WhatsApp Messenger is an instant messaging client for smartphones. It's intended to send text, audio, video messages to the contacts and family/friend groups. But surprisingly in Brazil, this direct messaging app turned to be one of the most popular platforms for digital marketing and eCommerce and virtually replacing traditional CRM platforms. 

In this podcast, Atish Narlawar talks to Fernanda Saboia, Digital Strategist at Huge about her research in the Brazilian Digital Marketing space “The Rise of WhatsApp in Brazil Is About More than Just Messaging." 


Fernanda starts the conversation with the brief introduction to the research, and what made her work on this topic. She gives the figures stating how WhatsApp is so close to Brazilian and it's already trumped the other social media(Facebook/Twitter/Instagram) with user engagement, and the most significant user "Open and Read rate." She states, read rates for organic search is 7%, email is 22% while direct messaging is impressive 98%.


She introduces some real-time use cases, where business owners use WhatsApp to connect to the segmented audiences, and discuss the implementation, economics behind it with types of issues owners face and how they overcome with smaller adjustments.

Although WhatsApp hasn’t facilitated any services(aka. API) to leverage it as a CRM tool, she thinks it's definitely on their radar. With much discussion happening in the digital space about Conversational UI, AI bots, data-driven engagements, Fernanda believes WhatsApp will come up with a new groundbreaking product, to leverage the power of direct messaging and Facebook expertise and will compete with top CRM products in the market.


She observes the issues of privacy, spamming and other types of noise in this system and sees the adverse impact on the businesses in case they try to use it as a platform to push the content.  She also finds a social aspect in this engagement, where business owners are trying to make social groups and feel their customers together to share some interests, and that's a good plus point.

Fernanda thinks this phenomenon will replicate in other continents like Asia and Europe and very optimistic about WhatsApp as a niche player to serve this market better.


Venue: Huge, Brooklyn, NY.
Host: Atish Narlawar
Contact: techpodcast@aol.com
Guest: Fernanda Saboia<a href="https://twitter.com/saboia">@saboia</a>

Tech Time PodCast

WhatsApp is replacing traditional CRM tools in countries like Brazil

Atish Narlawar talks to Tan Quach about HeadLess CMS.

Decoupled CMS aka “headless” has rising popularity in the CMS development world. It interacts with display/glass only through API, allows breakthrough user experiences. It gives developers the immense flexibility to innovate, and for the site owners to future-proof their builds by enabling them to refresh the design without touching the CMS. HeadLess CMS made its considerable mark in 2016 and looked like it's going to influence the norm in 2017 CMS development. 

With this regard, Atish Narlawar talks about HeadLess CMS, its features and best practices to Tan Quach. Tan is Director of Engineering at @Huge and recently lead a  development project built using Headless CMS.  In this podcast, Tan shared valuable insights about HeadLess architecture, learnings, best practices, hosting options, development, fundamental challenges and overall experience. 

They start the conversation by going through the evolution of CMS since late 1990’s, and how CMS has shaped from static site generator to more intuitive, omnichannel, the author focused serving the purpose of storing data, CRUD UI and data display.  Most CMS got developed with complex monolithic systems and these monolithic applications results to a cumbersome development pain where display logic and backend sits next to each other, tightly integrated, and that's where the inception of HeadLess came into the picture. 

Tan shares the common architecture patterns of HeadLess CMS based end to end project, and how it speeds up the development process, giving free hands to UI and UX teams for more alienated environments and freedom to use latest isomorphic libraries like Angular/React. He also explains about CMS administration, hosting and scalability. About the development practice, Tan explains how components built for publishing the site, can be re-used for the authoring view and the team can end up having a light weight middle layer between Frontend and CMS for managing third party integrations. 

Finally, Tan shares his opinion for the teams aiming to introduce Headless CMS into their existing CMS ecosystem with some use cases.


Venue: Huge, Brooklyn, NY.
Host: Atish Narlawar
Contact: techpodcast@aol.com
Guest: Tan Quach<a href="https://twitter.com/tantastik">@tantastik</a>

Tech Time Podcast

HeadLess CMS

In this podcast, Matt Toigo and John Mann discuss the pros and cons of different enterprise CMS platforms and some of the strategies on deciding which platform and when.

CMS Platform Discussion

Tech Time Podcast gives a rundown on a couple of interesting topics happening in tech, design, culture. We’ll meet creators, thinkers, and technologists, hearing their theories and becoming acquainted with their quirks, forming our ideas based on the truly weird minds. 

You can reach out to us via email techpodcast@aol.com
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HeadLess CMS

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