Discover how to feed the algorithm with Generative Engine Optimisation (GEO) in this episode. We explore how GEO—also known as AI SEO, AI search optimization, or large language model optimization—goes beyond traditional SEO to help your brand appear in AI-generated answers via ChatGPT, Google Gemini, Perplexity, and other generative engines  ￼ ￼.

Learn tactical strategies like using structured data, metadata, FAQ schema, topical clustering, llms.txt files, and optimized content architecture to increase your chances of being cited in AI responses—not just ranked as a link  ￼.

We unpack how GEO differs from SEO, why indexing for AI-powered platforms is critical in 2025, and how to shape your digital content for maximum visibility in answer engines  ￼.

Ready to put GEO into practice? Listen in as we break down the why, how, and what next—then dive deeper with our full article: https://invernessdesignstudio.com/feeding-the-algorithm-with-generative-engine-optimisation-geo

If you want actionable tips on implementing GEO in your marketing strategy, this episode is essential listening.


Generative Engine Optimisation_ The AI-Driven Future of Search

The Inverness Design Studio