Harnessing a distinct brand of artistry that knows no categorical bounds, the DJ, producer and record label head has cemented herself as one of the music industry’s most in-demand names at nothing short of breakneck speed. Her signature sonic approach masterfully blends genres with a visceral energy that commands attention, the ardent catalyst in her meteoric rise from Belgium’s underground to global phenomenon status.

A label, brand and platform originating in the United Kingdom; aiming to inspire and embody the ethos of being and flexing who you are via any means.

British & Flexing ??

FLEX who you are.

The Flex Group Ltd.

No accurate depiction of electronic music culture would be complete without special mention of Deborah De Luca. Widely acknowledged as one of the most prominent flag-bearers for Techno globally and a regular fixture inside the world’s most distinguished DJ booths, Deborah has the unique ability to transfix crowds with her electrically charged, technically nuanced sets, fusing hard techno with minimal grooves and melodic soundscapes to absorbing effect. A pioneer in the use of social networks as a promotional tool, whilst somehow managing to retain a strong sense of discretion in her private life, Deborah is unrivalled in her determination and passion, earning every part of her current status as one of the most exciting talents to emerge from the international Techno scene over the past decade.
Born under the shade of the infamous Vele di Scampia – one of the toughest districts in Naples – the now-globally recognised DJ, producer and label head came from humble beginnings, forging her path to international success against unlikely odds. However this was to become her making. “You shouldn’t let anybody tell you what you can or can’t become”, she expounded in a rare interview, referencing her early livelihood as a nightclub dancer. “It’s true, in recent years I have gained popularity, but I am very grateful for the long journey it’s taken”. More than anything else, Deborah’s roots and her unwavering ethic are an integral part of the flourishing artist we see before us today.
Deborah spent the formative years of her musical career in Northern Italy, following a brief stint at fashion school in Modena. Cutting her teeth on the European club circuit, where she quickly realised music was her true calling, Deborah’s hard work and relentless determination eventually began to pay off and in 2013 she launched her very own imprint Sola_mente Records. Created as a platform by which to release her own music, free from creative pressure and external constraints, the label went from strength to strength and in November 2018, Deborah marked a decade-long career in the industry with the critically acclaimed release of her debut album ‘Ten’. A huge milestone for the Italian producer, ‘Ten’ represented an important rite of passage and a body of work that she would cherish indefinitely.

Just fucking around with different sounds.

Gonna drop something new in FEB.

An experimental artist and DJ, living in a state of nostalgic trance. 

Unity is verity ۵

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