'I Just Got A Lot On My Shoulders' Out Now

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DC The Don creates without borders. The Milwaukee-born, LA-based rapper is one of the most creatively daring artists in hip-hop today. His genre-blurring discography presents a spectrum of ever-changing sounds, anchored by DC’s precise and direct delivery. For him, being different is a strength. This has been the driving force behind his music, evidenced by the former XXL Freshman’s do-it-all dynamic. From rage rap, to punk and pop, DC’s swift rise is a testament to his wildly experimental and massively appealing ingenuity. Since delivering his first song “Everything 1K” in 2017, he has ascended from budding next-gen rapper to a burgeoning powerhouse. Following an abrupt halt in his recording career, after DC was unable to resolve a contract dispute, he was hindered from releasing music on streaming platforms for almost two years. Turning adversity into art, he launched his playlist, DC FRIDAYS, and started developing a community and fanbase online. In 2020, DC signed to Rostrum Records, and released his debut album, Come As You Are. He followed that up with 2022’s My Own Worst Enemy, which introduced the masses to DC’s two personas: Donny and Rag3 Kidd. After the loss of his close collaborator and friend, Sad Frosty, DC returned with renewed vigor and a new mindset. And his 2023 album, FUNERAL, personified this meaningful change succinctly. 2024’s SACRED HEART 2 (+) not only catalyzed a massive year for DC, but it also cleared the runway for the June-released EP 2012 – a three-song set that’s striking upon first listen and even better on repeat visits. With more new music on the horizon, DC The Don is squarely positioned to continue breaking boundaries and cement his status as a rising superstar.

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Some artists define a genre, but Lil Baby defines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Management: 

Moe Shalizi
Moe@theshalizigroup.com

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