and Co-Founder Michael Episcope about his investment strategy in content marketing and the ROI of his content studio.

Origin Investments - Michael Episcope

John WallStreet of Sports Illustrated shares his journey of building his own brand from scratch as well as tips and insights for email content products.

Sports Illustrated - John WallStreet

Morgan Dewan of Turner Sports shares insights on the building of a content studio, the impact of COVID-19 on media innovation, and key business lessons.

Turner Sports - Morgan Dewan

Elizabeth Merritt discusses innovation in the museum business model and shares how utilizing marketing tactics from other industries can prove beneficial.

AAM's Center for the Future of Museums - Elizabeth Merritt

Dusty DiMercurio and Stephanie Losee of Autodesk share their insights on content marketing, brand building, and story sourcing.

Autodesk - Dusty DiMercurio and Stephanie Losee

On this week's Brand Story, Inc., we're joined by Rich Greenfield of Lightshed Partners, who offers an industry veteran's take on connected TV and the current cold war being waged for your attention in a saturated media marketplace.

Lightshed Partners - Rich Greenfield

On this week's Brand Story, Inc., the inimitable Mike Rucker, VP of NBC News' award-winning Brand Studio joins us. His is a masterclass on generating quality content amidst our current chaos. With insights on how to coach brands, content aesthetics vs. value, and how to customize for platforms, this is a can't-miss episode.

NBC News Brand Studio - Mike Rucker

How much do you know about the burgeoning world of esports? Did you know that gambling is set to explode on the scene? Aubrey Levy, VP of Content and Marketing at theScore joins us to discuss the intersection of esports, content marketing, and one massive market.

theScore - Aubrey Levy

Content is shaped by great ideas; great ideas are informed by strategy founded in thorough research. On this week's Brand Story, Inc., we're joined by Bill Hague of Magid Associates, THE leader in media research and strategy consulting, to discuss content measurement, TV's not-so-distant future, and what opportunities lie on the horizon.

Magid - Bill Hague

On this week's Brand Story, Inc., we're digging deep with Bitfire Networks VP Ben Grafchik to find out how TV production is pivoting in the pandemic.

BitFire Networks - Benjamin Grafchik

CNBC sports business reporter Jabari Young joins us to discuss a range of content-related trends, from increased investment to celebrity athletes as brands.

CNBC - Jabari Young

Magnet Media founder and CEO Megan Cunningham takes us inside their annual State of the Story event, highlighting key takeaways and emerging trends for content studios, brand storytellers, and media decision makers.

Magnet Media - Megan Cunningham

How does a Fortune 500 company handle content? Capital One's Lindsay Hansen joins us to discuss form as it relates to market function.

Capital One - Lindsay Hansen

Brand Story Inc. is a TeamWorks Media Podcast.
Every week, Jay Sharman sits down with smart folks to talk about the innovative ways they are creating content to connect with their audiences. He likes to say “every company is a media company,” and this conversation hopefully helps you understand why.

TeamWorks Media

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