Today’s world of rap/hip-hop and popular music has become abundantly oversaturated with plagiarism, personality and living facades, along with the average rapper having an overall displaced love for their craft. Los Angeles native Rajon “RJ” Durant sonically illustrates his genuine adoration for music, while captivating his audience with original innovative cadences and gingerly articulated lyricism.

RJ began his unexpected leap into writing and rapping after the sudden passing of a dear friend at the age of 18. Feeling as if no one would completely understand his intimate thoughts due to his rough background, RJ found refuge and comfort in his notebook, thoroughly providing him the platform needed to express himself. After having several run-ins with the law, RJ’s days of running the streets came to an unanticipated pause when police kicked down the doors of where he and his friend sold illegal narcotics placing his friend in custody. Faced with the dilemma of whether to stay in LA and remain in the same environment or change his scenery completely, RJ decided to uproot and move to Atlanta, Georgia where he finally started to find his own style and place in rap music. In the spring of 2012 RJ decided to move back home to Los Angeles to begin diligently pursuing his music career. There, good friend Lemmie recognized his talent and assisted in granting him the company of acclaimed producers such as; DJ Mustard, Trend (producer of E-40’s “Function”), D. Nice (producer of Tyga’s “Faded”), Skinnyman, T. Flamez & T. Wells (Atlanta, Georgia).

Currently, RJ is working on promoting his new single “*itchez” w/ fellow rapper YG, as well as working with the afore mentioned producers and continuing work with various upcoming and established artist.

"I approach the game with a players mind and a lovers heart, making music for my family first, then friends and fans."

Some stories birthed and illustrated in the hood never leave city limits. And for some, music is more than just an outlet. It's an escape. Born and raised in North Minneapolis, Mac Irv’s gift for rhyming began at an early age, most of which he learned from his grandfather along with living across the street from Cornbread Harris, father of Grammy award winning producer Jimmy Jam. At 9 years old, Mac Irv started a rap group and was making rhymes in his basement.

His gift for music went undisclosed for many years as his talent for basketball required a full commitment. After receiving a scholarship to the University of Minnesota, Mac Irv exceeded athletic expectations, placing him as an All-Big Ten Player from 2006-2008. Graduating with a degree in Business Marketing, the Gopher player's athletic ability was unknowingly deteriorating slowly. His professional career overseas was eventually cut short after a serious hip injury. Shortly after at the age of 25, Mac Irv became a father to a baby girl. Despite battling depression while simultaneously taking on new responsibilities of parenthood, Mac Irv’s passion for music was soon reignited.

With support from his Pilot Life Team Tre Adams and producer Willie Wonka, Mac Irv developed smooth, quick rap lines and metaphors reflecting his experience on the Northside, the ups and downs of relationships, and lessons extracted from sports. Things quickly progressed and his career as an artist was solidifying. 

“Got Me Open” was released on Youtube as his first single, but it was “Hometown” that allowed him to ultimately represent for Minnesota, embodying the nickname, “Hometown Hero”. In 2014, Mac Irv toured with Rhymesters artist Prof and his single “The Cycle” was nationally featured on MTV Jams. During that same year, Irv was selected to perform at Soundset, in company with Nas, Wiz Khalifa, and 2 Chainz. 

Continuing to be a voice for his community, his loyalty for Minneapolis is undimmed. After several projects and local shows consistently selling out, Mac Irv’s ambitions brought him to perform at South by Southwest. His mixtape, "Sincerely Mac Irv” was featured on DatPiff and received an immense amount of feedback from his fans - which are known as his “fam base”. 

Exposing disparities in his neighborhood through lyrics, Mac Irv has earned a place in the Hip Hop arena of Minneapolis. Heavily affected by death and incarceration of friends throughout the years, he continues to persevere through the oppression that confronts his community by inspiring a little bit of everyone.

Booking: officialbizness@gmail.com

GVAL. 

An emerging star from San Francisco Hunters Point is taking the city by storm with his own unique rap sound! He started building Success with his Mixtape release Join The Race, and has since followed up with Join The Race 2 & 3. He has since then gained a lot of support for the grind and the effort put in, doing numerous shows showcasing his raw talent. and also has amassed a large social networking fan base as well.

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IT! Boy is following